{ "schemaVersion": "1.0", "item": { "slug": "sales-funnel-design", "name": "Sales Funnel Design", "source": "tencent", "type": "skill", "category": "内容创作", "sourceUrl": "https://clawhub.ai/JK-0001/sales-funnel-design", "canonicalUrl": "https://clawhub.ai/JK-0001/sales-funnel-design", "targetPlatform": "OpenClaw" }, "install": { "downloadMode": "redirect", "downloadUrl": "/downloads/sales-funnel-design", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=sales-funnel-design", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "installMethod": "Manual import", "extraction": "Extract archive", "prerequisites": [ "OpenClaw" ], "packageFormat": "ZIP package", "includedAssets": [ "SKILL.md" ], "primaryDoc": "SKILL.md", "quickSetup": [ "Download the package from Yavira.", "Extract the archive and review SKILL.md first.", "Import or place the package into your OpenClaw setup." ], "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. 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Summarize what changed and any follow-up checks I should run." } ] }, "sourceHealth": { "source": "tencent", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-23T16:43:11.935Z", "expiresAt": "2026-04-30T16:43:11.935Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"", "redirectLocation": null, "bodySnippet": null }, "scope": "source", "summary": "Source download looks usable.", "detail": "Yavira can redirect you to the upstream package for this source.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/sales-funnel-design" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] }, "downloadPageUrl": "https://openagent3.xyz/downloads/sales-funnel-design", "agentPageUrl": "https://openagent3.xyz/skills/sales-funnel-design/agent", "manifestUrl": "https://openagent3.xyz/skills/sales-funnel-design/agent.json", "briefUrl": "https://openagent3.xyz/skills/sales-funnel-design/agent.md" }, "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "documentation": { "source": "clawhub", "primaryDoc": "SKILL.md", "sections": [ { "title": "Overview", "body": "A sales funnel is the complete path a stranger takes to become a paying customer — and then a loyal one. For solopreneurs, funnel design is critical because you cannot afford to lose people at any stage. Every dropped lead is revenue you'll never recover. This playbook builds your funnel from scratch, maps the right tactics to each stage, and gives you the metrics to know exactly where to focus." }, { "title": "Step 1: Choose Your Funnel Model", "body": "Solopreneurs typically operate one of two funnel models. Pick the one that matches your business, then customize it." }, { "title": "Model A: Self-Serve Funnel (Product-Led)", "body": "Customer discovers, evaluates, and buys with minimal human interaction. Best for: SaaS products, digital products, tools under ~$100/month.\n\nAWARENESS → CONSIDERATION → DECISION → PURCHASE → ACTIVATION → RETENTION\n (find you) (evaluate) (decide) (pay) (get value) (stay)" }, { "title": "Model B: High-Touch Funnel (Sales-Led)", "body": "Customer discovers you, then has a conversation before buying. Best for: consulting, services, enterprise tools, products over ~$200/month or custom pricing.\n\nAWARENESS → CONSIDERATION → DISCOVERY CALL → PROPOSAL → DECISION → CLOSE → ONBOARDING → RETENTION\n (find you) (research) (talk to you) (your pitch) (think) (pay) (get started) (stay)\n\nMost solopreneurs start with Model B and evolve toward Model A as the product matures and pricing drops. You can run both simultaneously for different customer segments." }, { "title": "Step 2: Map Each Funnel Stage", "body": "For each stage, define three things: what the customer is thinking, what YOU do at this stage, and what moves them to the next stage." }, { "title": "Stage 1: Awareness", "body": "Customer thinking: \"I have a problem. I'm looking for solutions. I don't know you exist yet.\"\n\nYour job: Be findable where they're already looking.\n\nTactics:\n\nSEO content targeting the problem keywords they search for\nSocial media posts about the problem (not your product — the problem)\nPaid ads targeting the exact audience with the exact pain\nWord-of-mouth: make existing customers want to talk about you\nCommunity presence: be helpful in forums/Slack/Reddit where your audience hangs out\n\nWhat moves them forward: They click on something. They land on your site or content. They recognize you might have what they need." }, { "title": "Stage 2: Consideration", "body": "Customer thinking: \"This might solve my problem. Let me learn more. Is this legit? Is it worth it?\"\n\nYour job: Build trust and demonstrate value clearly.\n\nTactics:\n\nWebsite that clearly explains the problem, your solution, and proof it works\nFree content that shows expertise (blog posts, guides, tutorials, videos)\nSocial proof: reviews, case studies, customer logos, testimonials\nFree trial, demo, or freemium tier that lets them experience the product\n\nWhat moves them forward: They believe you can solve their problem AND that you're trustworthy enough to pay." }, { "title": "Stage 3: Decision (Self-Serve) / Discovery Call (High-Touch)", "body": "Self-serve: Customer is ready to buy but needs final confidence.\n\nClear pricing page with no surprises\nFAQ that addresses every common objection\nMoney-back guarantee or risk reversal\nSimple, low-friction checkout\n\nHigh-touch: Customer wants to talk before committing.\n\nEasy scheduling (Calendly or equivalent — one click, no email back-and-forth)\nDiscovery call that listens first, then presents a tailored solution\nFollow-up within 24 hours with a summary and next steps" }, { "title": "Stage 4: Purchase / Close", "body": "Customer thinking: \"I'm buying. Make it easy.\"\n\nYour job: Remove every possible friction point.\n\nOne-click or minimal-step checkout\nMultiple payment options (card, annual vs. monthly)\nInstant confirmation with clear next steps\nFor high-touch: proposal → signing → payment in as few steps as possible" }, { "title": "Stage 5: Activation", "body": "Customer thinking: \"I just paid. Show me this is worth it. Fast.\"\n\nYour job: Get them to their first \"aha moment\" as quickly as possible. This is the single most important stage for retention.\n\nOnboarding flow that guides them to first value in under 10 minutes\nA \"quick win\" — something they can accomplish immediately that proves the product works\nClear next steps after the quick win" }, { "title": "Stage 6: Retention", "body": "Customer thinking: \"Am I still getting value? Should I keep paying?\"\n\nYour job: Continuously deliver value and remind them of it.\n\nRegular check-ins (automated or personal, depending on price point)\nIn-product nudges showing usage stats or value delivered (\"You saved 3 hours this week\")\nUpsell opportunities when they've outgrown their current tier\nCommunity or support access that creates belonging" }, { "title": "Step 3: Define Conversion Metrics at Every Stage", "body": "You cannot improve what you don't measure. For each stage transition, define a metric:\n\nTransitionMetricSolopreneur BenchmarkAwareness → ConsiderationClick-through rate on ads / organic traffic to siteAds: 2-5% CTR. Organic: measure traffic volumeConsideration → DecisionSignup / trial signup rate2-5% of visitorsDecision → PurchaseTrial-to-paid conversion2-5% (SaaS). 10-20% (one-time products)Purchase → Activation% of new customers who complete onboardingTarget: 80%+Activation → Retention30-day retention rateTarget: 60%+Retention → ExpansionUpgrade or upsell rateTarget: 10-20% per year\n\nTrack these monthly. The stage with the biggest drop-off is where to focus all optimization effort." }, { "title": "Step 4: Identify and Fix Your Biggest Leak", "body": "Run this diagnostic:\n\nCalculate the conversion rate at every stage (use Step 3 metrics).\nFind the stage with the lowest conversion rate OR the biggest absolute drop in numbers.\nThat stage is your \"leak.\" Fix it before touching anything else.\n\nCommon leaks and fixes:\n\nLeak LocationCommon CauseFixAwareness → Consideration (low traffic)Not findable / wrong channelsDouble down on one channel. Invest in SEO or targeted ads.Consideration → Decision (low signups)Trust deficit / unclear valueAdd social proof. Clarify value prop on homepage. Offer free trial.Decision → Purchase (low conversion)Price shock / friction / objectionsAdd FAQ. Offer guarantee. Simplify checkout. Test lower price.Purchase → Activation (low onboarding)Confusing first experienceRebuild onboarding. Guide to first value in < 5 min.Activation → Retention (high churn)Product not delivering on promiseTalk to churned customers. Fix the core product gap." }, { "title": "Step 5: Automate What You Can", "body": "As a solopreneur, you cannot manually touch every lead. Automate the repetitive stages:\n\nAwareness → Consideration: SEO does this automatically. Paid ads run on autopilot.\nConsideration → Decision: Email sequences triggered by signup. Retargeting ads for website visitors.\nPurchase → Activation: Automated onboarding email sequence. In-app guided tour.\nRetention: Automated usage-based nudges. Scheduled check-in emails. Automated renewal reminders.\n\nWhat should NOT be automated (for high-touch funnels):\n\nDiscovery calls\nProposal delivery and discussion\nThe actual close conversation\nFirst check-in after purchase (personal touch here builds loyalty)" }, { "title": "Funnel Mistakes to Avoid", "body": "Building a funnel and never measuring it. A funnel without metrics is just a theory.\nOptimizing the top of the funnel (awareness) when the bottom is leaking. More traffic into a broken funnel = more wasted money.\nMaking the funnel too long. Every extra step loses people. Cut stages that don't add value.\nIgnoring the post-purchase funnel. Retention and expansion are where the real money is. Most solopreneurs focus 90% on acquisition and 10% on retention — it should be closer to 60/40.\nOne-size-fits-all funnel for all customer segments. A $9/month self-serve customer and a $500/month enterprise customer need completely different funnels." } ], "body": "Sales Funnel Design\nOverview\n\nA sales funnel is the complete path a stranger takes to become a paying customer — and then a loyal one. For solopreneurs, funnel design is critical because you cannot afford to lose people at any stage. Every dropped lead is revenue you'll never recover. This playbook builds your funnel from scratch, maps the right tactics to each stage, and gives you the metrics to know exactly where to focus.\n\nStep 1: Choose Your Funnel Model\n\nSolopreneurs typically operate one of two funnel models. Pick the one that matches your business, then customize it.\n\nModel A: Self-Serve Funnel (Product-Led)\n\nCustomer discovers, evaluates, and buys with minimal human interaction. Best for: SaaS products, digital products, tools under ~$100/month.\n\nAWARENESS → CONSIDERATION → DECISION → PURCHASE → ACTIVATION → RETENTION\n (find you) (evaluate) (decide) (pay) (get value) (stay)\n\nModel B: High-Touch Funnel (Sales-Led)\n\nCustomer discovers you, then has a conversation before buying. Best for: consulting, services, enterprise tools, products over ~$200/month or custom pricing.\n\nAWARENESS → CONSIDERATION → DISCOVERY CALL → PROPOSAL → DECISION → CLOSE → ONBOARDING → RETENTION\n (find you) (research) (talk to you) (your pitch) (think) (pay) (get started) (stay)\n\n\nMost solopreneurs start with Model B and evolve toward Model A as the product matures and pricing drops. You can run both simultaneously for different customer segments.\n\nStep 2: Map Each Funnel Stage\n\nFor each stage, define three things: what the customer is thinking, what YOU do at this stage, and what moves them to the next stage.\n\nStage 1: Awareness\n\nCustomer thinking: \"I have a problem. I'm looking for solutions. I don't know you exist yet.\"\n\nYour job: Be findable where they're already looking.\n\nTactics:\n\nSEO content targeting the problem keywords they search for\nSocial media posts about the problem (not your product — the problem)\nPaid ads targeting the exact audience with the exact pain\nWord-of-mouth: make existing customers want to talk about you\nCommunity presence: be helpful in forums/Slack/Reddit where your audience hangs out\n\nWhat moves them forward: They click on something. They land on your site or content. They recognize you might have what they need.\n\nStage 2: Consideration\n\nCustomer thinking: \"This might solve my problem. Let me learn more. Is this legit? Is it worth it?\"\n\nYour job: Build trust and demonstrate value clearly.\n\nTactics:\n\nWebsite that clearly explains the problem, your solution, and proof it works\nFree content that shows expertise (blog posts, guides, tutorials, videos)\nSocial proof: reviews, case studies, customer logos, testimonials\nFree trial, demo, or freemium tier that lets them experience the product\n\nWhat moves them forward: They believe you can solve their problem AND that you're trustworthy enough to pay.\n\nStage 3: Decision (Self-Serve) / Discovery Call (High-Touch)\n\nSelf-serve: Customer is ready to buy but needs final confidence.\n\nClear pricing page with no surprises\nFAQ that addresses every common objection\nMoney-back guarantee or risk reversal\nSimple, low-friction checkout\n\nHigh-touch: Customer wants to talk before committing.\n\nEasy scheduling (Calendly or equivalent — one click, no email back-and-forth)\nDiscovery call that listens first, then presents a tailored solution\nFollow-up within 24 hours with a summary and next steps\nStage 4: Purchase / Close\n\nCustomer thinking: \"I'm buying. Make it easy.\"\n\nYour job: Remove every possible friction point.\n\nOne-click or minimal-step checkout\nMultiple payment options (card, annual vs. monthly)\nInstant confirmation with clear next steps\nFor high-touch: proposal → signing → payment in as few steps as possible\nStage 5: Activation\n\nCustomer thinking: \"I just paid. Show me this is worth it. Fast.\"\n\nYour job: Get them to their first \"aha moment\" as quickly as possible. This is the single most important stage for retention.\n\nOnboarding flow that guides them to first value in under 10 minutes\nA \"quick win\" — something they can accomplish immediately that proves the product works\nClear next steps after the quick win\nStage 6: Retention\n\nCustomer thinking: \"Am I still getting value? Should I keep paying?\"\n\nYour job: Continuously deliver value and remind them of it.\n\nRegular check-ins (automated or personal, depending on price point)\nIn-product nudges showing usage stats or value delivered (\"You saved 3 hours this week\")\nUpsell opportunities when they've outgrown their current tier\nCommunity or support access that creates belonging\nStep 3: Define Conversion Metrics at Every Stage\n\nYou cannot improve what you don't measure. For each stage transition, define a metric:\n\nTransition\tMetric\tSolopreneur Benchmark\nAwareness → Consideration\tClick-through rate on ads / organic traffic to site\tAds: 2-5% CTR. Organic: measure traffic volume\nConsideration → Decision\tSignup / trial signup rate\t2-5% of visitors\nDecision → Purchase\tTrial-to-paid conversion\t2-5% (SaaS). 10-20% (one-time products)\nPurchase → Activation\t% of new customers who complete onboarding\tTarget: 80%+\nActivation → Retention\t30-day retention rate\tTarget: 60%+\nRetention → Expansion\tUpgrade or upsell rate\tTarget: 10-20% per year\n\nTrack these monthly. The stage with the biggest drop-off is where to focus all optimization effort.\n\nStep 4: Identify and Fix Your Biggest Leak\n\nRun this diagnostic:\n\nCalculate the conversion rate at every stage (use Step 3 metrics).\nFind the stage with the lowest conversion rate OR the biggest absolute drop in numbers.\nThat stage is your \"leak.\" Fix it before touching anything else.\n\nCommon leaks and fixes:\n\nLeak Location\tCommon Cause\tFix\nAwareness → Consideration (low traffic)\tNot findable / wrong channels\tDouble down on one channel. Invest in SEO or targeted ads.\nConsideration → Decision (low signups)\tTrust deficit / unclear value\tAdd social proof. Clarify value prop on homepage. Offer free trial.\nDecision → Purchase (low conversion)\tPrice shock / friction / objections\tAdd FAQ. Offer guarantee. Simplify checkout. Test lower price.\nPurchase → Activation (low onboarding)\tConfusing first experience\tRebuild onboarding. Guide to first value in < 5 min.\nActivation → Retention (high churn)\tProduct not delivering on promise\tTalk to churned customers. Fix the core product gap.\nStep 5: Automate What You Can\n\nAs a solopreneur, you cannot manually touch every lead. Automate the repetitive stages:\n\nAwareness → Consideration: SEO does this automatically. Paid ads run on autopilot.\nConsideration → Decision: Email sequences triggered by signup. Retargeting ads for website visitors.\nPurchase → Activation: Automated onboarding email sequence. In-app guided tour.\nRetention: Automated usage-based nudges. Scheduled check-in emails. Automated renewal reminders.\n\nWhat should NOT be automated (for high-touch funnels):\n\nDiscovery calls\nProposal delivery and discussion\nThe actual close conversation\nFirst check-in after purchase (personal touch here builds loyalty)\nFunnel Mistakes to Avoid\nBuilding a funnel and never measuring it. A funnel without metrics is just a theory.\nOptimizing the top of the funnel (awareness) when the bottom is leaking. More traffic into a broken funnel = more wasted money.\nMaking the funnel too long. Every extra step loses people. Cut stages that don't add value.\nIgnoring the post-purchase funnel. Retention and expansion are where the real money is. Most solopreneurs focus 90% on acquisition and 10% on retention — it should be closer to 60/40.\nOne-size-fits-all funnel for all customer segments. A $9/month self-serve customer and a $500/month enterprise customer need completely different funnels." }, "trust": { "sourceLabel": "tencent", "provenanceUrl": "https://clawhub.ai/JK-0001/sales-funnel-design", "publisherUrl": "https://clawhub.ai/JK-0001/sales-funnel-design", "owner": "JK-0001", "version": "0.1.0", "license": null, "verificationStatus": "Indexed source record" }, "links": { "detailUrl": "https://openagent3.xyz/skills/sales-funnel-design", "downloadUrl": "https://openagent3.xyz/downloads/sales-funnel-design", "agentUrl": "https://openagent3.xyz/skills/sales-funnel-design/agent", "manifestUrl": "https://openagent3.xyz/skills/sales-funnel-design/agent.json", "briefUrl": "https://openagent3.xyz/skills/sales-funnel-design/agent.md" } }