{ "schemaVersion": "1.0", "item": { "slug": "marketing-demand-acquisition", "name": "Marketing Demand Acquisition", "source": "tencent", "type": "skill", "category": "效率提升", "sourceUrl": "https://clawhub.ai/alirezarezvani/marketing-demand-acquisition", "canonicalUrl": "https://clawhub.ai/alirezarezvani/marketing-demand-acquisition", "targetPlatform": "OpenClaw" }, "install": { "downloadMode": "redirect", "downloadUrl": "/downloads/marketing-demand-acquisition", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=marketing-demand-acquisition", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "installMethod": "Manual import", "extraction": "Extract archive", "prerequisites": [ "OpenClaw" ], "packageFormat": "ZIP package", "includedAssets": [ "SKILL.md", "references/attribution-guide.md", "references/campaign-templates.md", "references/hubspot-workflows.md", "references/international-playbooks.md", "scripts/calculate_cac.py" ], "primaryDoc": "SKILL.md", "quickSetup": [ "Download the package from Yavira.", "Extract the archive and review SKILL.md first.", "Import or place the package into your OpenClaw setup." ], "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "sourceHealth": { "source": "tencent", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-23T16:43:11.935Z", "expiresAt": "2026-04-30T16:43:11.935Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"", "redirectLocation": null, "bodySnippet": null }, "scope": "source", "summary": "Source download looks usable.", "detail": "Yavira can redirect you to the upstream package for this source.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/marketing-demand-acquisition" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] }, "downloadPageUrl": "https://openagent3.xyz/downloads/marketing-demand-acquisition", "agentPageUrl": "https://openagent3.xyz/skills/marketing-demand-acquisition/agent", "manifestUrl": "https://openagent3.xyz/skills/marketing-demand-acquisition/agent.json", "briefUrl": "https://openagent3.xyz/skills/marketing-demand-acquisition/agent.md" }, "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "documentation": { "source": "clawhub", "primaryDoc": "SKILL.md", "sections": [ { "title": "Marketing Demand & Acquisition", "body": "Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion." }, { "title": "Table of Contents", "body": "Core KPIs\nDemand Generation Framework\nPaid Media Channels\nSEO Strategy\nPartnerships\nAttribution\nTools\nReferences" }, { "title": "Core KPIs", "body": "Demand Gen: MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, MQL→SQL rate\n\nPaid Media: CAC, ROAS, CPL, CPA, channel efficiency ratio\n\nSEO: Organic sessions, non-brand traffic %, keyword rankings, technical health score\n\nPartnerships: Partner-sourced pipeline $, partner CAC, co-marketing ROI" }, { "title": "Funnel Stages", "body": "StageTacticsTargetTOFUPaid social, display, content syndication, SEOBrand awareness, trafficMOFUPaid search, retargeting, gated content, email nurtureMQLs, demo requestsBOFUBrand search, direct outreach, case studies, trialsSQLs, pipeline $" }, { "title": "Campaign Planning Workflow", "body": "Define objective, budget, duration, audience\nSelect channels based on funnel stage\nCreate campaign in HubSpot with proper UTM structure\nConfigure lead scoring and assignment rules\nLaunch with test budget, validate tracking\nValidation: UTM parameters appear in HubSpot contact records" }, { "title": "UTM Structure", "body": "utm_source={channel} // linkedin, google, meta\nutm_medium={type} // cpc, display, email\nutm_campaign={campaign-id} // q1-2025-linkedin-enterprise\nutm_content={variant} // ad-a, email-1\nutm_term={keyword} // [paid search only]" }, { "title": "Channel Selection Matrix", "body": "ChannelBest ForCAC RangeSeries A PriorityLinkedIn AdsB2B, Enterprise, ABM$150-400HighGoogle SearchHigh-intent, BOFU$80-250HighGoogle DisplayRetargeting$50-150MediumMeta AdsSMB, visual products$60-200Medium" }, { "title": "LinkedIn Ads Setup", "body": "Create campaign group for initiative\nStructure: Awareness → Consideration → Conversion campaigns\nTarget: Director+, 50-5000 employees, relevant industries\nStart $50/day per campaign\nScale 20% weekly if CAC < target\nValidation: LinkedIn Insight Tag firing on all pages" }, { "title": "Google Ads Setup", "body": "Prioritize: Brand → Competitor → Solution → Category keywords\nStructure ad groups with 5-10 tightly themed keywords\nCreate 3 responsive search ads per ad group (15 headlines, 4 descriptions)\nMaintain negative keyword list (100+)\nStart Manual CPC, switch to Target CPA after 50+ conversions\nValidation: Conversion tracking firing, search terms reviewed weekly" }, { "title": "Budget Allocation (Series A, $40k/month)", "body": "ChannelBudgetExpected SQLsLinkedIn$15k10Google Search$12k20Google Display$5k5Meta$5k8Partnerships$3k5\n\nSee campaign-templates.md for detailed structures." }, { "title": "Technical Foundation Checklist", "body": "XML sitemap submitted to Search Console\n Robots.txt configured correctly\n HTTPS enabled\n Page speed >90 mobile\n Core Web Vitals passing\n Structured data implemented\n Canonical tags on all pages\n Hreflang tags for international\nValidation: Run Screaming Frog crawl, zero critical errors" }, { "title": "Keyword Strategy", "body": "TierTypeVolumePriority1High-intent BOFU100-1kFirst2Solution-aware MOFU500-5kSecond3Problem-aware TOFU1k-10kThird" }, { "title": "On-Page Optimization", "body": "URL: Include primary keyword, 3-5 words\nTitle tag: Primary keyword + brand (60 chars)\nMeta description: CTA + value prop (155 chars)\nH1: Match search intent (one per page)\nContent: 2000-3000 words for comprehensive topics\nInternal links: 3-5 relevant pages\nValidation: Google Search Console shows page indexed, no errors" }, { "title": "Link Building Priorities", "body": "Digital PR (original research, industry reports)\nGuest posting (DA 40+ sites only)\nPartner co-marketing (complementary SaaS)\nCommunity engagement (Reddit, Quora)" }, { "title": "Partnership Tiers", "body": "TierTypeEffortROI1Strategic integrationsHighVery high2Affiliate partnersMediumMedium-high3Customer referralsLowMedium4Marketplace listingsMediumLow-medium" }, { "title": "Partnership Workflow", "body": "Identify partners with overlapping ICP, no competition\nOutreach with specific integration/co-marketing proposal\nDefine success metrics, revenue model, term\nCreate co-branded assets and partner tracking\nEnable partner sales team with demo training\nValidation: Partner UTM tracking functional, leads routing correctly" }, { "title": "Affiliate Program Setup", "body": "Select platform (PartnerStack, Impact, Rewardful)\nConfigure commission structure (20-30% recurring)\nCreate affiliate enablement kit (assets, links, content)\nRecruit through outbound, inbound, events\nValidation: Test affiliate link tracks through to conversion\n\nSee international-playbooks.md for regional tactics." }, { "title": "Model Selection", "body": "ModelUse CaseFirst-TouchAwareness campaignsLast-TouchDirect responseW-Shaped (40-20-40)Hybrid PLG/Sales (recommended)" }, { "title": "HubSpot Attribution Setup", "body": "Navigate to Marketing → Reports → Attribution\nSelect W-Shaped model for hybrid motion\nDefine conversion event (deal created)\nSet 90-day lookback window\nValidation: Run report for past 90 days, all channels show data" }, { "title": "Weekly Metrics Dashboard", "body": "MetricTargetMQLsWeekly targetSQLsWeekly targetMQL→SQL Rate>15%Blended CAC<$300Pipeline Velocity<60 days\n\nSee attribution-guide.md for detailed setup." }, { "title": "scripts/", "body": "ScriptPurposeUsagecalculate_cac.pyCalculate blended and channel CACpython scripts/calculate_cac.py --spend 40000 --customers 50" }, { "title": "HubSpot Integration", "body": "Campaign tracking with UTM parameters\nLead scoring and MQL/SQL workflows\nAttribution reporting (multi-touch)\nPartner lead routing\n\nSee hubspot-workflows.md for workflow templates." }, { "title": "References", "body": "FileContenthubspot-workflows.mdLead scoring, nurture, assignment workflowscampaign-templates.mdLinkedIn, Google, Meta campaign structuresinternational-playbooks.mdEU, US, Canada market tacticsattribution-guide.mdMulti-touch attribution, dashboards, A/B testing" }, { "title": "Channel Benchmarks (B2B SaaS Series A)", "body": "MetricLinkedInGoogle SearchSEOEmailCTR0.4-0.9%2-5%1-3%15-25%CVR1-3%3-7%2-5%2-5%CAC$150-400$80-250$50-150$20-80MQL→SQL10-20%15-25%12-22%8-15%" }, { "title": "SQL Criteria", "body": "Required:\n✅ Job title: Director+ or budget authority\n✅ Company size: 50-5000 employees\n✅ Budget: $10k+ annual\n✅ Timeline: Buying within 90 days\n✅ Engagement: Demo requested or high-intent action" }, { "title": "SLA", "body": "HandoffTargetSDR responds to MQL4 hoursAE books demo with SQL24 hoursFirst demo scheduled3 business days\n\nValidation: Test lead through workflow, verify notifications and routing." }, { "title": "Proactive Triggers", "body": "Over-relying on one channel → Single-channel dependency is a business risk. Diversify.\nNo lead scoring → Not all leads are equal. Route to revenue-operations for scoring.\nCAC exceeding LTV → Demand gen is unprofitable. Optimize or cut channels.\nNo nurture for non-ready leads → 80% of leads aren't ready to buy. Nurture converts them later." }, { "title": "Related Skills", "body": "paid-ads: For executing paid acquisition campaigns.\ncontent-strategy: For content-driven demand generation.\nemail-sequence: For nurture sequences in the demand funnel.\ncampaign-analytics: For measuring demand gen effectiveness." } ], "body": "Marketing Demand & Acquisition\n\nAcquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.\n\nTable of Contents\nCore KPIs\nDemand Generation Framework\nPaid Media Channels\nSEO Strategy\nPartnerships\nAttribution\nTools\nReferences\nCore KPIs\n\nDemand Gen: MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, MQL→SQL rate\n\nPaid Media: CAC, ROAS, CPL, CPA, channel efficiency ratio\n\nSEO: Organic sessions, non-brand traffic %, keyword rankings, technical health score\n\nPartnerships: Partner-sourced pipeline $, partner CAC, co-marketing ROI\n\nDemand Generation Framework\nFunnel Stages\nStage\tTactics\tTarget\nTOFU\tPaid social, display, content syndication, SEO\tBrand awareness, traffic\nMOFU\tPaid search, retargeting, gated content, email nurture\tMQLs, demo requests\nBOFU\tBrand search, direct outreach, case studies, trials\tSQLs, pipeline $\nCampaign Planning Workflow\nDefine objective, budget, duration, audience\nSelect channels based on funnel stage\nCreate campaign in HubSpot with proper UTM structure\nConfigure lead scoring and assignment rules\nLaunch with test budget, validate tracking\nValidation: UTM parameters appear in HubSpot contact records\nUTM Structure\nutm_source={channel} // linkedin, google, meta\nutm_medium={type} // cpc, display, email\nutm_campaign={campaign-id} // q1-2025-linkedin-enterprise\nutm_content={variant} // ad-a, email-1\nutm_term={keyword} // [paid search only]\n\nPaid Media Channels\nChannel Selection Matrix\nChannel\tBest For\tCAC Range\tSeries A Priority\nLinkedIn Ads\tB2B, Enterprise, ABM\t$150-400\tHigh\nGoogle Search\tHigh-intent, BOFU\t$80-250\tHigh\nGoogle Display\tRetargeting\t$50-150\tMedium\nMeta Ads\tSMB, visual products\t$60-200\tMedium\nLinkedIn Ads Setup\nCreate campaign group for initiative\nStructure: Awareness → Consideration → Conversion campaigns\nTarget: Director+, 50-5000 employees, relevant industries\nStart $50/day per campaign\nScale 20% weekly if CAC < target\nValidation: LinkedIn Insight Tag firing on all pages\nGoogle Ads Setup\nPrioritize: Brand → Competitor → Solution → Category keywords\nStructure ad groups with 5-10 tightly themed keywords\nCreate 3 responsive search ads per ad group (15 headlines, 4 descriptions)\nMaintain negative keyword list (100+)\nStart Manual CPC, switch to Target CPA after 50+ conversions\nValidation: Conversion tracking firing, search terms reviewed weekly\nBudget Allocation (Series A, $40k/month)\nChannel\tBudget\tExpected SQLs\nLinkedIn\t$15k\t10\nGoogle Search\t$12k\t20\nGoogle Display\t$5k\t5\nMeta\t$5k\t8\nPartnerships\t$3k\t5\n\nSee campaign-templates.md for detailed structures.\n\nSEO Strategy\nTechnical Foundation Checklist\n XML sitemap submitted to Search Console\n Robots.txt configured correctly\n HTTPS enabled\n Page speed >90 mobile\n Core Web Vitals passing\n Structured data implemented\n Canonical tags on all pages\n Hreflang tags for international\nValidation: Run Screaming Frog crawl, zero critical errors\nKeyword Strategy\nTier\tType\tVolume\tPriority\n1\tHigh-intent BOFU\t100-1k\tFirst\n2\tSolution-aware MOFU\t500-5k\tSecond\n3\tProblem-aware TOFU\t1k-10k\tThird\nOn-Page Optimization\nURL: Include primary keyword, 3-5 words\nTitle tag: Primary keyword + brand (60 chars)\nMeta description: CTA + value prop (155 chars)\nH1: Match search intent (one per page)\nContent: 2000-3000 words for comprehensive topics\nInternal links: 3-5 relevant pages\nValidation: Google Search Console shows page indexed, no errors\nLink Building Priorities\nDigital PR (original research, industry reports)\nGuest posting (DA 40+ sites only)\nPartner co-marketing (complementary SaaS)\nCommunity engagement (Reddit, Quora)\nPartnerships\nPartnership Tiers\nTier\tType\tEffort\tROI\n1\tStrategic integrations\tHigh\tVery high\n2\tAffiliate partners\tMedium\tMedium-high\n3\tCustomer referrals\tLow\tMedium\n4\tMarketplace listings\tMedium\tLow-medium\nPartnership Workflow\nIdentify partners with overlapping ICP, no competition\nOutreach with specific integration/co-marketing proposal\nDefine success metrics, revenue model, term\nCreate co-branded assets and partner tracking\nEnable partner sales team with demo training\nValidation: Partner UTM tracking functional, leads routing correctly\nAffiliate Program Setup\nSelect platform (PartnerStack, Impact, Rewardful)\nConfigure commission structure (20-30% recurring)\nCreate affiliate enablement kit (assets, links, content)\nRecruit through outbound, inbound, events\nValidation: Test affiliate link tracks through to conversion\n\nSee international-playbooks.md for regional tactics.\n\nAttribution\nModel Selection\nModel\tUse Case\nFirst-Touch\tAwareness campaigns\nLast-Touch\tDirect response\nW-Shaped (40-20-40)\tHybrid PLG/Sales (recommended)\nHubSpot Attribution Setup\nNavigate to Marketing → Reports → Attribution\nSelect W-Shaped model for hybrid motion\nDefine conversion event (deal created)\nSet 90-day lookback window\nValidation: Run report for past 90 days, all channels show data\nWeekly Metrics Dashboard\nMetric\tTarget\nMQLs\tWeekly target\nSQLs\tWeekly target\nMQL→SQL Rate\t>15%\nBlended CAC\t<$300\nPipeline Velocity\t<60 days\n\nSee attribution-guide.md for detailed setup.\n\nTools\nscripts/\nScript\tPurpose\tUsage\ncalculate_cac.py\tCalculate blended and channel CAC\tpython scripts/calculate_cac.py --spend 40000 --customers 50\nHubSpot Integration\nCampaign tracking with UTM parameters\nLead scoring and MQL/SQL workflows\nAttribution reporting (multi-touch)\nPartner lead routing\n\nSee hubspot-workflows.md for workflow templates.\n\nReferences\nFile\tContent\nhubspot-workflows.md\tLead scoring, nurture, assignment workflows\ncampaign-templates.md\tLinkedIn, Google, Meta campaign structures\ninternational-playbooks.md\tEU, US, Canada market tactics\nattribution-guide.md\tMulti-touch attribution, dashboards, A/B testing\nChannel Benchmarks (B2B SaaS Series A)\nMetric\tLinkedIn\tGoogle Search\tSEO\tEmail\nCTR\t0.4-0.9%\t2-5%\t1-3%\t15-25%\nCVR\t1-3%\t3-7%\t2-5%\t2-5%\nCAC\t$150-400\t$80-250\t$50-150\t$20-80\nMQL→SQL\t10-20%\t15-25%\t12-22%\t8-15%\nMQL→SQL Handoff\nSQL Criteria\nRequired:\n✅ Job title: Director+ or budget authority\n✅ Company size: 50-5000 employees\n✅ Budget: $10k+ annual\n✅ Timeline: Buying within 90 days\n✅ Engagement: Demo requested or high-intent action\n\nSLA\nHandoff\tTarget\nSDR responds to MQL\t4 hours\nAE books demo with SQL\t24 hours\nFirst demo scheduled\t3 business days\n\nValidation: Test lead through workflow, verify notifications and routing.\n\nProactive Triggers\nOver-relying on one channel → Single-channel dependency is a business risk. Diversify.\nNo lead scoring → Not all leads are equal. Route to revenue-operations for scoring.\nCAC exceeding LTV → Demand gen is unprofitable. Optimize or cut channels.\nNo nurture for non-ready leads → 80% of leads aren't ready to buy. Nurture converts them later.\nRelated Skills\npaid-ads: For executing paid acquisition campaigns.\ncontent-strategy: For content-driven demand generation.\nemail-sequence: For nurture sequences in the demand funnel.\ncampaign-analytics: For measuring demand gen effectiveness." }, "trust": { "sourceLabel": "tencent", "provenanceUrl": "https://clawhub.ai/alirezarezvani/marketing-demand-acquisition", "publisherUrl": "https://clawhub.ai/alirezarezvani/marketing-demand-acquisition", "owner": "alirezarezvani", "version": "2.1.1", "license": null, "verificationStatus": "Indexed source record" }, "links": { "detailUrl": "https://openagent3.xyz/skills/marketing-demand-acquisition", "downloadUrl": "https://openagent3.xyz/downloads/marketing-demand-acquisition", "agentUrl": "https://openagent3.xyz/skills/marketing-demand-acquisition/agent", "manifestUrl": "https://openagent3.xyz/skills/marketing-demand-acquisition/agent.json", "briefUrl": "https://openagent3.xyz/skills/marketing-demand-acquisition/agent.md" } }