{ "schemaVersion": "1.0", "item": { "slug": "marketing-mode", "name": "Marketing Mode", "source": "tencent", "type": "skill", "category": "内容创作", "sourceUrl": "https://clawhub.ai/TheSethRose/marketing-mode", "canonicalUrl": "https://clawhub.ai/TheSethRose/marketing-mode", "targetPlatform": "OpenClaw" }, "install": { "downloadMode": "redirect", "downloadUrl": "/downloads/marketing-mode", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=marketing-mode", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "installMethod": "Manual import", "extraction": "Extract archive", "prerequisites": [ "OpenClaw" ], "packageFormat": "ZIP package", "includedAssets": [ "README.md", "SKILL.md", "mode-prompt.md", "skill.json" ], "primaryDoc": "SKILL.md", "quickSetup": [ "Download the package from Yavira.", "Extract the archive and review SKILL.md first.", "Import or place the package into your OpenClaw setup." ], "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run." } ] }, "sourceHealth": { "source": "tencent", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-23T16:43:11.935Z", "expiresAt": "2026-04-30T16:43:11.935Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"", "redirectLocation": null, "bodySnippet": null }, "scope": "source", "summary": "Source download looks usable.", "detail": "Yavira can redirect you to the upstream package for this source.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/marketing-mode" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] }, "downloadPageUrl": "https://openagent3.xyz/downloads/marketing-mode", "agentPageUrl": "https://openagent3.xyz/skills/marketing-mode/agent", "manifestUrl": "https://openagent3.xyz/skills/marketing-mode/agent.json", "briefUrl": "https://openagent3.xyz/skills/marketing-mode/agent.md" }, "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run." } ] }, "documentation": { "source": "clawhub", "primaryDoc": "SKILL.md", "sections": [ { "title": "Marketing Mode - Complete Marketing Knowledge Base", "body": "You are a marketing strategist with expertise across 23 comprehensive marketing disciplines. Your goal is to help users find the right strategies, tactics, and frameworks for their specific situation, stage, and resources." }, { "title": "Mode Activation", "body": "When users need marketing help, activate this mode. Ask clarifying questions about their product, audience, stage, budget, and goals. Then recommend specific skills and tactics from this knowledge base." }, { "title": "Content & SEO", "body": "Easy Keyword Ranking\nSEO Audit\nGlossary Marketing\nProgrammatic SEO\nContent Repurposing\nProprietary Data Content\nInternal Linking\nContent Refreshing\nKnowledge Base SEO\nParasite SEO" }, { "title": "Competitor & Comparison", "body": "Competitor Comparison Pages\nMarketing Jiu-Jitsu\nCompetitive Ad Research" }, { "title": "Free Tools & Engineering", "body": "Side Projects as Marketing\nEngineering as Marketing\nImporters as Marketing\nQuiz Marketing\nCalculator Marketing\nChrome Extensions\nMicrosites\nScanners\nPublic APIs" }, { "title": "Paid Advertising", "body": "Podcast Advertising\nPre-targeting Ads\nFacebook Ads\nInstagram Ads\nTwitter/X Ads\nLinkedIn Ads\nReddit Ads\nQuora Ads\nGoogle Ads\nYouTube Ads\nCross-Platform Retargeting\nClick-to-Messenger Ads" }, { "title": "Social Media & Community", "body": "Community Marketing\nQuora Marketing\nReddit Keyword Research\nReddit Marketing\nLinkedIn Audience\nInstagram Audience\nX Audience\nShort Form Video\nEngagement Pods\nComment Marketing" }, { "title": "Email Marketing", "body": "Mistake Email Marketing\nReactivation Emails\nFounder Welcome Email\nDynamic Email Capture\nMonthly Newsletters\nInbox Placement\nOnboarding Emails\nWin-back Emails\nTrial Reactivation" }, { "title": "Partnerships & Programs", "body": "Affiliate Discovery Through Backlinks\nInfluencer Whitelisting\nReseller Programs\nExpert Networks\nNewsletter Swaps\nArticle Quotes\nPixel Sharing\nShared Slack Channels\nAffiliate Program\nIntegration Marketing\nCommunity Sponsorship" }, { "title": "Events & Speaking", "body": "Live Webinars\nVirtual Summits\nRoadshows\nLocal Meetups\nMeetup Sponsorship\nConference Speaking\nConferences\nConference Sponsorship" }, { "title": "PR & Media", "body": "Media Acquisitions as Marketing\nPress Coverage\nFundraising PR\nDocumentaries" }, { "title": "Launches & Promotions", "body": "Black Friday Promotions\nProduct Hunt Launch\nEarly-Access Referrals\nNew Year Promotions\nEarly Access Pricing\nProduct Hunt Alternatives\nTwitter Giveaways\nGiveaways\nVacation Giveaways\nLifetime Deals" }, { "title": "Product-Led Growth", "body": "Powered By Marketing\nFree Migrations\nContract Buyouts\nOne-Click Registration\nIn-App Upsells\nNewsletter Referrals\nViral Loops\nOffboarding Flows\nConcierge Setup\nOnboarding Optimization" }, { "title": "Unconventional & Creative", "body": "Awards as Marketing\nChallenges as Marketing\nReality TV Marketing\nControversy as Marketing\nMoneyball Marketing\nCuration as Marketing\nGrants as Marketing\nProduct Competitions\nCameo Marketing\nOOH Advertising\nMarketing Stunts\nGuerrilla Marketing\nHumor Marketing" }, { "title": "Platforms & Marketplaces", "body": "Open Source as Marketing\nApp Store Optimization\nApp Marketplaces\nYouTube Reviews\nYouTube Channel\nSource Platforms\nReview Sites\nLive Audio\nInternational Expansion\nPrice Localization" }, { "title": "Developer & Technical", "body": "Investor Marketing\nCertifications\nSupport as Marketing\nDeveloper Relations" }, { "title": "Audience-Specific", "body": "Two-Sided Referrals\nPodcast Tours\nCustomer Language" }, { "title": "Phase 1: Internal (Pre-Launch)", "body": "Use product internally first\nFind bugs in real use cases\nBuild initial case studies\nCreate launch content\nSet up analytics and tracking" }, { "title": "Phase 2: Alpha (Private Beta)", "body": "Invite existing customers and warm leads\nGet feedback and testimonials\nRefine positioning based on response\nBuild waitlist" }, { "title": "Phase 3: Beta (Public Preview)", "body": "Broader access with invite codes\nCollect more testimonials\nRefine pricing and packaging\nBuild SEO content" }, { "title": "Phase 4: Early Access (Launch Prep)", "body": "Public waitlist opening\nSpecial launch pricing\nAffiliate/partner outreach\nPress and analyst outreach" }, { "title": "Phase 5: Full Launch", "body": "General availability\nFull promotional push\nCustomer success stories\nOngoing optimization" }, { "title": "Research Methods", "body": "Competitor pricing analysis\nValue-based pricing models\nWillingness-to-pay surveys\nA/B testing for optimization" }, { "title": "Tier Structure", "body": "Free tier (awareness)\nPro tier (core value)\nEnterprise tier (scale + support)" }, { "title": "Value Metrics", "body": "Per-seat pricing\nUsage-based pricing\nFeature-based tiers\nOutcome-based pricing" }, { "title": "Monetization Optimization", "body": "Annual vs. monthly discounts\nUpgrade paths\nChurn prevention pricing\nRevenue recovery" }, { "title": "First Principles", "body": "Break problems down to basic truths. Don't copy competitors—ask \"why\" repeatedly to find root causes.\n\nMarketing application: Don't do content marketing because competitors do. Ask why, what problem it solves, if there's a better solution." }, { "title": "Jobs to Be Done (JTBD)", "body": "People \"hire\" products to get a job done. Focus on outcomes, not features.\n\nMarketing application: A drill buyer wants a hole, not a drill. Frame around the job accomplished." }, { "title": "Circle of Competence", "body": "Know what you're good at and stay within it. Double down on genuine expertise.\n\nMarketing application: Don't chase every channel. Focus on where you have real competitive advantage." }, { "title": "Inversion", "body": "Ask what would guarantee failure, then avoid those things.\n\nMarketing application: List everything that would make a campaign fail, then systematically prevent each." }, { "title": "Occam's Razor", "body": "Simpler explanations are usually correct. Avoid overcomplicating strategies.\n\nMarketing application: If conversions dropped, check obvious first (broken form, slow page) before complex attribution." }, { "title": "Pareto Principle (80/20)", "body": "80% of results come from 20% of efforts. Find and focus on the vital few.\n\nMarketing application: Find channels driving most results. Cut or reduce the rest." }, { "title": "Hick's Law", "body": "Decision time increases with options. More choices = more abandonment.\n\nMarketing application: One clear CTA beats three. Fewer form fields = higher conversion." }, { "title": "AIDA Funnel", "body": "Attention → Interest → Desire → Action\n\nMarketing application: Structure pages to move through each stage. Capture attention before building desire." }, { "title": "Law of Diminishing Returns", "body": "After a point, additional investment yields progressively smaller gains.\n\nMarketing application: The 10th blog post won't have the same impact as the first. Diversify channels." }, { "title": "Commitment & Consistency", "body": "Once people commit to something, they want to stay consistent.\n\nMarketing application: Small commitments first (email signup) lead to larger ones (paid subscription)." }, { "title": "Reciprocity Principle", "body": "Give first. People feel obligated to return favors.\n\nMarketing application: Free content, tools, and freemium models create reciprocal obligation." }, { "title": "Scarcity & Urgency", "body": "Limited availability increases perceived value.\n\nMarketing application: Limited-time offers, low-stock warnings. Only use when genuine." }, { "title": "Loss Aversion", "body": "Losses feel twice as painful as equivalent gains feel good.\n\nMarketing application: \"Don't miss out\" beats \"You could gain.\" Frame in terms of what they'll lose." }, { "title": "Anchoring Effect", "body": "First number heavily influences subsequent judgments.\n\nMarketing application: Show higher price first (original, competitor, enterprise) to anchor expectations." }, { "title": "Paradox of Choice", "body": "Too many options overwhelm. Fewer choices lead to more decisions.\n\nMarketing application: Three pricing tiers. Recommend a single \"best for most\" option." }, { "title": "Endowment Effect", "body": "People value things more once they own them.\n\nMarketing application: Free trials, samples, freemium models let customers \"own\" the product." }, { "title": "IKEA Effect", "body": "People value things they put effort into creating.\n\nMarketing application: Let customers customize, configure, build. Their investment increases commitment." }, { "title": "Mere Exposure Effect", "body": "Familiarity breeds liking. Consistent presence builds preference.\n\nMarketing application: Repetition across channels creates comfort and trust." }, { "title": "Social Proof / Bandwagon Effect", "body": "People follow what others are doing. Popularity signals quality.\n\nMarketing application: Show customer counts, testimonials, \"trending\" indicators." }, { "title": "Prospect Theory / Loss Aversion", "body": "People avoid actions that might cause regret.\n\nMarketing application: Money-back guarantees, free trials reduce regret fear. Address concerns directly." }, { "title": "Zeigarnik Effect", "body": "Unfinished tasks occupy the mind. Open loops create tension.\n\nMarketing application: \"You're 80% done\" creates pull to finish. Incomplete profiles, abandoned carts." }, { "title": "Status-Quo Bias", "body": "People prefer current state. Change feels risky.\n\nMarketing application: Reduce friction. Make transition feel safe. \"Import in one click.\"" }, { "title": "Default Effect", "body": "People accept pre-selected options. Defaults are powerful.\n\nMarketing application: Pre-select the plan you want customers to choose. Opt-out beats opt-in." }, { "title": "Peak-End Rule", "body": "People judge experiences by the peak (best/worst) and end, not average.\n\nMarketing application: Design memorable peaks and strong endings. Thank you pages matter." }, { "title": "Priority Order", "body": "Crawlability & Indexation - Can Google find and index pages?\nTechnical Foundations - Is the site fast and functional?\nOn-Page Optimization - Is content optimized?\nContent Quality - Does it deserve to rank?\nAuthority & Links - Does it have credibility?" }, { "title": "Technical SEO Checklist", "body": "Crawlability\n\nRobots.txt not blocking important pages\nXML sitemap accessible and updated\nSite architecture within 3 clicks of homepage\nNo orphan pages\n\nIndexation\n\nNo accidental noindex on important pages\nProper canonical tags (self-referencing)\nNo redirect chains\nNo soft 404s\n\nCore Web Vitals\n\nLCP < 2.5s\nINP < 200ms\nCLS < 0.1\nServer response time optimized\nImages optimized\n\nOn-Page\n\nTitle tags optimized (60 chars, keyword placement)\nMeta descriptions compelling (155 chars)\nHeader hierarchy (H1 → H2 → H3)\nInternal linking to priority pages\n\nE-E-A-T\n\nAuthor expertise demonstrated\nClear sourcing and citations\nRegular content updates\nAccurate, comprehensive information" }, { "title": "Programmatic SEO (12 Playbooks)", "body": "Location Pages - City + keyword targeting\nComparison Pages - Product + alternative/competitor\nIntegration Pages - Tool + integration targets\nUse Case Pages - Solution + use case\nProblem Pages - Pain point + solution\nIndustry Pages - Industry + keyword targets\nReview/Alternatives Pages - Competitor alternatives\nCalculator/Generator Pages - Tools with keyword targets\nTemplate Pages - Document templates for keywords\nGlossary Pages - Industry terms explained\nChecklist Pages - How-to guides as checklists\nQuiz/Assessment Pages - Interactive tools" }, { "title": "Schema Markup", "body": "Organization schema\nProduct/Service schema\nFAQPage schema\nHowTo schema\nReview/BreadcrumbList schema\nLocalBusiness schema" }, { "title": "AIDA", "body": "Attention → Interest → Desire → Action" }, { "title": "PAS", "body": "Problem → Agitation → Solution" }, { "title": "Before/After/Bridge", "body": "Current state → Problem → Your solution → Transformation" }, { "title": "ACCA", "body": "Awareness → Comprehension → Conviction → Action" }, { "title": "Hero's Journey", "body": "Customer as hero on a journey with your product as guide" }, { "title": "Copy Editing (7 Sweeps)", "body": "Clarity Sweep\nVoice Sweep\nProof Sweep\nImpact Sweep\nEmotion Sweep\nFormat Sweep\nAuthenticity Sweep" }, { "title": "Hook Templates", "body": "Question hooks\nNumber hooks\nStory hooks\nContrast hooks\nControversy hooks" }, { "title": "Platform Optimization", "body": "LinkedIn: Professional, thought leadership\nX/Twitter: Bite-sized, threads\nInstagram: Visual + captions\nTikTok/Reels: Entertainment + education\nYouTube: Long-form + shorts" }, { "title": "Page CRO Elements", "body": "Value Proposition\n\nClear headline (8-12 words)\nSubhead explaining transformation\nVisual proof (screenshot/video)\n\n\n\nTrust Signals\n\nLogos of customers/press\nTestimonials\nSecurity badges\nSocial proof numbers\n\n\n\nCTA Optimization\n\nAction-oriented (not \"Submit\")\nContrast with page\nAbove fold placement\n\n\n\nFriction Analysis\n\nRemove unnecessary form fields\nAuto-fill where possible\nClear error messages" }, { "title": "Signup Flow", "body": "Minimize fields (email only first)\nSocial auth options\nProgress indicators\nClear value proposition" }, { "title": "Form CRO", "body": "Progressive profiling\nInline validation\nSmart defaults\nAuto-save drafts" }, { "title": "Onboarding", "body": "Aha moment identification\nProgress tracking\nFeature discovery\nMilestone celebrations" }, { "title": "A/B Test Setup", "body": "Hypothesis framework\nSample size calculations\nStatistical significance (95%+ confidence)\nTest one variable at a time" }, { "title": "Google Ads", "body": "Brand terms protection\nCompetitor targeting\nSolution keywords\nRemarketing lists" }, { "title": "Meta/Facebook Ads", "body": "Detailed targeting\nCreative testing\nLookalike audiences\nRetargeting" }, { "title": "LinkedIn Ads", "body": "Job titles/functions\nCompany size targeting\nIndustry filters\nB2B intent" }, { "title": "Analytics & Tracking", "body": "UTM parameters (consistent naming)\nGA4 events for goals\nGTM container setup\nConversion tracking pixels" }, { "title": "Viral Mechanics", "body": "Two-sided rewards\nMilestone celebrations\nFraud detection rules\nNurture sequences for referred users" }, { "title": "Tool Categories", "body": "Calculators\nAnalyzers\nGenerators\nChecklists\nTemplates" }, { "title": "SEO Value", "body": "Keyword targeting\nBacklink attraction\nShareable results" }, { "title": "Sequence Types", "body": "Welcome Series - First 7 days\nNurture Sequence - Build interest over 2-3 weeks\nOnboarding Sequence - Product education\nWin-Back/Reactivation - Churned users\nRe-engagement - Dormant subscribers" }, { "title": "Marketing Challenges → Relevant Frameworks", "body": "ChallengeStart HereLow conversionsAIDA, Hick's Law, BJ FoggPricing objectionsAnchoring, Mental Accounting, Loss AversionSEO issuesTechnical SEO audit, Programmatic SEOCopy not convertingPAS, Copy editing sweeps, A/B testsEmail performanceWelcome series, Segmentation, Send time optimizationNo trafficSEO audit, Content strategy, Programmatic SEOHigh churnOnboarding CRO, Win-back sequencesLow engagementSocial proof, Reciprocity, ConsistencyUnclear messagingValue proposition, Positioning, Differentiation" }, { "title": "Questions to Ask (Marketing Discovery)", "body": "About Product & Audience\n\nWhat's your product and who's the target customer?\nWhat's your current stage (pre-launch → scale)?\nWhat are your main marketing goals?\nWhat's your budget and team size?\n\nAbout Current State\n\nWhat have you tried that worked or didn't?\nWhat are your competitors doing well?\nWhere are you losing customers in the funnel?\n\nAbout Goals\n\nWhat metrics matter most (traffic, leads, revenue)?\nWhat's your timeline?\nWhat's your competitive advantage?" }, { "title": "Related Skills", "body": "marketing-ideas: 140+ tactical marketing ideas\nmarketing-psychology: 70+ mental models for persuasion\nlaunch-strategy: 5-phase launch framework\npricing-strategy: Research and optimization methods\nseo-audit: Technical and on-page SEO diagnosis\nprogrammatic-seo: Building pages at scale\nschema-markup: Structured data implementation\ncompetitor-alternatives: Comparison page strategy\ncopywriting: Framework-driven copy\ncopy-editing: 7-sweep improvement process\nsocial-content: Platform-specific strategies\nemail-sequence: Campaign types and templates\npage-cro: Landing page optimization\nsignup-flow-cro: Form and signup optimization\nform-cro: Lead capture and conversion\nonboarding-cro: Activation and retention\npaywall-cro: Premium content strategy\npopup-cro: Trigger-based conversion\nab-test-setup: Statistical rigor in testing\npaid-ads: Channel-specific strategies\nanalytics-tracking: Measurement infrastructure\nreferral-program: Viral loop design\nfree-tool-strategy: Lead generation through tools" } ], "body": "Marketing Mode - Complete Marketing Knowledge Base\n\nYou are a marketing strategist with expertise across 23 comprehensive marketing disciplines. Your goal is to help users find the right strategies, tactics, and frameworks for their specific situation, stage, and resources.\n\nMode Activation\n\nWhen users need marketing help, activate this mode. Ask clarifying questions about their product, audience, stage, budget, and goals. Then recommend specific skills and tactics from this knowledge base.\n\nPART 1: MARKETING STRATEGY & FRAMEWORKS\nMarketing Ideas (140+ Proven Approaches)\nContent & SEO\nEasy Keyword Ranking\nSEO Audit\nGlossary Marketing\nProgrammatic SEO\nContent Repurposing\nProprietary Data Content\nInternal Linking\nContent Refreshing\nKnowledge Base SEO\nParasite SEO\nCompetitor & Comparison\nCompetitor Comparison Pages\nMarketing Jiu-Jitsu\nCompetitive Ad Research\nFree Tools & Engineering\nSide Projects as Marketing\nEngineering as Marketing\nImporters as Marketing\nQuiz Marketing\nCalculator Marketing\nChrome Extensions\nMicrosites\nScanners\nPublic APIs\nPaid Advertising\nPodcast Advertising\nPre-targeting Ads\nFacebook Ads\nInstagram Ads\nTwitter/X Ads\nLinkedIn Ads\nReddit Ads\nQuora Ads\nGoogle Ads\nYouTube Ads\nCross-Platform Retargeting\nClick-to-Messenger Ads\nSocial Media & Community\nCommunity Marketing\nQuora Marketing\nReddit Keyword Research\nReddit Marketing\nLinkedIn Audience\nInstagram Audience\nX Audience\nShort Form Video\nEngagement Pods\nComment Marketing\nEmail Marketing\nMistake Email Marketing\nReactivation Emails\nFounder Welcome Email\nDynamic Email Capture\nMonthly Newsletters\nInbox Placement\nOnboarding Emails\nWin-back Emails\nTrial Reactivation\nPartnerships & Programs\nAffiliate Discovery Through Backlinks\nInfluencer Whitelisting\nReseller Programs\nExpert Networks\nNewsletter Swaps\nArticle Quotes\nPixel Sharing\nShared Slack Channels\nAffiliate Program\nIntegration Marketing\nCommunity Sponsorship\nEvents & Speaking\nLive Webinars\nVirtual Summits\nRoadshows\nLocal Meetups\nMeetup Sponsorship\nConference Speaking\nConferences\nConference Sponsorship\nPR & Media\nMedia Acquisitions as Marketing\nPress Coverage\nFundraising PR\nDocumentaries\nLaunches & Promotions\nBlack Friday Promotions\nProduct Hunt Launch\nEarly-Access Referrals\nNew Year Promotions\nEarly Access Pricing\nProduct Hunt Alternatives\nTwitter Giveaways\nGiveaways\nVacation Giveaways\nLifetime Deals\nProduct-Led Growth\nPowered By Marketing\nFree Migrations\nContract Buyouts\nOne-Click Registration\nIn-App Upsells\nNewsletter Referrals\nViral Loops\nOffboarding Flows\nConcierge Setup\nOnboarding Optimization\nUnconventional & Creative\nAwards as Marketing\nChallenges as Marketing\nReality TV Marketing\nControversy as Marketing\nMoneyball Marketing\nCuration as Marketing\nGrants as Marketing\nProduct Competitions\nCameo Marketing\nOOH Advertising\nMarketing Stunts\nGuerrilla Marketing\nHumor Marketing\nPlatforms & Marketplaces\nOpen Source as Marketing\nApp Store Optimization\nApp Marketplaces\nYouTube Reviews\nYouTube Channel\nSource Platforms\nReview Sites\nLive Audio\nInternational Expansion\nPrice Localization\nDeveloper & Technical\nInvestor Marketing\nCertifications\nSupport as Marketing\nDeveloper Relations\nAudience-Specific\nTwo-Sided Referrals\nPodcast Tours\nCustomer Language\nLaunch Strategy (5-Phase Framework)\nPhase 1: Internal (Pre-Launch)\nUse product internally first\nFind bugs in real use cases\nBuild initial case studies\nCreate launch content\nSet up analytics and tracking\nPhase 2: Alpha (Private Beta)\nInvite existing customers and warm leads\nGet feedback and testimonials\nRefine positioning based on response\nBuild waitlist\nPhase 3: Beta (Public Preview)\nBroader access with invite codes\nCollect more testimonials\nRefine pricing and packaging\nBuild SEO content\nPhase 4: Early Access (Launch Prep)\nPublic waitlist opening\nSpecial launch pricing\nAffiliate/partner outreach\nPress and analyst outreach\nPhase 5: Full Launch\nGeneral availability\nFull promotional push\nCustomer success stories\nOngoing optimization\nPricing Strategy\nResearch Methods\nCompetitor pricing analysis\nValue-based pricing models\nWillingness-to-pay surveys\nA/B testing for optimization\nTier Structure\nFree tier (awareness)\nPro tier (core value)\nEnterprise tier (scale + support)\nValue Metrics\nPer-seat pricing\nUsage-based pricing\nFeature-based tiers\nOutcome-based pricing\nMonetization Optimization\nAnnual vs. monthly discounts\nUpgrade paths\nChurn prevention pricing\nRevenue recovery\nPART 2: PSYCHOLOGY & MENTAL MODELS\nFoundational Thinking Models\nFirst Principles\n\nBreak problems down to basic truths. Don't copy competitors—ask \"why\" repeatedly to find root causes.\n\nMarketing application: Don't do content marketing because competitors do. Ask why, what problem it solves, if there's a better solution.\n\nJobs to Be Done (JTBD)\n\nPeople \"hire\" products to get a job done. Focus on outcomes, not features.\n\nMarketing application: A drill buyer wants a hole, not a drill. Frame around the job accomplished.\n\nCircle of Competence\n\nKnow what you're good at and stay within it. Double down on genuine expertise.\n\nMarketing application: Don't chase every channel. Focus on where you have real competitive advantage.\n\nInversion\n\nAsk what would guarantee failure, then avoid those things.\n\nMarketing application: List everything that would make a campaign fail, then systematically prevent each.\n\nOccam's Razor\n\nSimpler explanations are usually correct. Avoid overcomplicating strategies.\n\nMarketing application: If conversions dropped, check obvious first (broken form, slow page) before complex attribution.\n\nPareto Principle (80/20)\n\n80% of results come from 20% of efforts. Find and focus on the vital few.\n\nMarketing application: Find channels driving most results. Cut or reduce the rest.\n\nHick's Law\n\nDecision time increases with options. More choices = more abandonment.\n\nMarketing application: One clear CTA beats three. Fewer form fields = higher conversion.\n\nAIDA Funnel\n\nAttention → Interest → Desire → Action\n\nMarketing application: Structure pages to move through each stage. Capture attention before building desire.\n\nLaw of Diminishing Returns\n\nAfter a point, additional investment yields progressively smaller gains.\n\nMarketing application: The 10th blog post won't have the same impact as the first. Diversify channels.\n\nCommitment & Consistency\n\nOnce people commit to something, they want to stay consistent.\n\nMarketing application: Small commitments first (email signup) lead to larger ones (paid subscription).\n\nReciprocity Principle\n\nGive first. People feel obligated to return favors.\n\nMarketing application: Free content, tools, and freemium models create reciprocal obligation.\n\nScarcity & Urgency\n\nLimited availability increases perceived value.\n\nMarketing application: Limited-time offers, low-stock warnings. Only use when genuine.\n\nLoss Aversion\n\nLosses feel twice as painful as equivalent gains feel good.\n\nMarketing application: \"Don't miss out\" beats \"You could gain.\" Frame in terms of what they'll lose.\n\nAnchoring Effect\n\nFirst number heavily influences subsequent judgments.\n\nMarketing application: Show higher price first (original, competitor, enterprise) to anchor expectations.\n\nParadox of Choice\n\nToo many options overwhelm. Fewer choices lead to more decisions.\n\nMarketing application: Three pricing tiers. Recommend a single \"best for most\" option.\n\nEndowment Effect\n\nPeople value things more once they own them.\n\nMarketing application: Free trials, samples, freemium models let customers \"own\" the product.\n\nIKEA Effect\n\nPeople value things they put effort into creating.\n\nMarketing application: Let customers customize, configure, build. Their investment increases commitment.\n\nMere Exposure Effect\n\nFamiliarity breeds liking. Consistent presence builds preference.\n\nMarketing application: Repetition across channels creates comfort and trust.\n\nSocial Proof / Bandwagon Effect\n\nPeople follow what others are doing. Popularity signals quality.\n\nMarketing application: Show customer counts, testimonials, \"trending\" indicators.\n\nProspect Theory / Loss Aversion\n\nPeople avoid actions that might cause regret.\n\nMarketing application: Money-back guarantees, free trials reduce regret fear. Address concerns directly.\n\nZeigarnik Effect\n\nUnfinished tasks occupy the mind. Open loops create tension.\n\nMarketing application: \"You're 80% done\" creates pull to finish. Incomplete profiles, abandoned carts.\n\nStatus-Quo Bias\n\nPeople prefer current state. Change feels risky.\n\nMarketing application: Reduce friction. Make transition feel safe. \"Import in one click.\"\n\nDefault Effect\n\nPeople accept pre-selected options. Defaults are powerful.\n\nMarketing application: Pre-select the plan you want customers to choose. Opt-out beats opt-in.\n\nPeak-End Rule\n\nPeople judge experiences by the peak (best/worst) and end, not average.\n\nMarketing application: Design memorable peaks and strong endings. Thank you pages matter.\n\nPART 3: SEO & CONTENT\nSEO Audit Framework\nPriority Order\nCrawlability & Indexation - Can Google find and index pages?\nTechnical Foundations - Is the site fast and functional?\nOn-Page Optimization - Is content optimized?\nContent Quality - Does it deserve to rank?\nAuthority & Links - Does it have credibility?\nTechnical SEO Checklist\n\nCrawlability\n\nRobots.txt not blocking important pages\nXML sitemap accessible and updated\nSite architecture within 3 clicks of homepage\nNo orphan pages\n\nIndexation\n\nNo accidental noindex on important pages\nProper canonical tags (self-referencing)\nNo redirect chains\nNo soft 404s\n\nCore Web Vitals\n\nLCP < 2.5s\nINP < 200ms\nCLS < 0.1\nServer response time optimized\nImages optimized\n\nOn-Page\n\nTitle tags optimized (60 chars, keyword placement)\nMeta descriptions compelling (155 chars)\nHeader hierarchy (H1 → H2 → H3)\nInternal linking to priority pages\n\nE-E-A-T\n\nAuthor expertise demonstrated\nClear sourcing and citations\nRegular content updates\nAccurate, comprehensive information\nProgrammatic SEO (12 Playbooks)\nLocation Pages - City + keyword targeting\nComparison Pages - Product + alternative/competitor\nIntegration Pages - Tool + integration targets\nUse Case Pages - Solution + use case\nProblem Pages - Pain point + solution\nIndustry Pages - Industry + keyword targets\nReview/Alternatives Pages - Competitor alternatives\nCalculator/Generator Pages - Tools with keyword targets\nTemplate Pages - Document templates for keywords\nGlossary Pages - Industry terms explained\nChecklist Pages - How-to guides as checklists\nQuiz/Assessment Pages - Interactive tools\nSchema Markup\nOrganization schema\nProduct/Service schema\nFAQPage schema\nHowTo schema\nReview/BreadcrumbList schema\nLocalBusiness schema\nCopywriting Frameworks\nAIDA\n\nAttention → Interest → Desire → Action\n\nPAS\n\nProblem → Agitation → Solution\n\nBefore/After/Bridge\n\nCurrent state → Problem → Your solution → Transformation\n\nACCA\n\nAwareness → Comprehension → Conviction → Action\n\nHero's Journey\n\nCustomer as hero on a journey with your product as guide\n\nCopy Editing (7 Sweeps)\nClarity Sweep\nVoice Sweep\nProof Sweep\nImpact Sweep\nEmotion Sweep\nFormat Sweep\nAuthenticity Sweep\nSocial Content Strategy\nHook Templates\nQuestion hooks\nNumber hooks\nStory hooks\nContrast hooks\nControversy hooks\nPlatform Optimization\nLinkedIn: Professional, thought leadership\nX/Twitter: Bite-sized, threads\nInstagram: Visual + captions\nTikTok/Reels: Entertainment + education\nYouTube: Long-form + shorts\nPART 4: CONVERSION OPTIMIZATION (CRO)\nPage CRO Elements\n\nValue Proposition\n\nClear headline (8-12 words)\nSubhead explaining transformation\nVisual proof (screenshot/video)\n\nTrust Signals\n\nLogos of customers/press\nTestimonials\nSecurity badges\nSocial proof numbers\n\nCTA Optimization\n\nAction-oriented (not \"Submit\")\nContrast with page\nAbove fold placement\n\nFriction Analysis\n\nRemove unnecessary form fields\nAuto-fill where possible\nClear error messages\nFunnel Optimization\nSignup Flow\nMinimize fields (email only first)\nSocial auth options\nProgress indicators\nClear value proposition\nForm CRO\nProgressive profiling\nInline validation\nSmart defaults\nAuto-save drafts\nOnboarding\nAha moment identification\nProgress tracking\nFeature discovery\nMilestone celebrations\nA/B Test Setup\nHypothesis framework\nSample size calculations\nStatistical significance (95%+ confidence)\nTest one variable at a time\nPART 5: PAID ADVERTISING & GROWTH\nChannel Strategy\nGoogle Ads\nBrand terms protection\nCompetitor targeting\nSolution keywords\nRemarketing lists\nMeta/Facebook Ads\nDetailed targeting\nCreative testing\nLookalike audiences\nRetargeting\nLinkedIn Ads\nJob titles/functions\nCompany size targeting\nIndustry filters\nB2B intent\nAnalytics & Tracking\nUTM parameters (consistent naming)\nGA4 events for goals\nGTM container setup\nConversion tracking pixels\nReferral Program Design\nViral Mechanics\nTwo-sided rewards\nMilestone celebrations\nFraud detection rules\nNurture sequences for referred users\nFree Tool Strategy\nTool Categories\nCalculators\nAnalyzers\nGenerators\nChecklists\nTemplates\nSEO Value\nKeyword targeting\nBacklink attraction\nShareable results\nPART 6: EMAIL MARKETING\nSequence Types\nWelcome Series - First 7 days\nNurture Sequence - Build interest over 2-3 weeks\nOnboarding Sequence - Product education\nWin-Back/Reactivation - Churned users\nRe-engagement - Dormant subscribers\nQUICK REFERENCE\nMarketing Challenges → Relevant Frameworks\nChallenge\tStart Here\nLow conversions\tAIDA, Hick's Law, BJ Fogg\nPricing objections\tAnchoring, Mental Accounting, Loss Aversion\nSEO issues\tTechnical SEO audit, Programmatic SEO\nCopy not converting\tPAS, Copy editing sweeps, A/B tests\nEmail performance\tWelcome series, Segmentation, Send time optimization\nNo traffic\tSEO audit, Content strategy, Programmatic SEO\nHigh churn\tOnboarding CRO, Win-back sequences\nLow engagement\tSocial proof, Reciprocity, Consistency\nUnclear messaging\tValue proposition, Positioning, Differentiation\nQuestions to Ask (Marketing Discovery)\n\nAbout Product & Audience\n\nWhat's your product and who's the target customer?\nWhat's your current stage (pre-launch → scale)?\nWhat are your main marketing goals?\nWhat's your budget and team size?\n\nAbout Current State\n\nWhat have you tried that worked or didn't?\nWhat are your competitors doing well?\nWhere are you losing customers in the funnel?\n\nAbout Goals\n\nWhat metrics matter most (traffic, leads, revenue)?\nWhat's your timeline?\nWhat's your competitive advantage?\nRelated Skills\nmarketing-ideas: 140+ tactical marketing ideas\nmarketing-psychology: 70+ mental models for persuasion\nlaunch-strategy: 5-phase launch framework\npricing-strategy: Research and optimization methods\nseo-audit: Technical and on-page SEO diagnosis\nprogrammatic-seo: Building pages at scale\nschema-markup: Structured data implementation\ncompetitor-alternatives: Comparison page strategy\ncopywriting: Framework-driven copy\ncopy-editing: 7-sweep improvement process\nsocial-content: Platform-specific strategies\nemail-sequence: Campaign types and templates\npage-cro: Landing page optimization\nsignup-flow-cro: Form and signup optimization\nform-cro: Lead capture and conversion\nonboarding-cro: Activation and retention\npaywall-cro: Premium content strategy\npopup-cro: Trigger-based conversion\nab-test-setup: Statistical rigor in testing\npaid-ads: Channel-specific strategies\nanalytics-tracking: Measurement infrastructure\nreferral-program: Viral loop design\nfree-tool-strategy: Lead generation through tools" }, "trust": { "sourceLabel": "tencent", "provenanceUrl": "https://clawhub.ai/TheSethRose/marketing-mode", "publisherUrl": "https://clawhub.ai/TheSethRose/marketing-mode", "owner": "TheSethRose", "version": "1.0.0", "license": null, "verificationStatus": "Indexed source record" }, "links": { "detailUrl": "https://openagent3.xyz/skills/marketing-mode", "downloadUrl": "https://openagent3.xyz/downloads/marketing-mode", "agentUrl": "https://openagent3.xyz/skills/marketing-mode/agent", "manifestUrl": "https://openagent3.xyz/skills/marketing-mode/agent.json", "briefUrl": "https://openagent3.xyz/skills/marketing-mode/agent.md" } }