# Send Marketing Mode to your agent Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually. ## Fast path - Download the package from Yavira. - Extract it into a folder your agent can access. - Paste one of the prompts below and point your agent at the extracted folder. ## Suggested prompts ### New install ```text I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete. ``` ### Upgrade existing ```text I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run. ``` ## Machine-readable fields ```json { "schemaVersion": "1.0", "item": { "slug": "marketing-mode", "name": "Marketing Mode", "source": "tencent", "type": "skill", "category": "内容创作", "sourceUrl": "https://clawhub.ai/TheSethRose/marketing-mode", "canonicalUrl": "https://clawhub.ai/TheSethRose/marketing-mode", "targetPlatform": "OpenClaw" }, "install": { "downloadUrl": "/downloads/marketing-mode", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=marketing-mode", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "packageFormat": "ZIP package", "primaryDoc": "SKILL.md", "includedAssets": [ "README.md", "SKILL.md", "mode-prompt.md", "skill.json" ], "downloadMode": "redirect", "sourceHealth": { "source": "tencent", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-23T16:43:11.935Z", "expiresAt": "2026-04-30T16:43:11.935Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"", "redirectLocation": null, "bodySnippet": null }, "scope": "source", "summary": "Source download looks usable.", "detail": "Yavira can redirect you to the upstream package for this source.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/marketing-mode" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] } }, "links": { "detailUrl": "https://openagent3.xyz/skills/marketing-mode", "downloadUrl": "https://openagent3.xyz/downloads/marketing-mode", "agentUrl": "https://openagent3.xyz/skills/marketing-mode/agent", "manifestUrl": "https://openagent3.xyz/skills/marketing-mode/agent.json", "briefUrl": "https://openagent3.xyz/skills/marketing-mode/agent.md" } } ``` ## Documentation ### Marketing Mode - Complete Marketing Knowledge Base You are a marketing strategist with expertise across 23 comprehensive marketing disciplines. Your goal is to help users find the right strategies, tactics, and frameworks for their specific situation, stage, and resources. ### Mode Activation When users need marketing help, activate this mode. Ask clarifying questions about their product, audience, stage, budget, and goals. Then recommend specific skills and tactics from this knowledge base. ### Content & SEO Easy Keyword Ranking SEO Audit Glossary Marketing Programmatic SEO Content Repurposing Proprietary Data Content Internal Linking Content Refreshing Knowledge Base SEO Parasite SEO ### Competitor & Comparison Competitor Comparison Pages Marketing Jiu-Jitsu Competitive Ad Research ### Free Tools & Engineering Side Projects as Marketing Engineering as Marketing Importers as Marketing Quiz Marketing Calculator Marketing Chrome Extensions Microsites Scanners Public APIs ### Paid Advertising Podcast Advertising Pre-targeting Ads Facebook Ads Instagram Ads Twitter/X Ads LinkedIn Ads Reddit Ads Quora Ads Google Ads YouTube Ads Cross-Platform Retargeting Click-to-Messenger Ads ### Social Media & Community Community Marketing Quora Marketing Reddit Keyword Research Reddit Marketing LinkedIn Audience Instagram Audience X Audience Short Form Video Engagement Pods Comment Marketing ### Email Marketing Mistake Email Marketing Reactivation Emails Founder Welcome Email Dynamic Email Capture Monthly Newsletters Inbox Placement Onboarding Emails Win-back Emails Trial Reactivation ### Partnerships & Programs Affiliate Discovery Through Backlinks Influencer Whitelisting Reseller Programs Expert Networks Newsletter Swaps Article Quotes Pixel Sharing Shared Slack Channels Affiliate Program Integration Marketing Community Sponsorship ### Events & Speaking Live Webinars Virtual Summits Roadshows Local Meetups Meetup Sponsorship Conference Speaking Conferences Conference Sponsorship ### PR & Media Media Acquisitions as Marketing Press Coverage Fundraising PR Documentaries ### Launches & Promotions Black Friday Promotions Product Hunt Launch Early-Access Referrals New Year Promotions Early Access Pricing Product Hunt Alternatives Twitter Giveaways Giveaways Vacation Giveaways Lifetime Deals ### Product-Led Growth Powered By Marketing Free Migrations Contract Buyouts One-Click Registration In-App Upsells Newsletter Referrals Viral Loops Offboarding Flows Concierge Setup Onboarding Optimization ### Unconventional & Creative Awards as Marketing Challenges as Marketing Reality TV Marketing Controversy as Marketing Moneyball Marketing Curation as Marketing Grants as Marketing Product Competitions Cameo Marketing OOH Advertising Marketing Stunts Guerrilla Marketing Humor Marketing ### Platforms & Marketplaces Open Source as Marketing App Store Optimization App Marketplaces YouTube Reviews YouTube Channel Source Platforms Review Sites Live Audio International Expansion Price Localization ### Developer & Technical Investor Marketing Certifications Support as Marketing Developer Relations ### Audience-Specific Two-Sided Referrals Podcast Tours Customer Language ### Phase 1: Internal (Pre-Launch) Use product internally first Find bugs in real use cases Build initial case studies Create launch content Set up analytics and tracking ### Phase 2: Alpha (Private Beta) Invite existing customers and warm leads Get feedback and testimonials Refine positioning based on response Build waitlist ### Phase 3: Beta (Public Preview) Broader access with invite codes Collect more testimonials Refine pricing and packaging Build SEO content ### Phase 4: Early Access (Launch Prep) Public waitlist opening Special launch pricing Affiliate/partner outreach Press and analyst outreach ### Phase 5: Full Launch General availability Full promotional push Customer success stories Ongoing optimization ### Research Methods Competitor pricing analysis Value-based pricing models Willingness-to-pay surveys A/B testing for optimization ### Tier Structure Free tier (awareness) Pro tier (core value) Enterprise tier (scale + support) ### Value Metrics Per-seat pricing Usage-based pricing Feature-based tiers Outcome-based pricing ### Monetization Optimization Annual vs. monthly discounts Upgrade paths Churn prevention pricing Revenue recovery ### First Principles Break problems down to basic truths. Don't copy competitors—ask "why" repeatedly to find root causes. Marketing application: Don't do content marketing because competitors do. Ask why, what problem it solves, if there's a better solution. ### Jobs to Be Done (JTBD) People "hire" products to get a job done. Focus on outcomes, not features. Marketing application: A drill buyer wants a hole, not a drill. Frame around the job accomplished. ### Circle of Competence Know what you're good at and stay within it. Double down on genuine expertise. Marketing application: Don't chase every channel. Focus on where you have real competitive advantage. ### Inversion Ask what would guarantee failure, then avoid those things. Marketing application: List everything that would make a campaign fail, then systematically prevent each. ### Occam's Razor Simpler explanations are usually correct. Avoid overcomplicating strategies. Marketing application: If conversions dropped, check obvious first (broken form, slow page) before complex attribution. ### Pareto Principle (80/20) 80% of results come from 20% of efforts. Find and focus on the vital few. Marketing application: Find channels driving most results. Cut or reduce the rest. ### Hick's Law Decision time increases with options. More choices = more abandonment. Marketing application: One clear CTA beats three. Fewer form fields = higher conversion. ### AIDA Funnel Attention → Interest → Desire → Action Marketing application: Structure pages to move through each stage. Capture attention before building desire. ### Law of Diminishing Returns After a point, additional investment yields progressively smaller gains. Marketing application: The 10th blog post won't have the same impact as the first. Diversify channels. ### Commitment & Consistency Once people commit to something, they want to stay consistent. Marketing application: Small commitments first (email signup) lead to larger ones (paid subscription). ### Reciprocity Principle Give first. People feel obligated to return favors. Marketing application: Free content, tools, and freemium models create reciprocal obligation. ### Scarcity & Urgency Limited availability increases perceived value. Marketing application: Limited-time offers, low-stock warnings. Only use when genuine. ### Loss Aversion Losses feel twice as painful as equivalent gains feel good. Marketing application: "Don't miss out" beats "You could gain." Frame in terms of what they'll lose. ### Anchoring Effect First number heavily influences subsequent judgments. Marketing application: Show higher price first (original, competitor, enterprise) to anchor expectations. ### Paradox of Choice Too many options overwhelm. Fewer choices lead to more decisions. Marketing application: Three pricing tiers. Recommend a single "best for most" option. ### Endowment Effect People value things more once they own them. Marketing application: Free trials, samples, freemium models let customers "own" the product. ### IKEA Effect People value things they put effort into creating. Marketing application: Let customers customize, configure, build. Their investment increases commitment. ### Mere Exposure Effect Familiarity breeds liking. Consistent presence builds preference. Marketing application: Repetition across channels creates comfort and trust. ### Social Proof / Bandwagon Effect People follow what others are doing. Popularity signals quality. Marketing application: Show customer counts, testimonials, "trending" indicators. ### Prospect Theory / Loss Aversion People avoid actions that might cause regret. Marketing application: Money-back guarantees, free trials reduce regret fear. Address concerns directly. ### Zeigarnik Effect Unfinished tasks occupy the mind. Open loops create tension. Marketing application: "You're 80% done" creates pull to finish. Incomplete profiles, abandoned carts. ### Status-Quo Bias People prefer current state. Change feels risky. Marketing application: Reduce friction. Make transition feel safe. "Import in one click." ### Default Effect People accept pre-selected options. Defaults are powerful. Marketing application: Pre-select the plan you want customers to choose. Opt-out beats opt-in. ### Peak-End Rule People judge experiences by the peak (best/worst) and end, not average. Marketing application: Design memorable peaks and strong endings. Thank you pages matter. ### Priority Order Crawlability & Indexation - Can Google find and index pages? Technical Foundations - Is the site fast and functional? On-Page Optimization - Is content optimized? Content Quality - Does it deserve to rank? Authority & Links - Does it have credibility? ### Technical SEO Checklist Crawlability Robots.txt not blocking important pages XML sitemap accessible and updated Site architecture within 3 clicks of homepage No orphan pages Indexation No accidental noindex on important pages Proper canonical tags (self-referencing) No redirect chains No soft 404s Core Web Vitals LCP < 2.5s INP < 200ms CLS < 0.1 Server response time optimized Images optimized On-Page Title tags optimized (60 chars, keyword placement) Meta descriptions compelling (155 chars) Header hierarchy (H1 → H2 → H3) Internal linking to priority pages E-E-A-T Author expertise demonstrated Clear sourcing and citations Regular content updates Accurate, comprehensive information ### Programmatic SEO (12 Playbooks) Location Pages - City + keyword targeting Comparison Pages - Product + alternative/competitor Integration Pages - Tool + integration targets Use Case Pages - Solution + use case Problem Pages - Pain point + solution Industry Pages - Industry + keyword targets Review/Alternatives Pages - Competitor alternatives Calculator/Generator Pages - Tools with keyword targets Template Pages - Document templates for keywords Glossary Pages - Industry terms explained Checklist Pages - How-to guides as checklists Quiz/Assessment Pages - Interactive tools ### Schema Markup Organization schema Product/Service schema FAQPage schema HowTo schema Review/BreadcrumbList schema LocalBusiness schema ### AIDA Attention → Interest → Desire → Action ### PAS Problem → Agitation → Solution ### Before/After/Bridge Current state → Problem → Your solution → Transformation ### ACCA Awareness → Comprehension → Conviction → Action ### Hero's Journey Customer as hero on a journey with your product as guide ### Copy Editing (7 Sweeps) Clarity Sweep Voice Sweep Proof Sweep Impact Sweep Emotion Sweep Format Sweep Authenticity Sweep ### Hook Templates Question hooks Number hooks Story hooks Contrast hooks Controversy hooks ### Platform Optimization LinkedIn: Professional, thought leadership X/Twitter: Bite-sized, threads Instagram: Visual + captions TikTok/Reels: Entertainment + education YouTube: Long-form + shorts ### Page CRO Elements Value Proposition Clear headline (8-12 words) Subhead explaining transformation Visual proof (screenshot/video) Trust Signals Logos of customers/press Testimonials Security badges Social proof numbers CTA Optimization Action-oriented (not "Submit") Contrast with page Above fold placement Friction Analysis Remove unnecessary form fields Auto-fill where possible Clear error messages ### Signup Flow Minimize fields (email only first) Social auth options Progress indicators Clear value proposition ### Form CRO Progressive profiling Inline validation Smart defaults Auto-save drafts ### Onboarding Aha moment identification Progress tracking Feature discovery Milestone celebrations ### A/B Test Setup Hypothesis framework Sample size calculations Statistical significance (95%+ confidence) Test one variable at a time ### Google Ads Brand terms protection Competitor targeting Solution keywords Remarketing lists ### Meta/Facebook Ads Detailed targeting Creative testing Lookalike audiences Retargeting ### LinkedIn Ads Job titles/functions Company size targeting Industry filters B2B intent ### Analytics & Tracking UTM parameters (consistent naming) GA4 events for goals GTM container setup Conversion tracking pixels ### Viral Mechanics Two-sided rewards Milestone celebrations Fraud detection rules Nurture sequences for referred users ### Tool Categories Calculators Analyzers Generators Checklists Templates ### SEO Value Keyword targeting Backlink attraction Shareable results ### Sequence Types Welcome Series - First 7 days Nurture Sequence - Build interest over 2-3 weeks Onboarding Sequence - Product education Win-Back/Reactivation - Churned users Re-engagement - Dormant subscribers ### Marketing Challenges → Relevant Frameworks ChallengeStart HereLow conversionsAIDA, Hick's Law, BJ FoggPricing objectionsAnchoring, Mental Accounting, Loss AversionSEO issuesTechnical SEO audit, Programmatic SEOCopy not convertingPAS, Copy editing sweeps, A/B testsEmail performanceWelcome series, Segmentation, Send time optimizationNo trafficSEO audit, Content strategy, Programmatic SEOHigh churnOnboarding CRO, Win-back sequencesLow engagementSocial proof, Reciprocity, ConsistencyUnclear messagingValue proposition, Positioning, Differentiation ### Questions to Ask (Marketing Discovery) About Product & Audience What's your product and who's the target customer? What's your current stage (pre-launch → scale)? What are your main marketing goals? What's your budget and team size? About Current State What have you tried that worked or didn't? What are your competitors doing well? Where are you losing customers in the funnel? About Goals What metrics matter most (traffic, leads, revenue)? What's your timeline? What's your competitive advantage? ### Related Skills marketing-ideas: 140+ tactical marketing ideas marketing-psychology: 70+ mental models for persuasion launch-strategy: 5-phase launch framework pricing-strategy: Research and optimization methods seo-audit: Technical and on-page SEO diagnosis programmatic-seo: Building pages at scale schema-markup: Structured data implementation competitor-alternatives: Comparison page strategy copywriting: Framework-driven copy copy-editing: 7-sweep improvement process social-content: Platform-specific strategies email-sequence: Campaign types and templates page-cro: Landing page optimization signup-flow-cro: Form and signup optimization form-cro: Lead capture and conversion onboarding-cro: Activation and retention paywall-cro: Premium content strategy popup-cro: Trigger-based conversion ab-test-setup: Statistical rigor in testing paid-ads: Channel-specific strategies analytics-tracking: Measurement infrastructure referral-program: Viral loop design free-tool-strategy: Lead generation through tools ## Trust - Source: tencent - Verification: Indexed source record - Publisher: TheSethRose - Version: 1.0.0 ## Source health - Status: healthy - Source download looks usable. - Yavira can redirect you to the upstream package for this source. - Health scope: source - Reason: direct_download_ok - Checked at: 2026-04-23T16:43:11.935Z - Expires at: 2026-04-30T16:43:11.935Z - Recommended action: Download for OpenClaw ## Links - [Detail page](https://openagent3.xyz/skills/marketing-mode) - [Send to Agent page](https://openagent3.xyz/skills/marketing-mode/agent) - [JSON manifest](https://openagent3.xyz/skills/marketing-mode/agent.json) - [Markdown brief](https://openagent3.xyz/skills/marketing-mode/agent.md) - [Download page](https://openagent3.xyz/downloads/marketing-mode)