# Send Marketing to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "marketing",
    "name": "Marketing",
    "source": "tencent",
    "type": "skill",
    "category": "开发工具",
    "sourceUrl": "https://clawhub.ai/oyi77/marketing",
    "canonicalUrl": "https://clawhub.ai/oyi77/marketing",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/marketing",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=marketing",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "SKILL.md",
      "scripts/analytics-report.sh",
      "scripts/content-calendar.sh"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-30T16:55:25.780Z",
      "expiresAt": "2026-05-07T16:55:25.780Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=network",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=network",
        "contentDisposition": "attachment; filename=\"network-1.0.0.zip\"",
        "redirectLocation": null,
        "bodySnippet": null
      },
      "scope": "source",
      "summary": "Source download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/marketing"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/marketing",
    "downloadUrl": "https://openagent3.xyz/downloads/marketing",
    "agentUrl": "https://openagent3.xyz/skills/marketing/agent",
    "manifestUrl": "https://openagent3.xyz/skills/marketing/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/marketing/agent.md"
  }
}
```
## Documentation

### Marketing Skill 📢

Turn your AI agent into a strategic marketing partner.

Handle social media, content scheduling, analytics, and campaign management across platforms — without constant manual input.

### What This Skill Does

✅ Content Creation — Generate posts, threads, newsletters, and visual content descriptions
✅ Multi-Platform Management — Twitter/X, LinkedIn, Instagram, Facebook, newsletters
✅ Scheduling & Automation — Plan content calendars, schedule posts, maintain consistency
✅ Analytics Tracking — Monitor engagement, track KPIs, identify trends
✅ Campaign Management — Plan campaigns, track performance, A/B testing insights
✅ Brand Voice Consistency — Maintain tone and style across all content

### Quick Start

Configure your marketing preferences in TOOLS.md:

### Marketing
- Brand voice: [Professional/Casual/Witty/etc.]
- Primary platforms: [Twitter, LinkedIn, etc.]
- Posting frequency: [Daily/3x week/etc.]
- Target audience: [Description]

Set up your content calendar:

./scripts/content-calendar.sh init

Start creating content!

### The AIDA Model for Posts

StagePurposeExample HookAttentionStop the scroll"Most marketers waste 80% of their budget on this..."InterestBuild curiosity"Here's what the top 1% do differently..."DesireCreate want"Imagine doubling your engagement in 30 days..."ActionDrive behavior"Try this today: [actionable tip]"

### Platform-Specific Best Practices

Twitter/X:

Optimal length: 100-280 characters
Use threads for long-form (5-15 tweets)
Hook in first line — no fluff
1-2 hashtags max
Best times: 9am, 12pm, 5pm local

LinkedIn:

Professional but personable tone
Open with a bold statement or question
Use line breaks for readability
1300-2000 characters performs best
Include relevant hashtags (3-5)

Instagram:

Visual-first thinking
Captions: tell a story
Hashtag strategy: 20-30 in first comment
Call-to-action in every post
Carousel posts get highest engagement

Newsletter:

Subject lines: 40-60 characters
Preview text matters (first 90 chars)
One clear CTA per email
Personal stories increase open rates
Send consistently (same day/time)

### Monthly Planning Template

# [Month] Content Calendar

## Themes
- Week 1: [Theme]
- Week 2: [Theme]
- Week 3: [Theme]
- Week 4: [Theme]

## Key Dates
- [Date]: [Event/Holiday]

## Content Mix (per week)
- Educational: 3
- Promotional: 1
- Engagement: 2
- User-generated/Curated: 1

## Platform Schedule
| Day | Twitter | LinkedIn | Instagram | Newsletter |
|-----|---------|----------|-----------|------------|
| Mon | Thread  | Article  | Carousel  | -          |
| Tue | Tips    | -        | Story     | -          |
| Wed | Poll    | Post     | Reel      | Send       |
| Thu | Thread  | -        | Story     | -          |
| Fri | Fun     | Post     | Post      | -          |

### Content Batching Workflow

Ideation Day (Monthly) — Brainstorm 30+ content ideas
Creation Day (Weekly) — Write next week's content in one session
Scheduling Day (Weekly) — Load content into scheduler
Engagement Day (Daily) — Respond to comments, engage with community

### Key Metrics to Track

MetricWhat It Tells YouTarget GrowthImpressionsReach+10% monthlyEngagement RateContent quality>3% (Twitter), >5% (LinkedIn)Click-through RateCTA effectiveness>2%Follower GrowthAudience building+5% monthlyConversion RateBusiness impactVaries by goal

### Weekly Analytics Template

# Week of [Date] - Analytics Report

## Summary
- Total impressions: [X]
- Total engagement: [X]
- New followers: [X]
- Top performing post: [Link]

## Platform Breakdown

### Twitter
- Impressions: [X]
- Engagement rate: [X]%
- Best day: [Day]
- Top tweet: [Content]

### LinkedIn
- Impressions: [X]
- Engagement rate: [X]%
- Comments: [X]
- Top post: [Content]

## Insights
- What worked: [Analysis]
- What didn't: [Analysis]
- Next week focus: [Adjustment]

### Campaign Planning Template

# Campaign: [Name]

## Overview
- **Goal:** [Specific, measurable goal]
- **Timeline:** [Start] - [End]
- **Budget:** [Amount if applicable]
- **Success Metrics:** [KPIs]

## Target Audience
- Demographics: [Age, location, etc.]
- Pain points: [Problems we solve]
- Platforms: [Where they hang out]

## Content Assets
- [ ] Main announcement post
- [ ] Supporting content (X posts)
- [ ] Visuals/graphics
- [ ] Landing page copy
- [ ] Email sequence

## Schedule
| Date | Platform | Content | CTA |
|------|----------|---------|-----|
| [Date] | Twitter | [Content] | [Action] |

## Results (fill after)
- Reach: [X]
- Engagement: [X]
- Conversions: [X]
- ROI: [X]
- Learnings: [What we learned]

### For Twitter Threads

Create a Twitter thread on [TOPIC]:
- Hook that stops scrolling
- 5-10 tweets of value
- Each tweet stands alone but builds on previous
- End with CTA and recap
- Conversational but authoritative tone

### For LinkedIn Posts

Write a LinkedIn post about [TOPIC]:
- Opening hook (1-2 lines)
- Personal story or observation
- Key insight or lesson
- Actionable takeaway
- Engagement question
- 1200-1500 characters

### For Newsletter

Draft newsletter on [TOPIC]:
- Compelling subject line (3 options)
- Personal opening
- Main value content
- One clear CTA
- PS line for bonus engagement

### Daily Marketing Routine

## Morning (30 min)
- [ ] Check overnight engagement
- [ ] Respond to comments/DMs
- [ ] Share 2-3 relevant posts from others
- [ ] Check trending topics for opportunities

## Afternoon (15 min)
- [ ] Post scheduled content (if not automated)
- [ ] Engage with 5 accounts in your niche
- [ ] Check analytics for unusual activity

## Weekly (1 hour)
- [ ] Review analytics dashboard
- [ ] Plan next week's content
- [ ] Batch create content
- [ ] Update content calendar

### Content Repurposing Matrix

OriginalTwitterLinkedInInstagramNewsletterBlog PostThreadSummary postCarouselHighlightPodcastQuote tweetsKey insightAudio clipEpisode notesVideoClip + threadEmbedReelBehind scenesThread-Expanded postStory seriesCompilation

### Voice Definition Template

# Brand Voice

## We Are
- [Trait 1]: [Example]
- [Trait 2]: [Example]
- [Trait 3]: [Example]

## We Are Not
- [Anti-trait 1]: [Why to avoid]
- [Anti-trait 2]: [Why to avoid]

## Tone Spectrum
Formal ----[X]---- Casual
Serious ----[X]---- Playful
Reserved ----[X]---- Enthusiastic

## Sample Phrases
- Instead of "Click here" → "Dive in"
- Instead of "Buy now" → "Start your journey"
- Instead of "We're the best" → "Here's what we learned"

## Emoji Usage
- Frequency: [Sparingly/Moderate/Freely]
- Favorites: [List emojis that fit brand]
- Never use: [Emojis to avoid]

### content-calendar.sh

Manage your content calendar from the command line.

# Initialize calendar
./scripts/content-calendar.sh init

# Add content
./scripts/content-calendar.sh add "2024-01-15" "twitter" "Thread on productivity"

# View week
./scripts/content-calendar.sh week

# View month
./scripts/content-calendar.sh month

### analytics-report.sh

Generate weekly analytics summaries.

# Generate this week's report
./scripts/analytics-report.sh weekly

# Compare to last week
./scripts/analytics-report.sh compare

### With Other Skills

SkillIntegrationData AnalystDeeper analytics, trend visualizationSalesAlign campaigns with sales pipelineBusiness DevelopmentContent for partnerships

### Common Workflows

Content from Meetings:
When you have a meeting transcript, extract quotable insights for social content.

Analytics to Strategy:
Use data-analyst skill to visualize marketing performance and identify optimization opportunities.

### Best Practices

Consistency > Perfection — Regular posting beats occasional perfection
80/20 Content Rule — 80% value, 20% promotion
Engage, Don't Broadcast — Social is a conversation
Test Everything — A/B test hooks, CTAs, posting times
Batch Create — Write a week's content in one focused session
Repurpose Ruthlessly — One idea, multiple formats
Track What Matters — Pick 3-5 KPIs, ignore vanity metrics
Stay Authentic — People follow people, not brands

### Troubleshooting

Low engagement?

Check posting times against audience activity
Review hooks — are they scroll-stopping?
Increase engagement with others (reciprocity works)

Inconsistent posting?

Batch create content weekly
Use scheduling tools
Create content bank for backup

Off-brand content?

Review brand voice guidelines
Create swipe file of good examples
Check content before posting

### License

License: MIT — use freely, modify, distribute.

"Marketing is no longer about the stuff you make, but about the stories you tell." — Seth Godin
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: oyi77
- Version: 1.0.0
## Source health
- Status: healthy
- Source download looks usable.
- Yavira can redirect you to the upstream package for this source.
- Health scope: source
- Reason: direct_download_ok
- Checked at: 2026-04-30T16:55:25.780Z
- Expires at: 2026-05-07T16:55:25.780Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/marketing)
- [Send to Agent page](https://openagent3.xyz/skills/marketing/agent)
- [JSON manifest](https://openagent3.xyz/skills/marketing/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/marketing/agent.md)
- [Download page](https://openagent3.xyz/downloads/marketing)