# Send Marketing Demand Acquisition to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "marketing-demand-acquisition",
    "name": "Marketing Demand Acquisition",
    "source": "tencent",
    "type": "skill",
    "category": "效率提升",
    "sourceUrl": "https://clawhub.ai/alirezarezvani/marketing-demand-acquisition",
    "canonicalUrl": "https://clawhub.ai/alirezarezvani/marketing-demand-acquisition",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/marketing-demand-acquisition",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=marketing-demand-acquisition",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "SKILL.md",
      "references/attribution-guide.md",
      "references/campaign-templates.md",
      "references/hubspot-workflows.md",
      "references/international-playbooks.md",
      "scripts/calculate_cac.py"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-23T16:43:11.935Z",
      "expiresAt": "2026-04-30T16:43:11.935Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
        "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"",
        "redirectLocation": null,
        "bodySnippet": null
      },
      "scope": "source",
      "summary": "Source download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/marketing-demand-acquisition"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/marketing-demand-acquisition",
    "downloadUrl": "https://openagent3.xyz/downloads/marketing-demand-acquisition",
    "agentUrl": "https://openagent3.xyz/skills/marketing-demand-acquisition/agent",
    "manifestUrl": "https://openagent3.xyz/skills/marketing-demand-acquisition/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/marketing-demand-acquisition/agent.md"
  }
}
```
## Documentation

### Marketing Demand & Acquisition

Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.

### Table of Contents

Core KPIs
Demand Generation Framework
Paid Media Channels
SEO Strategy
Partnerships
Attribution
Tools
References

### Core KPIs

Demand Gen: MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, MQL→SQL rate

Paid Media: CAC, ROAS, CPL, CPA, channel efficiency ratio

SEO: Organic sessions, non-brand traffic %, keyword rankings, technical health score

Partnerships: Partner-sourced pipeline $, partner CAC, co-marketing ROI

### Funnel Stages

StageTacticsTargetTOFUPaid social, display, content syndication, SEOBrand awareness, trafficMOFUPaid search, retargeting, gated content, email nurtureMQLs, demo requestsBOFUBrand search, direct outreach, case studies, trialsSQLs, pipeline $

### Campaign Planning Workflow

Define objective, budget, duration, audience
Select channels based on funnel stage
Create campaign in HubSpot with proper UTM structure
Configure lead scoring and assignment rules
Launch with test budget, validate tracking
Validation: UTM parameters appear in HubSpot contact records

### UTM Structure

utm_source={channel}       // linkedin, google, meta
utm_medium={type}          // cpc, display, email
utm_campaign={campaign-id} // q1-2025-linkedin-enterprise
utm_content={variant}      // ad-a, email-1
utm_term={keyword}         // [paid search only]

### Channel Selection Matrix

ChannelBest ForCAC RangeSeries A PriorityLinkedIn AdsB2B, Enterprise, ABM$150-400HighGoogle SearchHigh-intent, BOFU$80-250HighGoogle DisplayRetargeting$50-150MediumMeta AdsSMB, visual products$60-200Medium

### LinkedIn Ads Setup

Create campaign group for initiative
Structure: Awareness → Consideration → Conversion campaigns
Target: Director+, 50-5000 employees, relevant industries
Start $50/day per campaign
Scale 20% weekly if CAC < target
Validation: LinkedIn Insight Tag firing on all pages

### Google Ads Setup

Prioritize: Brand → Competitor → Solution → Category keywords
Structure ad groups with 5-10 tightly themed keywords
Create 3 responsive search ads per ad group (15 headlines, 4 descriptions)
Maintain negative keyword list (100+)
Start Manual CPC, switch to Target CPA after 50+ conversions
Validation: Conversion tracking firing, search terms reviewed weekly

### Budget Allocation (Series A, $40k/month)

ChannelBudgetExpected SQLsLinkedIn$15k10Google Search$12k20Google Display$5k5Meta$5k8Partnerships$3k5

See campaign-templates.md for detailed structures.

### Technical Foundation Checklist

XML sitemap submitted to Search Console
 Robots.txt configured correctly
 HTTPS enabled
 Page speed >90 mobile
 Core Web Vitals passing
 Structured data implemented
 Canonical tags on all pages
 Hreflang tags for international
Validation: Run Screaming Frog crawl, zero critical errors

### Keyword Strategy

TierTypeVolumePriority1High-intent BOFU100-1kFirst2Solution-aware MOFU500-5kSecond3Problem-aware TOFU1k-10kThird

### On-Page Optimization

URL: Include primary keyword, 3-5 words
Title tag: Primary keyword + brand (60 chars)
Meta description: CTA + value prop (155 chars)
H1: Match search intent (one per page)
Content: 2000-3000 words for comprehensive topics
Internal links: 3-5 relevant pages
Validation: Google Search Console shows page indexed, no errors

### Link Building Priorities

Digital PR (original research, industry reports)
Guest posting (DA 40+ sites only)
Partner co-marketing (complementary SaaS)
Community engagement (Reddit, Quora)

### Partnership Tiers

TierTypeEffortROI1Strategic integrationsHighVery high2Affiliate partnersMediumMedium-high3Customer referralsLowMedium4Marketplace listingsMediumLow-medium

### Partnership Workflow

Identify partners with overlapping ICP, no competition
Outreach with specific integration/co-marketing proposal
Define success metrics, revenue model, term
Create co-branded assets and partner tracking
Enable partner sales team with demo training
Validation: Partner UTM tracking functional, leads routing correctly

### Affiliate Program Setup

Select platform (PartnerStack, Impact, Rewardful)
Configure commission structure (20-30% recurring)
Create affiliate enablement kit (assets, links, content)
Recruit through outbound, inbound, events
Validation: Test affiliate link tracks through to conversion

See international-playbooks.md for regional tactics.

### Model Selection

ModelUse CaseFirst-TouchAwareness campaignsLast-TouchDirect responseW-Shaped (40-20-40)Hybrid PLG/Sales (recommended)

### HubSpot Attribution Setup

Navigate to Marketing → Reports → Attribution
Select W-Shaped model for hybrid motion
Define conversion event (deal created)
Set 90-day lookback window
Validation: Run report for past 90 days, all channels show data

### Weekly Metrics Dashboard

MetricTargetMQLsWeekly targetSQLsWeekly targetMQL→SQL Rate>15%Blended CAC<$300Pipeline Velocity<60 days

See attribution-guide.md for detailed setup.

### scripts/

ScriptPurposeUsagecalculate_cac.pyCalculate blended and channel CACpython scripts/calculate_cac.py --spend 40000 --customers 50

### HubSpot Integration

Campaign tracking with UTM parameters
Lead scoring and MQL/SQL workflows
Attribution reporting (multi-touch)
Partner lead routing

See hubspot-workflows.md for workflow templates.

### References

FileContenthubspot-workflows.mdLead scoring, nurture, assignment workflowscampaign-templates.mdLinkedIn, Google, Meta campaign structuresinternational-playbooks.mdEU, US, Canada market tacticsattribution-guide.mdMulti-touch attribution, dashboards, A/B testing

### Channel Benchmarks (B2B SaaS Series A)

MetricLinkedInGoogle SearchSEOEmailCTR0.4-0.9%2-5%1-3%15-25%CVR1-3%3-7%2-5%2-5%CAC$150-400$80-250$50-150$20-80MQL→SQL10-20%15-25%12-22%8-15%

### SQL Criteria

Required:
✅ Job title: Director+ or budget authority
✅ Company size: 50-5000 employees
✅ Budget: $10k+ annual
✅ Timeline: Buying within 90 days
✅ Engagement: Demo requested or high-intent action

### SLA

HandoffTargetSDR responds to MQL4 hoursAE books demo with SQL24 hoursFirst demo scheduled3 business days

Validation: Test lead through workflow, verify notifications and routing.

### Proactive Triggers

Over-relying on one channel → Single-channel dependency is a business risk. Diversify.
No lead scoring → Not all leads are equal. Route to revenue-operations for scoring.
CAC exceeding LTV → Demand gen is unprofitable. Optimize or cut channels.
No nurture for non-ready leads → 80% of leads aren't ready to buy. Nurture converts them later.

### Related Skills

paid-ads: For executing paid acquisition campaigns.
content-strategy: For content-driven demand generation.
email-sequence: For nurture sequences in the demand funnel.
campaign-analytics: For measuring demand gen effectiveness.
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: alirezarezvani
- Version: 2.1.1
## Source health
- Status: healthy
- Source download looks usable.
- Yavira can redirect you to the upstream package for this source.
- Health scope: source
- Reason: direct_download_ok
- Checked at: 2026-04-23T16:43:11.935Z
- Expires at: 2026-04-30T16:43:11.935Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/marketing-demand-acquisition)
- [Send to Agent page](https://openagent3.xyz/skills/marketing-demand-acquisition/agent)
- [JSON manifest](https://openagent3.xyz/skills/marketing-demand-acquisition/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/marketing-demand-acquisition/agent.md)
- [Download page](https://openagent3.xyz/downloads/marketing-demand-acquisition)