{ "schemaVersion": "1.0", "item": { "slug": "outreach-and-prospecting", "name": "Outreach And Prospecting", "source": "tencent", "type": "skill", "category": "效率提升", "sourceUrl": "https://clawhub.ai/JK-0001/outreach-and-prospecting", "canonicalUrl": "https://clawhub.ai/JK-0001/outreach-and-prospecting", "targetPlatform": "OpenClaw" }, "install": { "downloadMode": "redirect", "downloadUrl": "/downloads/outreach-and-prospecting", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=outreach-and-prospecting", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "installMethod": "Manual import", "extraction": "Extract archive", "prerequisites": [ "OpenClaw" ], "packageFormat": "ZIP package", "includedAssets": [ "SKILL.md" ], "primaryDoc": "SKILL.md", "quickSetup": [ "Download the package from Yavira.", "Extract the archive and review SKILL.md first.", "Import or place the package into your OpenClaw setup." ], "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "sourceHealth": { "source": "tencent", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-30T16:55:25.780Z", "expiresAt": "2026-05-07T16:55:25.780Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=network", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=network", "contentDisposition": "attachment; filename=\"network-1.0.0.zip\"", "redirectLocation": null, "bodySnippet": null }, "scope": "source", "summary": "Source download looks usable.", "detail": "Yavira can redirect you to the upstream package for this source.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/outreach-and-prospecting" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] }, "downloadPageUrl": "https://openagent3.xyz/downloads/outreach-and-prospecting", "agentPageUrl": "https://openagent3.xyz/skills/outreach-and-prospecting/agent", "manifestUrl": "https://openagent3.xyz/skills/outreach-and-prospecting/agent.json", "briefUrl": "https://openagent3.xyz/skills/outreach-and-prospecting/agent.md" }, "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "documentation": { "source": "clawhub", "primaryDoc": "SKILL.md", "sections": [ { "title": "Overview", "body": "Outbound outreach is one of the most powerful but most abused channels. Done well, it surfaces high-value opportunities that inbound alone will never find. Done poorly, it damages your reputation. This playbook gives you a repeatable system: who to target, how to find them, what to say, and how to follow up — all tuned for a solopreneur doing this alongside everything else." }, { "title": "Step 1: Define Your Ideal Customer Profile (ICP)", "body": "Before reaching out to anyone, know exactly who you're looking for. A vague ICP = wasted outreach on the wrong people.\n\nICP template:\n\nCOMPANY / PERSON PROFILE:\n Industry: [specific — not \"tech\"]\n Company size: [e.g., 10-50 employees] (if B2B)\n Job title / role: [the person who feels the pain AND has budget authority]\n Location: [if relevant]\n Revenue range: [if B2B — indicates budget capacity]\n\nPAIN SIGNALS (how to know they need you):\n - [Observable behavior that indicates they have the problem]\n - [Tool they currently use that you can improve upon]\n - [Content they publish or engage with that reveals the pain]\n - [Life event or business event that triggers the need]\n\nDISQUALIFIERS (do not reach out if):\n - [Signal that means they're not a good fit — saves time]\n - [Signal that means they can't afford you]\n - [Signal that means they already have a perfect solution]" }, { "title": "Step 2: Find and Qualify Leads", "body": "Lead sources (ranked by quality for solopreneurs):\n\nWarm introductions — Someone you know introduces you to someone who needs you. Highest conversion. Ask your network regularly: \"Do you know anyone dealing with [specific problem]?\"\nLinkedIn Sales Navigator or free search — Filter by job title, industry, company size. Check their profile for pain signals.\nJob postings — Companies hiring for roles related to your problem space often have the pain you solve. The job posting itself is your conversation starter.\nContent engagement — People who comment on or share content about your problem. They're signaling the pain publicly.\nTool review sites — People leaving negative reviews on competitor tools are actively frustrated and open to alternatives.\nReddit / forum posts — People asking questions related to your problem. If the thread is old, they may have solved it — if recent, they haven't.\nNewly funded companies — Crunchbase alerts for funding in your industry. Funded companies have budget and growth pressure.\nNewly registered domains / new companies — Tools like Instantly or Apollo can surface these. New businesses need everything.\n\nQualification checklist — only outreach leads that pass ALL of these:\n\nThey have the specific pain you solve (evidence, not assumption)\n They have budget (company size, funding, or individual income indicates ability to pay)\n They are reachable (you can find a way to contact them)\n They are the right person (decision-maker or influencer, not someone with no authority)" }, { "title": "Step 3: Write Cold Emails That Get Replies", "body": "Most cold emails fail because they're about the sender. Flip it: make every sentence about the recipient.\n\nThe anatomy of a cold email that works:\n\nSUBJECT LINE: Specific, curious, not salesy. \n Avoid: \"Quick question\", \"Synergy opportunity\", \"Intro\"\n Good: \"[Specific observation about them]\", \"Saw your [thing] — thought of something\"\n\nLINE 1 (the hook): \n Show you did research. Reference something specific about THEM.\n \"I noticed you just hired 3 new sales reps at [Company].\"\n \"Your blog post on [topic] mentioned [specific challenge].\"\n This proves you're not mass-blasting.\n\nLINES 2-3 (the bridge):\n Connect their specific situation to a problem you solve.\n \"That usually means [specific pain that comes with their situation].\"\n One sentence. Don't over-explain.\n\nLINE 4 (the value):\n State what you do in terms of THEIR outcome. Not your features.\n \"I help [company type] [achieve specific result] in [timeframe].\"\n One sentence.\n\nLINE 5 (the ask):\n Make it tiny. Low commitment. Easy to say yes to.\n NOT: \"Can we hop on a 30-min call this week?\"\n YES: \"Would it be worth a quick 10-min chat if this is relevant?\"\n YES: \"Want me to send over a quick example of how I did this for [similar company]?\"\n\nSIGN-OFF:\n First name only. No title. No company logo. Keep it human.\n\nSubject line formulas that work:\n\n[Specific observation about their business]\n[Their competitor] is doing [X] — are you?\nQuestion about [specific thing on their site/profile]\n[Mutual connection] suggested I reach out\n\nLength rule: Under 100 words in the body. If you can't make your case in 5 sentences, you haven't distilled it enough." }, { "title": "Step 4: LinkedIn Outreach (Same Principles, Different Format)", "body": "LinkedIn messages get higher open rates than email but have stricter formatting constraints.\n\nConnection request message (if not already connected):\n\n1-2 sentences max. Specific. Not \"I'd love to connect.\"\n\"Saw your comment on [post] about [topic] — had a relevant thought. Mind connecting?\"\n\nAfter connection is accepted — the message:\n\nSame structure as cold email but even shorter (3-4 sentences max).\nReference WHY you connected (the specific thing that triggered it).\nEnd with a low-commitment ask.\n\nLinkedIn outreach mistakes:\n\nSending a pitch immediately after connection. Wait. Send a value-first message first (share something useful, no ask).\nWriting long paragraphs. LinkedIn messages get skimmed. Short wins.\nUsing templates so obviously that they feel automated. Personalization is the entire point." }, { "title": "Step 5: Build a Multi-Touch Sequence", "body": "One message rarely converts. Build a sequence of 3-5 touchpoints across different channels over 2-3 weeks.\n\nExample sequence:\n\nDay 1: LinkedIn connection request (with personalized note)\nDay 3: LinkedIn message (value-first, no ask)\nDay 5: Cold email (the main pitch — references the LinkedIn interaction)\nDay 10: LinkedIn comment on one of their posts (genuine, helpful comment)\nDay 14: Follow-up email (\"Just wanted to bump this — still relevant?\")\nDay 21: Final email (\"Last note from me — if the timing isn't right, \n totally understand. Happy to reconnect later.\")\n\nRules:\n\nNever more than one touchpoint per channel per week.\nEach touchpoint adds something new — a different angle, a new piece of value, a different case study. Don't just repeat the same message.\nThe final touchpoint gives them a clean exit. No guilt, no pressure. This protects your reputation." }, { "title": "Step 6: Track and Manage Your Pipeline", "body": "Outreach without tracking is guesswork. Use a simple system (spreadsheet or CRM):\n\nCOLUMNS:\n Lead Name | Company | Source | Date First Contacted | \n Last Touchpoint | Stage | Notes | Next Action | Next Action Date\n \nSTAGES:\n Identified → Contacted → Replied → In Conversation → Proposal Sent → \n Closed Won → Closed Lost → Not Now (re-nurture later)\n\nPipeline hygiene rules:\n\nReview your pipeline weekly (10 min). Move leads between stages. Delete dead ones (no response after full sequence = done).\n\"Not Now\" is not \"No forever.\" Flag these for re-contact in 3-6 months. Timing matters — a lead that said no in January might say yes in June.\nTrack your conversion rates at each stage. If \"Contacted → Replied\" is very low, your messaging needs work. If \"In Conversation → Proposal Sent\" is low, your discovery process needs work." }, { "title": "Step 7: Outreach Volume and Time Management", "body": "As a solopreneur, you can't prospect full-time. Time-box it.\n\nRecommended cadence:\n\nDaily (20 min): Research and qualify 3-5 new leads. Add to pipeline.\nDaily (15 min): Send or follow up on 3-5 touchpoints.\nWeekly (30 min): Pipeline review. Update stages. Plan next week's outreach.\n\nVolume targets:\n\n3-5 new leads entering the pipeline per day\n15-25 active leads in your pipeline at any time\n1-3 discovery calls per week (depending on your capacity)\n\nIf outreach is taking more than 45 min/day, you're spending too much time on research. Use better tools or tighter ICP criteria to reduce the search time." }, { "title": "Outreach Mistakes to Avoid", "body": "Blasting the same template to 500 people. Personalization is not optional — it is the entire strategy.\nGiving up after one message. Most replies come on touchpoints 3-5, not 1.\nPitching immediately. Lead with value or curiosity. Earn the right to pitch.\nIgnoring \"not now\" responses. These are warm leads for the future. nurture them.\nNot following up on replies fast enough. If someone replies, respond within the same day. Speed signals professionalism and interest." } ], "body": "Outreach and Prospecting\nOverview\n\nOutbound outreach is one of the most powerful but most abused channels. Done well, it surfaces high-value opportunities that inbound alone will never find. Done poorly, it damages your reputation. This playbook gives you a repeatable system: who to target, how to find them, what to say, and how to follow up — all tuned for a solopreneur doing this alongside everything else.\n\nStep 1: Define Your Ideal Customer Profile (ICP)\n\nBefore reaching out to anyone, know exactly who you're looking for. A vague ICP = wasted outreach on the wrong people.\n\nICP template:\n\nCOMPANY / PERSON PROFILE:\n Industry: [specific — not \"tech\"]\n Company size: [e.g., 10-50 employees] (if B2B)\n Job title / role: [the person who feels the pain AND has budget authority]\n Location: [if relevant]\n Revenue range: [if B2B — indicates budget capacity]\n\nPAIN SIGNALS (how to know they need you):\n - [Observable behavior that indicates they have the problem]\n - [Tool they currently use that you can improve upon]\n - [Content they publish or engage with that reveals the pain]\n - [Life event or business event that triggers the need]\n\nDISQUALIFIERS (do not reach out if):\n - [Signal that means they're not a good fit — saves time]\n - [Signal that means they can't afford you]\n - [Signal that means they already have a perfect solution]\n\nStep 2: Find and Qualify Leads\n\nLead sources (ranked by quality for solopreneurs):\n\nWarm introductions — Someone you know introduces you to someone who needs you. Highest conversion. Ask your network regularly: \"Do you know anyone dealing with [specific problem]?\"\nLinkedIn Sales Navigator or free search — Filter by job title, industry, company size. Check their profile for pain signals.\nJob postings — Companies hiring for roles related to your problem space often have the pain you solve. The job posting itself is your conversation starter.\nContent engagement — People who comment on or share content about your problem. They're signaling the pain publicly.\nTool review sites — People leaving negative reviews on competitor tools are actively frustrated and open to alternatives.\nReddit / forum posts — People asking questions related to your problem. If the thread is old, they may have solved it — if recent, they haven't.\nNewly funded companies — Crunchbase alerts for funding in your industry. Funded companies have budget and growth pressure.\nNewly registered domains / new companies — Tools like Instantly or Apollo can surface these. New businesses need everything.\n\nQualification checklist — only outreach leads that pass ALL of these:\n\n They have the specific pain you solve (evidence, not assumption)\n They have budget (company size, funding, or individual income indicates ability to pay)\n They are reachable (you can find a way to contact them)\n They are the right person (decision-maker or influencer, not someone with no authority)\nStep 3: Write Cold Emails That Get Replies\n\nMost cold emails fail because they're about the sender. Flip it: make every sentence about the recipient.\n\nThe anatomy of a cold email that works:\n\nSUBJECT LINE: Specific, curious, not salesy. \n Avoid: \"Quick question\", \"Synergy opportunity\", \"Intro\"\n Good: \"[Specific observation about them]\", \"Saw your [thing] — thought of something\"\n\nLINE 1 (the hook): \n Show you did research. Reference something specific about THEM.\n \"I noticed you just hired 3 new sales reps at [Company].\"\n \"Your blog post on [topic] mentioned [specific challenge].\"\n This proves you're not mass-blasting.\n\nLINES 2-3 (the bridge):\n Connect their specific situation to a problem you solve.\n \"That usually means [specific pain that comes with their situation].\"\n One sentence. Don't over-explain.\n\nLINE 4 (the value):\n State what you do in terms of THEIR outcome. Not your features.\n \"I help [company type] [achieve specific result] in [timeframe].\"\n One sentence.\n\nLINE 5 (the ask):\n Make it tiny. Low commitment. Easy to say yes to.\n NOT: \"Can we hop on a 30-min call this week?\"\n YES: \"Would it be worth a quick 10-min chat if this is relevant?\"\n YES: \"Want me to send over a quick example of how I did this for [similar company]?\"\n\nSIGN-OFF:\n First name only. No title. No company logo. Keep it human.\n\n\nSubject line formulas that work:\n\n[Specific observation about their business]\n[Their competitor] is doing [X] — are you?\nQuestion about [specific thing on their site/profile]\n[Mutual connection] suggested I reach out\n\nLength rule: Under 100 words in the body. If you can't make your case in 5 sentences, you haven't distilled it enough.\n\nStep 4: LinkedIn Outreach (Same Principles, Different Format)\n\nLinkedIn messages get higher open rates than email but have stricter formatting constraints.\n\nConnection request message (if not already connected):\n\n1-2 sentences max. Specific. Not \"I'd love to connect.\"\n\"Saw your comment on [post] about [topic] — had a relevant thought. Mind connecting?\"\n\nAfter connection is accepted — the message:\n\nSame structure as cold email but even shorter (3-4 sentences max).\nReference WHY you connected (the specific thing that triggered it).\nEnd with a low-commitment ask.\n\nLinkedIn outreach mistakes:\n\nSending a pitch immediately after connection. Wait. Send a value-first message first (share something useful, no ask).\nWriting long paragraphs. LinkedIn messages get skimmed. Short wins.\nUsing templates so obviously that they feel automated. Personalization is the entire point.\nStep 5: Build a Multi-Touch Sequence\n\nOne message rarely converts. Build a sequence of 3-5 touchpoints across different channels over 2-3 weeks.\n\nExample sequence:\n\nDay 1: LinkedIn connection request (with personalized note)\nDay 3: LinkedIn message (value-first, no ask)\nDay 5: Cold email (the main pitch — references the LinkedIn interaction)\nDay 10: LinkedIn comment on one of their posts (genuine, helpful comment)\nDay 14: Follow-up email (\"Just wanted to bump this — still relevant?\")\nDay 21: Final email (\"Last note from me — if the timing isn't right, \n totally understand. Happy to reconnect later.\")\n\n\nRules:\n\nNever more than one touchpoint per channel per week.\nEach touchpoint adds something new — a different angle, a new piece of value, a different case study. Don't just repeat the same message.\nThe final touchpoint gives them a clean exit. No guilt, no pressure. This protects your reputation.\nStep 6: Track and Manage Your Pipeline\n\nOutreach without tracking is guesswork. Use a simple system (spreadsheet or CRM):\n\nCOLUMNS:\n Lead Name | Company | Source | Date First Contacted | \n Last Touchpoint | Stage | Notes | Next Action | Next Action Date\n \nSTAGES:\n Identified → Contacted → Replied → In Conversation → Proposal Sent → \n Closed Won → Closed Lost → Not Now (re-nurture later)\n\n\nPipeline hygiene rules:\n\nReview your pipeline weekly (10 min). Move leads between stages. Delete dead ones (no response after full sequence = done).\n\"Not Now\" is not \"No forever.\" Flag these for re-contact in 3-6 months. Timing matters — a lead that said no in January might say yes in June.\nTrack your conversion rates at each stage. If \"Contacted → Replied\" is very low, your messaging needs work. If \"In Conversation → Proposal Sent\" is low, your discovery process needs work.\nStep 7: Outreach Volume and Time Management\n\nAs a solopreneur, you can't prospect full-time. Time-box it.\n\nRecommended cadence:\n\nDaily (20 min): Research and qualify 3-5 new leads. Add to pipeline.\nDaily (15 min): Send or follow up on 3-5 touchpoints.\nWeekly (30 min): Pipeline review. Update stages. Plan next week's outreach.\n\nVolume targets:\n\n3-5 new leads entering the pipeline per day\n15-25 active leads in your pipeline at any time\n1-3 discovery calls per week (depending on your capacity)\n\nIf outreach is taking more than 45 min/day, you're spending too much time on research. Use better tools or tighter ICP criteria to reduce the search time.\n\nOutreach Mistakes to Avoid\nBlasting the same template to 500 people. Personalization is not optional — it is the entire strategy.\nGiving up after one message. Most replies come on touchpoints 3-5, not 1.\nPitching immediately. Lead with value or curiosity. Earn the right to pitch.\nIgnoring \"not now\" responses. These are warm leads for the future. nurture them.\nNot following up on replies fast enough. If someone replies, respond within the same day. Speed signals professionalism and interest." }, "trust": { "sourceLabel": "tencent", "provenanceUrl": "https://clawhub.ai/JK-0001/outreach-and-prospecting", "publisherUrl": "https://clawhub.ai/JK-0001/outreach-and-prospecting", "owner": "JK-0001", "version": "0.1.0", "license": null, "verificationStatus": "Indexed source record" }, "links": { "detailUrl": "https://openagent3.xyz/skills/outreach-and-prospecting", "downloadUrl": "https://openagent3.xyz/downloads/outreach-and-prospecting", "agentUrl": "https://openagent3.xyz/skills/outreach-and-prospecting/agent", "manifestUrl": "https://openagent3.xyz/skills/outreach-and-prospecting/agent.json", "briefUrl": "https://openagent3.xyz/skills/outreach-and-prospecting/agent.md" } }