# Send Proposal Writing to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "proposal-writing",
    "name": "Proposal Writing",
    "source": "tencent",
    "type": "skill",
    "category": "内容创作",
    "sourceUrl": "https://clawhub.ai/staybased/proposal-writing",
    "canonicalUrl": "https://clawhub.ai/staybased/proposal-writing",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/proposal-writing",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=proposal-writing",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "SKILL.md"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "slug": "proposal-writing",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-30T10:55:16.464Z",
      "expiresAt": "2026-05-07T10:55:16.464Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=proposal-writing",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=proposal-writing",
        "contentDisposition": "attachment; filename=\"proposal-writing-1.0.0.zip\"",
        "redirectLocation": null,
        "bodySnippet": null,
        "slug": "proposal-writing"
      },
      "scope": "item",
      "summary": "Item download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this item.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/proposal-writing"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/proposal-writing",
    "downloadUrl": "https://openagent3.xyz/downloads/proposal-writing",
    "agentUrl": "https://openagent3.xyz/skills/proposal-writing/agent",
    "manifestUrl": "https://openagent3.xyz/skills/proposal-writing/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/proposal-writing/agent.md"
  }
}
```
## Documentation

### Proposal Writing — Confirmation-First Closing Framework

Write proposals that confirm verbal agreements and close deals, not proposals that try to sell.
Sources: Consulting Success (reviewed 100s of proposals, 60%+ win rate benchmark), Aura/Prosal (2024 survey: 30% RFP win rate), McKinsey SCR framework, Melisa Liberman.
All outputs go to workspace/artifacts/.

### Use when

Writing a proposal after a discovery call where the client verbally agreed
Crafting Upwork proposals for fixed-price or hourly jobs
Formalizing a service agreement (like Alfred's automation)
Responding to an RFP with a structured bid
Reviewing/improving an existing proposal before sending

### Don't use when

You haven't done discovery yet (use client-discovery skill first)
Cold outreach (use cold-outreach skill — proposals come after interest)
Pricing strategy (use pricing-psychology skill for the pricing, this skill for the wrapper)
Writing internal project plans (different audience, different format)

### Negative examples

"Help me find clients" → No. This is for closing, not finding.
"Write a business plan" → No. Business plans and proposals are different documents.
"Send a follow-up email" → Borderline. Use cold-outreach for follow-ups.

### Edge cases

Upwork cover letter → YES. It's a micro-proposal. Same principles, compressed format.
"They haven't said yes yet" → STOP. Get a verbal yes first, then send the proposal to confirm it.
Informal text/email agreement → YES. Even a brief "Here's what we discussed + next steps" is a proposal.

### The #1 Mistake: Proposals That Sell

Consulting Success (from reviewing hundreds of proposals):

"Your consulting proposal isn't a sales tool. It's a confirmation tool. The selling happens before the proposal."

Most consultants win less than 60% of their proposals. The top performers win 80-90%. The difference? Top performers only send proposals after getting a verbal yes.

### The Right Sequence

Discovery call → verbal agreement → proposal confirms → signed

### The Wrong Sequence

Discovery call → send proposal hoping it convinces them → silence

If you're sending proposals to people who haven't said "yes" yet, you're wasting time. Go back to discovery.

### The SCR Proposal Framework

Situation → Complication → Resolution (used by McKinsey, BCG, Bain)

This mirrors how decisions are made naturally:

Situation: "Here's where you are" (recap their context)
Complication: "Here's what's in the way" (the problem + cost of inaction)
Resolution: "Here's how we fix it" (your solution + expected outcomes)

### 1. Executive Summary (3-5 sentences)

The most important section. Many decision-makers read ONLY this.

Formula:

[Client name] is facing [specific problem] which is costing [quantified impact].
Our proposed approach [brief method] will deliver [specific outcome] within [timeframe].
Investment: [price]. Next step: [action].

Rules:

Write it LAST (after you've written everything else)
No jargon
Must stand alone — if they read nothing else, this closes
Include the price here (don't make them hunt for it)

### 2. Understanding of the Problem

Prove you listened during discovery. Use their exact words.

Based on our conversation on [date], [Client] is experiencing:
- [Problem 1 — in their language]
- [Problem 2 — quantified if possible]
- [Impact: what this costs them in time/money/customers]

Why this works: When a client reads their own words back to them, trust skyrockets. They feel understood.

### 3. Proposed Solution

What you'll do, step by step. Be specific but not overwhelming.

Phase 1: [Deliverable] — [Timeline]
Phase 2: [Deliverable] — [Timeline]
Phase 3: [Deliverable] — [Timeline]

Rules:

3-5 phases maximum
Each phase has a clear deliverable (noun, not verb — "Automated SMS system" not "Working on SMS")
Include what's NOT included (prevents scope creep)

### 4. Expected Outcomes / ROI

Quantify the value of your solution in their terms.

Based on [data from discovery]:
- [Outcome 1]: Save [X hours/week] = $[Y/month]
- [Outcome 2]: Capture [X additional clients/month] = $[Y/month]
- Total projected value: $[Z/month]
- Investment: $[price/month]
- ROI: [X]x return

Anchoring trick (from pricing-psychology): Always show the value before the price. $500/month in captured bookings makes $149/month feel like a no-brainer.

### 5. Investment (Pricing)

State the price clearly. No hiding, no apologizing.

Options structure (from pricing-psychology):

OptionWhat's IncludedPriceStarterCore solution only$XGrowth (recommended)Core + extras$YScaleEverything + premium$Z

Rules:

Use the word "investment," not "cost" or "fee" (frames as value, not expense)
If offering tiers, bold or highlight the recommended option
Include payment terms (monthly, milestone-based, upfront discount)

### 6. Timeline & Next Steps

Week 1: [Setup/onboarding]
Week 2-3: [Build/implement]
Week 4: [Launch/go-live]
Ongoing: [Support/optimization]

End with a clear call to action:
"To proceed, [sign below / reply to this email / schedule kickoff call]. We can begin as early as [date]."

### 7. About Us / Credibility (Brief)

Keep this SHORT. 2-3 sentences + one relevant result.

[Your name/company] specializes in [relevant expertise].
Recent result: [Specific client outcome with numbers].

Don't: Write a full company history. They don't care. They care about results.

### Upwork Proposal Template (Micro-Format)

Upwork proposals are mini-proposals. Same principles, 150-300 words:

[Opening — reference THEIR job post specifically, not generic]

Hi [name if visible],

I read your post about [specific need]. [One sentence proving you understand the problem.]

[Credibility — one relevant result]
I recently built [similar thing] for [type of client] — [specific outcome].

[Approach — 2-3 sentences on HOW you'd do it]
For your project, I'd [step 1], then [step 2], delivering [outcome] within [timeframe].

[De-risk]
Happy to start with [small milestone] so you can evaluate before committing to the full scope.

[CTA]
Can we hop on a quick call to clarify [1 specific question from the post]?

[Name]

Upwork-specific tips:

First 2 lines are visible before "Read more" — make them count
Ask a question (shows engagement, invites response)
Reference the budget range (shows you read the post)
Keep under 250 words (long proposals get skimmed)

### Proposal Delivery Checklist

Before sending any proposal:

Verbal "yes" obtained (or at minimum, strong buying signal)
 Problem statement uses client's exact words from discovery
 Price appears after value/ROI section (anchoring)
 Clear next step with specific date
 Scope boundaries defined (what's NOT included)
 Proofread — typos kill credibility
 Sent within 24-48 hours of discovery call (momentum matters)
 Follow-up scheduled for 3 days after sending

### Common Proposal Killers (Consulting Success)

Too long — 2-3 pages max for freelance/small consulting. Enterprise RFPs are different.
Written for you, not them — Every section should answer "so what?" from the client's perspective.
No price — Burying or omitting the price wastes everyone's time.
No timeline — "We'll figure it out" is not a plan.
Sent without verbal agreement — Win rate plummets from 80%+ to <30%.
No follow-up — 50% of deals are won in the follow-up, not the initial send.
Scope creep baked in — If you promise everything, you'll deliver nothing well.

### Key Numbers

Average RFP win rate: ~30% (Prosal 2024 survey)
Top consultants with verbal-first approach: 80-90% win rate
Proposals sent within 24 hours of call convert significantly better than 48+ hours
Optimal proposal length: 2-3 pages (freelance), 5-10 pages (enterprise)
Follow-up within 3 days increases close rate substantially
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: staybased
- Version: 1.0.0
## Source health
- Status: healthy
- Item download looks usable.
- Yavira can redirect you to the upstream package for this item.
- Health scope: item
- Reason: direct_download_ok
- Checked at: 2026-04-30T10:55:16.464Z
- Expires at: 2026-05-07T10:55:16.464Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/proposal-writing)
- [Send to Agent page](https://openagent3.xyz/skills/proposal-writing/agent)
- [JSON manifest](https://openagent3.xyz/skills/proposal-writing/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/proposal-writing/agent.md)
- [Download page](https://openagent3.xyz/downloads/proposal-writing)