{
  "schemaVersion": "1.0",
  "item": {
    "slug": "press-release-writing",
    "name": "Press Release Writing",
    "source": "tencent",
    "type": "skill",
    "category": "内容创作",
    "sourceUrl": "https://clawhub.ai/okaris/press-release-writing",
    "canonicalUrl": "https://clawhub.ai/okaris/press-release-writing",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadMode": "redirect",
    "downloadUrl": "/downloads/press-release-writing",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=press-release-writing",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "installMethod": "Manual import",
    "extraction": "Extract archive",
    "prerequisites": [
      "OpenClaw"
    ],
    "packageFormat": "ZIP package",
    "includedAssets": [
      "SKILL.md"
    ],
    "primaryDoc": "SKILL.md",
    "quickSetup": [
      "Download the package from Yavira.",
      "Extract the archive and review SKILL.md first.",
      "Import or place the package into your OpenClaw setup."
    ],
    "agentAssist": {
      "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
      "steps": [
        "Download the package from Yavira.",
        "Extract it into a folder your agent can access.",
        "Paste one of the prompts below and point your agent at the extracted folder."
      ],
      "prompts": [
        {
          "label": "New install",
          "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
        },
        {
          "label": "Upgrade existing",
          "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
        }
      ]
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      "source": "tencent",
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      "checkedAt": "2026-04-23T16:43:11.935Z",
      "expiresAt": "2026-04-30T16:43:11.935Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
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        "redirectLocation": null,
        "bodySnippet": null
      },
      "scope": "source",
      "summary": "Source download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/press-release-writing"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    },
    "downloadPageUrl": "https://openagent3.xyz/downloads/press-release-writing",
    "agentPageUrl": "https://openagent3.xyz/skills/press-release-writing/agent",
    "manifestUrl": "https://openagent3.xyz/skills/press-release-writing/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/press-release-writing/agent.md"
  },
  "agentAssist": {
    "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
    "steps": [
      "Download the package from Yavira.",
      "Extract it into a folder your agent can access.",
      "Paste one of the prompts below and point your agent at the extracted folder."
    ],
    "prompts": [
      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
      },
      {
        "label": "Upgrade existing",
        "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
      }
    ]
  },
  "documentation": {
    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "Press Release Writing",
        "body": "Write professional press releases with research and fact-checking via inference.sh CLI."
      },
      {
        "title": "Quick Start",
        "body": "curl -fsSL https://cli.inference.sh | sh && infsh login\n\n# Research for fact-checking and context\ninfsh app run tavily/search-assistant --input '{\n  \"query\": \"SaaS funding rounds Q1 2024 average series A size\"\n}'\n\nInstall note: The install script only detects your OS/architecture, downloads the matching binary from dist.inference.sh, and verifies its SHA-256 checksum. No elevated permissions or background processes. Manual install & verification available."
      },
      {
        "title": "Structure",
        "body": "HEADLINE IN TITLE CASE, PRESENT TENSE, NO PERIOD\nOptional Subheadline With More Detail\n\nCITY, STATE (Month Day, Year) — Lead paragraph with WHO, WHAT, WHEN,\nWHERE, and WHY in the first 25 words.\n\nSecond paragraph expands on the lead with supporting details, context,\nand significance.\n\n\"Executive quote providing perspective on the announcement,\" said\n[Full Name], [Title] at [Company]. \"Second sentence of quote adding\ndepth or forward-looking statement.\"\n\nBody paragraphs with additional details, arranged in descending order\nof importance (inverted pyramid).\n\n\"Supporting quote from partner, customer, or analyst,\" said\n[Full Name], [Title] at [Organization].\n\nFinal paragraph with availability, pricing, or next steps.\n\nAbout [Company]\n[Company] is a [description]. Founded in [year], the company\n[brief background]. For more information, visit [website].\n\nMedia Contact:\n[Name]\n[Email]\n[Phone]"
      },
      {
        "title": "Headline",
        "body": "❌ Company X Announces Revolutionary New Product That Will Change Everything!\n❌ Press Release: Company X\n❌ Company X's Amazing Product Launch\n\n✅ Company X Launches AI-Powered Analytics Platform for Enterprise Teams\n✅ Company X Raises $25 Million Series B to Expand Global Operations\n✅ Company X Partners With Acme Corp to Accelerate Cloud Migration\n\nRules:\n\nPresent tense, active voice\nNo period at end\nNo superlatives (\"revolutionary\", \"groundbreaking\", \"best-in-class\")\nNo exclamation points\nInclude the key news element\nTitle case"
      },
      {
        "title": "Dateline",
        "body": "SAN FRANCISCO, Jan. 15, 2026 —\nNEW YORK, March 3, 2026 —\nLONDON, Dec. 10, 2026 —\n\nAP month abbreviations: Jan., Feb., Aug., Sept., Oct., Nov., Dec. (March, April, May, June, July spelled out)"
      },
      {
        "title": "Lead Paragraph",
        "body": "Answer WHO, WHAT, WHEN, WHERE, WHY in 25-35 words:\n\n❌ \"We are thrilled to announce that after months of hard work, our talented\n    team has created something truly special that we think you'll love.\"\n\n✅ \"Company X, a developer tools startup, today launched DataFlow, an\n    AI-powered analytics platform that automates reporting for enterprise\n    engineering teams.\""
      },
      {
        "title": "Quotes",
        "body": "Rules:\n\n1-2 quotes maximum (CEO/founder + partner/customer)\nNever start a quote with \"I\"\nAttribution format: \"Quote,\" said Full Name, Title at Company.\nQuotes should add perspective, not repeat facts from the body\nForward-looking quotes work well: \"We believe this will...\"\n\n❌ \"I am so excited about this launch,\" said John Smith.\n❌ \"We launched a new product today,\" said the CEO.\n\n✅ \"Enterprise teams spend an average of 15 hours per week on manual\n    reporting,\" said Sarah Chen, CEO of Company X. \"DataFlow eliminates\n    that burden entirely, letting engineers focus on building.\"\n\n✅ \"Since adopting DataFlow, our reporting cycle dropped from three days\n    to three minutes,\" said Marcus Lee, VP of Engineering at Acme Corp."
      },
      {
        "title": "Boilerplate (About Section)",
        "body": "About Company X\nCompany X is a [category] company that [what it does] for [who].\nFounded in [year] and headquartered in [city], the company serves\n[number] customers across [industries/geographies]. For more\ninformation, visit www.companyx.com.\n\nKeep to 3-4 sentences. Consistent across all press releases."
      },
      {
        "title": "Media Contact",
        "body": "Media Contact:\nJane Doe\nPR Manager, Company X\njane@companyx.com\n(555) 123-4567"
      },
      {
        "title": "The Inverted Pyramid",
        "body": "Most important information first. Each paragraph is less critical than the one before. Editors cut from the bottom.\n\n┌─────────────────────────┐\n│    MOST IMPORTANT       │  Lead: core announcement\n│    (Who, What, When,    │\n│     Where, Why)         │\n├─────────────────────────┤\n│  IMPORTANT DETAILS      │  Supporting facts, context\n│  (How, stats, quotes)   │\n├─────────────────────────┤\n│  BACKGROUND             │  Industry context, history\n│  (Context, trends)      │\n├─────────────────────────┤\n│  ADDITIONAL INFO        │  Availability, pricing\n│  (Nice to have)         │\n├─────────────────────────┤\n│  BOILERPLATE            │  About section, contact\n└─────────────────────────┘"
      },
      {
        "title": "Verify Claims",
        "body": "# Check market size claims\ninfsh app run tavily/search-assistant --input '{\n  \"query\": \"enterprise analytics market size 2024 2025 forecast\"\n}'\n\n# Verify competitor claims\ninfsh app run exa/search --input '{\n  \"query\": \"Company X competitors enterprise analytics market share\"\n}'\n\n# Get industry statistics\ninfsh app run exa/answer --input '{\n  \"question\": \"How much time do engineering teams spend on reporting weekly?\"\n}'"
      },
      {
        "title": "Add Context",
        "body": "# Industry trends for the \"why now\" angle\ninfsh app run tavily/search-assistant --input '{\n  \"query\": \"AI automation enterprise reporting trends 2024\"\n}'"
      },
      {
        "title": "Product Launch",
        "body": "Focus: What it does, who it's for, why it matters, availability\nQuote: CEO or product lead on the vision"
      },
      {
        "title": "Funding Announcement",
        "body": "Focus: Amount, round, lead investor, what funds will be used for\nQuote: CEO on growth plans + lead investor on why they invested"
      },
      {
        "title": "Partnership",
        "body": "Focus: What the partnership enables, benefits to customers\nQuote: One from each company"
      },
      {
        "title": "Milestone / Achievement",
        "body": "Focus: The metric, growth trajectory, what it means\nQuote: CEO on the journey and what's next"
      },
      {
        "title": "Executive Hire",
        "body": "Focus: Who, their background, what they'll lead\nQuote: CEO on why this hire + new exec on why they joined"
      },
      {
        "title": "Length Guidelines",
        "body": "ElementLengthHeadline10-15 wordsSubheadline (optional)15-25 wordsTotal body400-600 wordsQuotes2-3 sentences each, max 2 quotesBoilerplate3-4 sentencesTotal500-800 words\n\nOver 800 words and editors won't read it. Under 400 and it lacks substance."
      },
      {
        "title": "AP Style Quick Reference",
        "body": "RuleExampleNumbers 1-9 spelled out, 10+ as digits\"nine employees\" / \"10 employees\"Percent as one word\"15 percent\" (not 15% in body text)Titles before names capitalized\"CEO Sarah Chen\"Titles after names lowercase\"Sarah Chen, chief executive officer\"Company names: no Inc./Corp. in body\"Company X\" not \"Company X, Inc.\"Dates: month day, year\"Jan. 15, 2026\"States abbreviated in dateline\"SAN FRANCISCO, Calif.\"Serial comma: AP does NOT use it\"fast, simple and effective\""
      },
      {
        "title": "Common Mistakes",
        "body": "MistakeProblemFixSuperlatives\"Revolutionary\" = ignored by editorsState facts, let readers judgeExclamation pointsUnprofessionalNever use in press releasesStarting quotes with \"I\"Informal, weak openingStart with a fact or insightBurying the leadKey news in paragraph 3Most important info firstToo longWon't be read500-800 words maxJargonAlienates non-expert readersWrite for a general audienceNo fact-checkingCredibility riskVerify all claims and statisticsMissing contact infoJournalists can't follow upAlways include media contact"
      },
      {
        "title": "Checklist",
        "body": "Headline: present tense, active voice, no period, no superlatives\n Dateline: correct AP format (CITY, STATE, date)\n Lead: WHO, WHAT, WHEN, WHERE, WHY in first 25 words\n Inverted pyramid: most important first\n Quotes: attributed, don't start with \"I\", add perspective\n All claims and statistics fact-checked\n Boilerplate: consistent with other releases\n Media contact: name, email, phone\n 500-800 words total\n Read aloud for flow"
      },
      {
        "title": "Related Skills",
        "body": "npx skills add inference-sh/skills@web-search\nnpx skills add inference-sh/skills@prompt-engineering\n\nBrowse all apps: infsh app list"
      }
    ],
    "body": "Press Release Writing\n\nWrite professional press releases with research and fact-checking via inference.sh CLI.\n\nQuick Start\ncurl -fsSL https://cli.inference.sh | sh && infsh login\n\n# Research for fact-checking and context\ninfsh app run tavily/search-assistant --input '{\n  \"query\": \"SaaS funding rounds Q1 2024 average series A size\"\n}'\n\n\nInstall note: The install script only detects your OS/architecture, downloads the matching binary from dist.inference.sh, and verifies its SHA-256 checksum. No elevated permissions or background processes. Manual install & verification available.\n\nAP Style Format\nStructure\nHEADLINE IN TITLE CASE, PRESENT TENSE, NO PERIOD\nOptional Subheadline With More Detail\n\nCITY, STATE (Month Day, Year) — Lead paragraph with WHO, WHAT, WHEN,\nWHERE, and WHY in the first 25 words.\n\nSecond paragraph expands on the lead with supporting details, context,\nand significance.\n\n\"Executive quote providing perspective on the announcement,\" said\n[Full Name], [Title] at [Company]. \"Second sentence of quote adding\ndepth or forward-looking statement.\"\n\nBody paragraphs with additional details, arranged in descending order\nof importance (inverted pyramid).\n\n\"Supporting quote from partner, customer, or analyst,\" said\n[Full Name], [Title] at [Organization].\n\nFinal paragraph with availability, pricing, or next steps.\n\nAbout [Company]\n[Company] is a [description]. Founded in [year], the company\n[brief background]. For more information, visit [website].\n\nMedia Contact:\n[Name]\n[Email]\n[Phone]\n\nSection-by-Section Guide\nHeadline\n❌ Company X Announces Revolutionary New Product That Will Change Everything!\n❌ Press Release: Company X\n❌ Company X's Amazing Product Launch\n\n✅ Company X Launches AI-Powered Analytics Platform for Enterprise Teams\n✅ Company X Raises $25 Million Series B to Expand Global Operations\n✅ Company X Partners With Acme Corp to Accelerate Cloud Migration\n\n\nRules:\n\nPresent tense, active voice\nNo period at end\nNo superlatives (\"revolutionary\", \"groundbreaking\", \"best-in-class\")\nNo exclamation points\nInclude the key news element\nTitle case\nDateline\nSAN FRANCISCO, Jan. 15, 2026 —\nNEW YORK, March 3, 2026 —\nLONDON, Dec. 10, 2026 —\n\n\nAP month abbreviations: Jan., Feb., Aug., Sept., Oct., Nov., Dec. (March, April, May, June, July spelled out)\n\nLead Paragraph\n\nAnswer WHO, WHAT, WHEN, WHERE, WHY in 25-35 words:\n\n❌ \"We are thrilled to announce that after months of hard work, our talented\n    team has created something truly special that we think you'll love.\"\n\n✅ \"Company X, a developer tools startup, today launched DataFlow, an\n    AI-powered analytics platform that automates reporting for enterprise\n    engineering teams.\"\n\nQuotes\n\nRules:\n\n1-2 quotes maximum (CEO/founder + partner/customer)\nNever start a quote with \"I\"\nAttribution format: \"Quote,\" said Full Name, Title at Company.\nQuotes should add perspective, not repeat facts from the body\nForward-looking quotes work well: \"We believe this will...\"\n❌ \"I am so excited about this launch,\" said John Smith.\n❌ \"We launched a new product today,\" said the CEO.\n\n✅ \"Enterprise teams spend an average of 15 hours per week on manual\n    reporting,\" said Sarah Chen, CEO of Company X. \"DataFlow eliminates\n    that burden entirely, letting engineers focus on building.\"\n\n✅ \"Since adopting DataFlow, our reporting cycle dropped from three days\n    to three minutes,\" said Marcus Lee, VP of Engineering at Acme Corp.\n\nBoilerplate (About Section)\nAbout Company X\nCompany X is a [category] company that [what it does] for [who].\nFounded in [year] and headquartered in [city], the company serves\n[number] customers across [industries/geographies]. For more\ninformation, visit www.companyx.com.\n\n\nKeep to 3-4 sentences. Consistent across all press releases.\n\nMedia Contact\nMedia Contact:\nJane Doe\nPR Manager, Company X\njane@companyx.com\n(555) 123-4567\n\nThe Inverted Pyramid\n\nMost important information first. Each paragraph is less critical than the one before. Editors cut from the bottom.\n\n┌─────────────────────────┐\n│    MOST IMPORTANT       │  Lead: core announcement\n│    (Who, What, When,    │\n│     Where, Why)         │\n├─────────────────────────┤\n│  IMPORTANT DETAILS      │  Supporting facts, context\n│  (How, stats, quotes)   │\n├─────────────────────────┤\n│  BACKGROUND             │  Industry context, history\n│  (Context, trends)      │\n├─────────────────────────┤\n│  ADDITIONAL INFO        │  Availability, pricing\n│  (Nice to have)         │\n├─────────────────────────┤\n│  BOILERPLATE            │  About section, contact\n└─────────────────────────┘\n\nResearch & Fact-Checking\nVerify Claims\n# Check market size claims\ninfsh app run tavily/search-assistant --input '{\n  \"query\": \"enterprise analytics market size 2024 2025 forecast\"\n}'\n\n# Verify competitor claims\ninfsh app run exa/search --input '{\n  \"query\": \"Company X competitors enterprise analytics market share\"\n}'\n\n# Get industry statistics\ninfsh app run exa/answer --input '{\n  \"question\": \"How much time do engineering teams spend on reporting weekly?\"\n}'\n\nAdd Context\n# Industry trends for the \"why now\" angle\ninfsh app run tavily/search-assistant --input '{\n  \"query\": \"AI automation enterprise reporting trends 2024\"\n}'\n\nPress Release Types\nProduct Launch\n\nFocus: What it does, who it's for, why it matters, availability Quote: CEO or product lead on the vision\n\nFunding Announcement\n\nFocus: Amount, round, lead investor, what funds will be used for Quote: CEO on growth plans + lead investor on why they invested\n\nPartnership\n\nFocus: What the partnership enables, benefits to customers Quote: One from each company\n\nMilestone / Achievement\n\nFocus: The metric, growth trajectory, what it means Quote: CEO on the journey and what's next\n\nExecutive Hire\n\nFocus: Who, their background, what they'll lead Quote: CEO on why this hire + new exec on why they joined\n\nLength Guidelines\nElement\tLength\nHeadline\t10-15 words\nSubheadline (optional)\t15-25 words\nTotal body\t400-600 words\nQuotes\t2-3 sentences each, max 2 quotes\nBoilerplate\t3-4 sentences\nTotal\t500-800 words\n\nOver 800 words and editors won't read it. Under 400 and it lacks substance.\n\nAP Style Quick Reference\nRule\tExample\nNumbers 1-9 spelled out, 10+ as digits\t\"nine employees\" / \"10 employees\"\nPercent as one word\t\"15 percent\" (not 15% in body text)\nTitles before names capitalized\t\"CEO Sarah Chen\"\nTitles after names lowercase\t\"Sarah Chen, chief executive officer\"\nCompany names: no Inc./Corp. in body\t\"Company X\" not \"Company X, Inc.\"\nDates: month day, year\t\"Jan. 15, 2026\"\nStates abbreviated in dateline\t\"SAN FRANCISCO, Calif.\"\nSerial comma: AP does NOT use it\t\"fast, simple and effective\"\nCommon Mistakes\nMistake\tProblem\tFix\nSuperlatives\t\"Revolutionary\" = ignored by editors\tState facts, let readers judge\nExclamation points\tUnprofessional\tNever use in press releases\nStarting quotes with \"I\"\tInformal, weak opening\tStart with a fact or insight\nBurying the lead\tKey news in paragraph 3\tMost important info first\nToo long\tWon't be read\t500-800 words max\nJargon\tAlienates non-expert readers\tWrite for a general audience\nNo fact-checking\tCredibility risk\tVerify all claims and statistics\nMissing contact info\tJournalists can't follow up\tAlways include media contact\nChecklist\n Headline: present tense, active voice, no period, no superlatives\n Dateline: correct AP format (CITY, STATE, date)\n Lead: WHO, WHAT, WHEN, WHERE, WHY in first 25 words\n Inverted pyramid: most important first\n Quotes: attributed, don't start with \"I\", add perspective\n All claims and statistics fact-checked\n Boilerplate: consistent with other releases\n Media contact: name, email, phone\n 500-800 words total\n Read aloud for flow\nRelated Skills\nnpx skills add inference-sh/skills@web-search\nnpx skills add inference-sh/skills@prompt-engineering\n\n\nBrowse all apps: infsh app list"
  },
  "trust": {
    "sourceLabel": "tencent",
    "provenanceUrl": "https://clawhub.ai/okaris/press-release-writing",
    "publisherUrl": "https://clawhub.ai/okaris/press-release-writing",
    "owner": "okaris",
    "version": "0.1.5",
    "license": null,
    "verificationStatus": "Indexed source record"
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/press-release-writing",
    "downloadUrl": "https://openagent3.xyz/downloads/press-release-writing",
    "agentUrl": "https://openagent3.xyz/skills/press-release-writing/agent",
    "manifestUrl": "https://openagent3.xyz/skills/press-release-writing/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/press-release-writing/agent.md"
  }
}