# Send Microsoft Ads MCP to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "microsoft-ads-mcp",
    "name": "Microsoft Ads MCP",
    "source": "tencent",
    "type": "skill",
    "category": "开发工具",
    "sourceUrl": "https://clawhub.ai/Duartemartins/microsoft-ads-mcp",
    "canonicalUrl": "https://clawhub.ai/Duartemartins/microsoft-ads-mcp",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/microsoft-ads-mcp",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=microsoft-ads-mcp",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "SKILL.md"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "slug": "microsoft-ads-mcp",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-05-05T14:47:34.436Z",
      "expiresAt": "2026-05-12T14:47:34.436Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=microsoft-ads-mcp",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=microsoft-ads-mcp",
        "contentDisposition": "attachment; filename=\"microsoft-ads-mcp-1.0.0.zip\"",
        "redirectLocation": null,
        "bodySnippet": null,
        "slug": "microsoft-ads-mcp"
      },
      "scope": "item",
      "summary": "Item download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this item.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/microsoft-ads-mcp"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/microsoft-ads-mcp",
    "downloadUrl": "https://openagent3.xyz/downloads/microsoft-ads-mcp",
    "agentUrl": "https://openagent3.xyz/skills/microsoft-ads-mcp/agent",
    "manifestUrl": "https://openagent3.xyz/skills/microsoft-ads-mcp/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/microsoft-ads-mcp/agent.md"
  }
}
```
## Documentation

### Microsoft Ads MCP Server

Create and manage Microsoft Advertising campaigns programmatically. This MCP server enables full campaign management for Bing and DuckDuckGo search ads.

### Why Microsoft Advertising?

DuckDuckGo Integration - Microsoft Advertising powers DDG search ads, reaching privacy-conscious users
Lower CPCs - Often 30-50% cheaper than Google Ads
Bing + Yahoo + AOL - Access to the full Microsoft Search Network
Import from Google - Easy migration of existing campaigns

### 1. Install the MCP server

git clone https://github.com/Duartemartins/microsoft-ads-mcp-server.git
cd microsoft-ads-mcp-server
pip install -r requirements.txt

### 2. Get credentials

Microsoft Ads Account: Sign up at ads.microsoft.com
Developer Token: Apply at developers.ads.microsoft.com
Azure AD App: Create at portal.azure.com with redirect URI https://login.microsoftonline.com/common/oauth2/nativeclient

### 3. Configure mcporter

Add to ~/.mcporter/mcporter.json:

{
  "mcpServers": {
    "microsoft-ads": {
      "command": "python3",
      "args": ["/path/to/microsoft-ads-mcp-server/server.py"],
      "type": "stdio",
      "env": {
        "MICROSOFT_ADS_DEVELOPER_TOKEN": "your_token",
        "MICROSOFT_ADS_CLIENT_ID": "your_azure_app_client_id"
      }
    }
  }
}

### 4. Authenticate

mcporter call microsoft-ads.get_auth_url
# Open URL in browser, sign in, copy redirect URL
mcporter call microsoft-ads.complete_auth '{"redirect_url": "https://login.microsoftonline.com/common/oauth2/nativeclient?code=..."}'

### Account Management

mcporter call microsoft-ads.search_accounts

### Campaign Operations

# List campaigns
mcporter call microsoft-ads.get_campaigns

# Create campaign (starts paused for safety)
mcporter call microsoft-ads.create_campaign '{"name": "My Campaign", "daily_budget": 20}'

# Activate or pause
mcporter call microsoft-ads.update_campaign_status '{"campaign_id": 123456, "status": "Active"}'

### Ad Groups

# List ad groups
mcporter call microsoft-ads.get_ad_groups '{"campaign_id": 123456}'

# Create ad group
mcporter call microsoft-ads.create_ad_group '{"campaign_id": 123456, "name": "Product Keywords", "cpc_bid": 1.50}'

### Keywords

# List keywords
mcporter call microsoft-ads.get_keywords '{"ad_group_id": 789012}'

# Add keywords (Broad, Phrase, or Exact match)
mcporter call microsoft-ads.add_keywords '{"ad_group_id": 789012, "keywords": "buy widgets, widget store", "match_type": "Phrase", "default_bid": 1.25}'

### Ads

# List ads
mcporter call microsoft-ads.get_ads '{"ad_group_id": 789012}'

# Create Responsive Search Ad
mcporter call microsoft-ads.create_responsive_search_ad '{
  "ad_group_id": 789012,
  "final_url": "https://example.com/widgets",
  "headlines": "Buy Widgets Online|Best Widget Store|Free Shipping",
  "descriptions": "Shop our selection. Free shipping over $50.|Quality widgets at great prices."
}'

### Reporting

# Submit report request
mcporter call microsoft-ads.submit_campaign_performance_report '{"date_range": "LastWeek"}'
mcporter call microsoft-ads.submit_keyword_performance_report '{"date_range": "LastMonth"}'
mcporter call microsoft-ads.submit_search_query_report '{"date_range": "LastWeek"}'
mcporter call microsoft-ads.submit_geographic_report '{"date_range": "LastMonth"}'

# Check status and get download URL
mcporter call microsoft-ads.poll_report_status

### Other

mcporter call microsoft-ads.get_budgets
mcporter call microsoft-ads.get_labels

### Complete Workflow Example

# 1. Check account
mcporter call microsoft-ads.search_accounts

# 2. Create campaign
mcporter call microsoft-ads.create_campaign '{"name": "PopaDex - DDG Search", "daily_budget": 15}'
# Returns: Campaign ID 123456

# 3. Create ad group
mcporter call microsoft-ads.create_ad_group '{"campaign_id": 123456, "name": "Privacy Keywords", "cpc_bid": 0.75}'
# Returns: Ad Group ID 789012

# 4. Add keywords
mcporter call microsoft-ads.add_keywords '{
  "ad_group_id": 789012,
  "keywords": "privacy search engine, private browsing, anonymous search",
  "match_type": "Phrase",
  "default_bid": 0.60
}'

# 5. Create ad
mcporter call microsoft-ads.create_responsive_search_ad '{
  "ad_group_id": 789012,
  "final_url": "https://popadex.com",
  "headlines": "PopaDex Private Search|Search Without Tracking|Privacy-First Search Engine",
  "descriptions": "Search the web without being tracked. No ads, no profiling.|Your searches stay private. Try PopaDex today."
}'

# 6. Activate campaign
mcporter call microsoft-ads.update_campaign_status '{"campaign_id": 123456, "status": "Active"}'

# 7. Check performance after a few days
mcporter call microsoft-ads.submit_campaign_performance_report '{"date_range": "LastWeek"}'
mcporter call microsoft-ads.poll_report_status

### Match Types

TypeSyntaxTriggersBroadkeywordRelated searches, synonymsPhrase"keyword"Contains phrase in orderExact[keyword]Exact match only

### Report Columns

Campaign Reports: CampaignName, Impressions, Clicks, Ctr, AverageCpc, Spend, Conversions, Revenue

Keyword Reports: Keyword, AdGroupName, CampaignName, Impressions, Clicks, Ctr, AverageCpc, Spend, Conversions, QualityScore

Search Query Reports: SearchQuery, Keyword, CampaignName, Impressions, Clicks, Spend, Conversions

Geographic Reports: Country, State, City, CampaignName, Impressions, Clicks, Spend, Conversions

### Tips

Start paused - Campaigns are created paused by default. Review before activating.
Use Phrase match - Good balance between reach and relevance for most keywords.
Multiple headlines - RSAs need 3-15 headlines (30 chars each) and 2-4 descriptions (90 chars each).
Check search queries - Review actual search terms to find negative keywords.
Geographic targeting - Use geo reports to optimize by location.

### Credits

MCP Server: github.com/Duartemartins/microsoft-ads-mcp-server

Built with FastMCP and the Bing Ads Python SDK
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: Duartemartins
- Version: 1.0.0
## Source health
- Status: healthy
- Item download looks usable.
- Yavira can redirect you to the upstream package for this item.
- Health scope: item
- Reason: direct_download_ok
- Checked at: 2026-05-05T14:47:34.436Z
- Expires at: 2026-05-12T14:47:34.436Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/microsoft-ads-mcp)
- [Send to Agent page](https://openagent3.xyz/skills/microsoft-ads-mcp/agent)
- [JSON manifest](https://openagent3.xyz/skills/microsoft-ads-mcp/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/microsoft-ads-mcp/agent.md)
- [Download page](https://openagent3.xyz/downloads/microsoft-ads-mcp)