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  "item": {
    "slug": "product-marketing-context",
    "name": "Product Marketing Context",
    "source": "tencent",
    "type": "skill",
    "category": "内容创作",
    "sourceUrl": "https://clawhub.ai/MichaelHoughtonDeBox/product-marketing-context",
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      "primaryActionHref": "/downloads/product-marketing-context"
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        "Validate the skill or prompts are available in your target agent workspace.",
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    "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
    "steps": [
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      "Extract it into a folder your agent can access.",
      "Paste one of the prompts below and point your agent at the extracted folder."
    ],
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      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
      },
      {
        "label": "Upgrade existing",
        "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
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    "source": "clawhub",
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    "sections": [
      {
        "title": "Product Marketing Context",
        "body": "You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.\n\nThe document is stored at .claude/product-marketing-context.md."
      },
      {
        "title": "Step 1: Check for Existing Context",
        "body": "First, check if .claude/product-marketing-context.md already exists.\n\nIf it exists:\n\nRead it and summarize what's captured\nAsk which sections they want to update\nOnly gather info for those sections\n\nIf it doesn't exist, offer two options:\n\nAuto-draft from codebase (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch.\n\n\nStart from scratch: Walk through each section conversationally, gathering info one section at a time.\n\nMost users prefer option 1. After presenting the draft, ask: \"What needs correcting? What's missing?\""
      },
      {
        "title": "Step 2: Gather Information",
        "body": "If auto-drafting:\n\nRead the codebase: README, landing pages, marketing copy, about pages, meta descriptions, package.json, any existing docs\nDraft all sections based on what you find\nPresent the draft and ask what needs correcting or is missing\nIterate until the user is satisfied\n\nIf starting from scratch:\nWalk through each section below conversationally, one at a time. Don't dump all questions at once.\n\nFor each section:\n\nBriefly explain what you're capturing\nAsk relevant questions\nConfirm accuracy\nMove to the next\n\nImportant: Push for verbatim customer language. Exact phrases are more valuable than polished descriptions."
      },
      {
        "title": "1. Product Overview",
        "body": "One-line description\nWhat it does (2-3 sentences)\nProduct category (what \"shelf\" you sit on—how customers search for you)\nProduct type (SaaS, marketplace, e-commerce, service, etc.)\nBusiness model and pricing"
      },
      {
        "title": "2. Target Audience",
        "body": "Target company type (industry, size, stage)\nTarget decision-makers (roles, departments)\nPrimary use case (the main problem you solve)\nJobs to be done (2-3 things customers \"hire\" you for)\nSpecific use cases or scenarios"
      },
      {
        "title": "3. Personas (B2B only)",
        "body": "If multiple stakeholders are involved in buying, capture for each:\n\nUser, Champion, Decision Maker, Financial Buyer, Technical Influencer\nWhat each cares about, their challenge, and the value you promise them"
      },
      {
        "title": "4. Problems & Pain Points",
        "body": "Core challenge customers face before finding you\nWhy current solutions fall short\nWhat it costs them (time, money, opportunities)\nEmotional tension (stress, fear, doubt)"
      },
      {
        "title": "5. Competitive Landscape",
        "body": "Direct competitors: Same solution, same problem (e.g., Calendly vs SavvyCal)\nSecondary competitors: Different solution, same problem (e.g., Calendly vs Superhuman scheduling)\nIndirect competitors: Conflicting approach (e.g., Calendly vs personal assistant)\nHow each falls short for customers"
      },
      {
        "title": "6. Differentiation",
        "body": "Key differentiators (capabilities alternatives lack)\nHow you solve it differently\nWhy that's better (benefits)\nWhy customers choose you over alternatives"
      },
      {
        "title": "7. Objections & Anti-Personas",
        "body": "Top 3 objections heard in sales and how to address them\nWho is NOT a good fit (anti-persona)"
      },
      {
        "title": "8. Switching Dynamics",
        "body": "The JTBD Four Forces:\n\nPush: What frustrations drive them away from current solution\nPull: What attracts them to you\nHabit: What keeps them stuck with current approach\nAnxiety: What worries them about switching"
      },
      {
        "title": "9. Customer Language",
        "body": "How customers describe the problem (verbatim)\nHow they describe your solution (verbatim)\nWords/phrases to use\nWords/phrases to avoid\nGlossary of product-specific terms"
      },
      {
        "title": "10. Brand Voice",
        "body": "Tone (professional, casual, playful, etc.)\nCommunication style (direct, conversational, technical)\nBrand personality (3-5 adjectives)"
      },
      {
        "title": "11. Proof Points",
        "body": "Key metrics or results to cite\nNotable customers/logos\nTestimonial snippets\nMain value themes and supporting evidence"
      },
      {
        "title": "12. Goals",
        "body": "Primary business goal\nKey conversion action (what you want people to do)\nCurrent metrics (if known)"
      },
      {
        "title": "Step 3: Create the Document",
        "body": "After gathering information, create .claude/product-marketing-context.md with this structure:\n\n# Product Marketing Context\n\n*Last updated: [date]*\n\n## Product Overview\n**One-liner:**\n**What it does:**\n**Product category:**\n**Product type:**\n**Business model:**\n\n## Target Audience\n**Target companies:**\n**Decision-makers:**\n**Primary use case:**\n**Jobs to be done:**\n-\n**Use cases:**\n-\n\n## Personas\n| Persona | Cares about | Challenge | Value we promise |\n|---------|-------------|-----------|------------------|\n| | | | |\n\n## Problems & Pain Points\n**Core problem:**\n**Why alternatives fall short:**\n-\n**What it costs them:**\n**Emotional tension:**\n\n## Competitive Landscape\n**Direct:** [Competitor] — falls short because...\n**Secondary:** [Approach] — falls short because...\n**Indirect:** [Alternative] — falls short because...\n\n## Differentiation\n**Key differentiators:**\n-\n**How we do it differently:**\n**Why that's better:**\n**Why customers choose us:**\n\n## Objections\n| Objection | Response |\n|-----------|----------|\n| | |\n\n**Anti-persona:**\n\n## Switching Dynamics\n**Push:**\n**Pull:**\n**Habit:**\n**Anxiety:**\n\n## Customer Language\n**How they describe the problem:**\n- \"[verbatim]\"\n**How they describe us:**\n- \"[verbatim]\"\n**Words to use:**\n**Words to avoid:**\n**Glossary:**\n| Term | Meaning |\n|------|---------|\n| | |\n\n## Brand Voice\n**Tone:**\n**Style:**\n**Personality:**\n\n## Proof Points\n**Metrics:**\n**Customers:**\n**Testimonials:**\n> \"[quote]\" — [who]\n**Value themes:**\n| Theme | Proof |\n|-------|-------|\n| | |\n\n## Goals\n**Business goal:**\n**Conversion action:**\n**Current metrics:**"
      },
      {
        "title": "Step 4: Confirm and Save",
        "body": "Show the completed document\nAsk if anything needs adjustment\nSave to .claude/product-marketing-context.md\nTell them: \"Other marketing skills will now use this context automatically. Run /product-marketing-context anytime to update it.\""
      },
      {
        "title": "Tips",
        "body": "Be specific: Ask \"What's the #1 frustration that brings them to you?\" not \"What problem do they solve?\"\nCapture exact words: Customer language beats polished descriptions\nAsk for examples: \"Can you give me an example?\" unlocks better answers\nValidate as you go: Summarize each section and confirm before moving on\nSkip what doesn't apply: Not every product needs all sections (e.g., Personas for B2C)"
      }
    ],
    "body": "Product Marketing Context\n\nYou help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.\n\nThe document is stored at .claude/product-marketing-context.md.\n\nWorkflow\nStep 1: Check for Existing Context\n\nFirst, check if .claude/product-marketing-context.md already exists.\n\nIf it exists:\n\nRead it and summarize what's captured\nAsk which sections they want to update\nOnly gather info for those sections\n\nIf it doesn't exist, offer two options:\n\nAuto-draft from codebase (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch.\n\nStart from scratch: Walk through each section conversationally, gathering info one section at a time.\n\nMost users prefer option 1. After presenting the draft, ask: \"What needs correcting? What's missing?\"\n\nStep 2: Gather Information\n\nIf auto-drafting:\n\nRead the codebase: README, landing pages, marketing copy, about pages, meta descriptions, package.json, any existing docs\nDraft all sections based on what you find\nPresent the draft and ask what needs correcting or is missing\nIterate until the user is satisfied\n\nIf starting from scratch: Walk through each section below conversationally, one at a time. Don't dump all questions at once.\n\nFor each section:\n\nBriefly explain what you're capturing\nAsk relevant questions\nConfirm accuracy\nMove to the next\n\nImportant: Push for verbatim customer language. Exact phrases are more valuable than polished descriptions.\n\nSections to Capture\n1. Product Overview\nOne-line description\nWhat it does (2-3 sentences)\nProduct category (what \"shelf\" you sit on—how customers search for you)\nProduct type (SaaS, marketplace, e-commerce, service, etc.)\nBusiness model and pricing\n2. Target Audience\nTarget company type (industry, size, stage)\nTarget decision-makers (roles, departments)\nPrimary use case (the main problem you solve)\nJobs to be done (2-3 things customers \"hire\" you for)\nSpecific use cases or scenarios\n3. Personas (B2B only)\n\nIf multiple stakeholders are involved in buying, capture for each:\n\nUser, Champion, Decision Maker, Financial Buyer, Technical Influencer\nWhat each cares about, their challenge, and the value you promise them\n4. Problems & Pain Points\nCore challenge customers face before finding you\nWhy current solutions fall short\nWhat it costs them (time, money, opportunities)\nEmotional tension (stress, fear, doubt)\n5. Competitive Landscape\nDirect competitors: Same solution, same problem (e.g., Calendly vs SavvyCal)\nSecondary competitors: Different solution, same problem (e.g., Calendly vs Superhuman scheduling)\nIndirect competitors: Conflicting approach (e.g., Calendly vs personal assistant)\nHow each falls short for customers\n6. Differentiation\nKey differentiators (capabilities alternatives lack)\nHow you solve it differently\nWhy that's better (benefits)\nWhy customers choose you over alternatives\n7. Objections & Anti-Personas\nTop 3 objections heard in sales and how to address them\nWho is NOT a good fit (anti-persona)\n8. Switching Dynamics\n\nThe JTBD Four Forces:\n\nPush: What frustrations drive them away from current solution\nPull: What attracts them to you\nHabit: What keeps them stuck with current approach\nAnxiety: What worries them about switching\n9. Customer Language\nHow customers describe the problem (verbatim)\nHow they describe your solution (verbatim)\nWords/phrases to use\nWords/phrases to avoid\nGlossary of product-specific terms\n10. Brand Voice\nTone (professional, casual, playful, etc.)\nCommunication style (direct, conversational, technical)\nBrand personality (3-5 adjectives)\n11. Proof Points\nKey metrics or results to cite\nNotable customers/logos\nTestimonial snippets\nMain value themes and supporting evidence\n12. Goals\nPrimary business goal\nKey conversion action (what you want people to do)\nCurrent metrics (if known)\nStep 3: Create the Document\n\nAfter gathering information, create .claude/product-marketing-context.md with this structure:\n\n# Product Marketing Context\n\n*Last updated: [date]*\n\n## Product Overview\n**One-liner:**\n**What it does:**\n**Product category:**\n**Product type:**\n**Business model:**\n\n## Target Audience\n**Target companies:**\n**Decision-makers:**\n**Primary use case:**\n**Jobs to be done:**\n-\n**Use cases:**\n-\n\n## Personas\n| Persona | Cares about | Challenge | Value we promise |\n|---------|-------------|-----------|------------------|\n| | | | |\n\n## Problems & Pain Points\n**Core problem:**\n**Why alternatives fall short:**\n-\n**What it costs them:**\n**Emotional tension:**\n\n## Competitive Landscape\n**Direct:** [Competitor] — falls short because...\n**Secondary:** [Approach] — falls short because...\n**Indirect:** [Alternative] — falls short because...\n\n## Differentiation\n**Key differentiators:**\n-\n**How we do it differently:**\n**Why that's better:**\n**Why customers choose us:**\n\n## Objections\n| Objection | Response |\n|-----------|----------|\n| | |\n\n**Anti-persona:**\n\n## Switching Dynamics\n**Push:**\n**Pull:**\n**Habit:**\n**Anxiety:**\n\n## Customer Language\n**How they describe the problem:**\n- \"[verbatim]\"\n**How they describe us:**\n- \"[verbatim]\"\n**Words to use:**\n**Words to avoid:**\n**Glossary:**\n| Term | Meaning |\n|------|---------|\n| | |\n\n## Brand Voice\n**Tone:**\n**Style:**\n**Personality:**\n\n## Proof Points\n**Metrics:**\n**Customers:**\n**Testimonials:**\n> \"[quote]\" — [who]\n**Value themes:**\n| Theme | Proof |\n|-------|-------|\n| | |\n\n## Goals\n**Business goal:**\n**Conversion action:**\n**Current metrics:**\n\nStep 4: Confirm and Save\nShow the completed document\nAsk if anything needs adjustment\nSave to .claude/product-marketing-context.md\nTell them: \"Other marketing skills will now use this context automatically. Run /product-marketing-context anytime to update it.\"\nTips\nBe specific: Ask \"What's the #1 frustration that brings them to you?\" not \"What problem do they solve?\"\nCapture exact words: Customer language beats polished descriptions\nAsk for examples: \"Can you give me an example?\" unlocks better answers\nValidate as you go: Summarize each section and confirm before moving on\nSkip what doesn't apply: Not every product needs all sections (e.g., Personas for B2C)"
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    "sourceLabel": "tencent",
    "provenanceUrl": "https://clawhub.ai/MichaelHoughtonDeBox/product-marketing-context",
    "publisherUrl": "https://clawhub.ai/MichaelHoughtonDeBox/product-marketing-context",
    "owner": "MichaelHoughtonDeBox",
    "version": "1.0.0",
    "license": null,
    "verificationStatus": "Indexed source record"
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