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    "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
    "steps": [
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      "Paste one of the prompts below and point your agent at the extracted folder."
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      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
      },
      {
        "label": "Upgrade existing",
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    "sections": [
      {
        "title": "Schema Markup Generator",
        "body": "SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills\n\nResearch · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis\n\nBuild · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator\n\nOptimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher\n\nMonitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager\n\nCross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management\n\nThis skill creates Schema.org structured data markup in JSON-LD format to help search engines understand your content and enable rich results in SERPs."
      },
      {
        "title": "When to Use This Skill",
        "body": "Adding FAQ schema for expanded SERP presence\nCreating How-To schema for step-by-step content\nAdding Product schema for e-commerce pages\nImplementing Article schema for blog posts\nAdding Local Business schema for location pages\nCreating Review/Rating schema\nImplementing Organization schema for brand presence\nAny page where rich results would improve visibility"
      },
      {
        "title": "What This Skill Does",
        "body": "Schema Type Selection: Recommends appropriate schema types\nJSON-LD Generation: Creates valid structured data markup\nProperty Mapping: Maps your content to schema properties\nValidation Guidance: Ensures schema meets requirements\nNested Schema: Handles complex, multi-type schemas\nRich Result Eligibility: Identifies which rich results you can target"
      },
      {
        "title": "Generate Schema for Content",
        "body": "Generate schema markup for this [content type]: [content/URL]\n\nCreate FAQ schema for these questions and answers: [Q&A list]"
      },
      {
        "title": "Specific Schema Types",
        "body": "Create Product schema for [product name] with [details]\n\nGenerate LocalBusiness schema for [business name and details]"
      },
      {
        "title": "Audit Existing Schema",
        "body": "Review and improve this schema markup: [existing schema]"
      },
      {
        "title": "Data Sources",
        "body": "See CONNECTORS.md for tool category placeholders.\n\nWith ~~web crawler connected:\nAutomatically crawl and extract page content (visible text, headings, lists, tables), existing schema markup, page metadata, and structured content elements that map to schema properties.\n\nWith manual data only:\nAsk the user to provide:\n\nPage URL or full HTML content\nPage type (article, product, FAQ, how-to, local business, etc.)\nSpecific data needed for schema (prices, dates, author info, Q&A pairs, etc.)\nCurrent schema markup (if optimizing existing)\n\nProceed with the full workflow using provided data. Note in the output which data is from automated extraction vs. user-provided data."
      },
      {
        "title": "Instructions",
        "body": "When a user requests schema markup:\n\nIdentify Content Type and Rich Result Opportunity\nReference the CORE-EEAT Benchmark item O05 (Schema Markup) for content-type to schema mapping:\n### CORE-EEAT Schema Mapping (O05)\n\n| Content Type | Required Schema | Conditional Schema |\n|-------------|----------------|--------------------|\n| Blog (guides) | Article, Breadcrumb | FAQ, HowTo |\n| Blog (tools) | Article, Breadcrumb | FAQ, Review |\n| Blog (insights) | Article, Breadcrumb | FAQ |\n| Alternative | Comparison*, Breadcrumb, FAQ | AggregateRating |\n| Best-of | ItemList, Breadcrumb, FAQ | AggregateRating per tool |\n| Use-case | WebPage, Breadcrumb, FAQ | — |\n| FAQ | FAQPage, Breadcrumb | — |\n| Landing | SoftwareApplication, Breadcrumb, FAQ | WebPage |\n| Testimonial | Review, Breadcrumb | FAQ, Person |\n\n*Use the mapping above to ensure schema type matches content type (CORE-EEAT O05: Pass criteria).*\n\n### Schema Analysis\n\n**Content Type**: [blog/product/FAQ/how-to/local business/etc.]\n**Page URL**: [URL]\n\n**Eligible Rich Results**:\n\n| Rich Result Type | Eligibility | Impact |\n|------------------|-------------|--------|\n| FAQ | ✅/❌ | High - Expands SERP presence |\n| How-To | ✅/❌ | Medium - Shows steps in SERP |\n| Product | ✅/❌ | High - Shows price, availability |\n| Review | ✅/❌ | High - Shows star ratings |\n| Article | ✅/❌ | Medium - Shows publish date, author |\n| Breadcrumb | ✅/❌ | Medium - Shows navigation path |\n| Video | ✅/❌ | High - Shows video thumbnail |\n\n**Recommended Schema Types**:\n1. [Primary schema type] - [reason]\n2. [Secondary schema type] - [reason]\n\n\n\nGenerate Schema Markup\nBased on the identified content type, generate the appropriate JSON-LD schema. Supported types: FAQPage, HowTo, Article/BlogPosting/NewsArticle, Product, LocalBusiness, Organization, BreadcrumbList, Event, Recipe, and combined multi-type schemas.\n\nReference: See references/schema-templates.md for complete, copy-ready JSON-LD templates for all schema types with required and optional properties.\n\nFor each schema generated, include:\n\nAll required properties for the chosen type\nRich result preview showing expected SERP appearance\nNotes on which properties are required vs. optional\n\nWhen combining multiple schema types on one page, wrap them in a JSON array inside a single <script type=\"application/ld+json\"> tag.\n\n\nProvide Implementation and Validation\n## Implementation Guide\n\n### Adding Schema to Your Page\n\n**Option 1: In HTML <head>**\n```html\n<head>\n  <script type=\"application/ld+json\">\n    [Your JSON-LD schema here]\n  </script>\n</head>\n\nOption 2: Before closing </body>\n  <script type=\"application/ld+json\">\n    [Your JSON-LD schema here]\n  </script>\n</body>\n\nValidation Steps\n\n\n~~schema validator\n\nTest your live URL or paste code\nCheck for errors and warnings\n\n\n\nSchema.org Validator\n\nURL: https://validator.schema.org/\nValidates against Schema.org spec\n\n\n\n~~search console\n\nMonitor rich results in ~~search console\nCheck Enhancements reports for issues\n\n\n\nValidation Checklist\n\n JSON syntax is valid (no trailing commas)\n All required properties present\n URLs are absolute, not relative\n Dates are in ISO 8601 format\n Content matches visible page content\n No policy violations"
      },
      {
        "title": "Validation Steps",
        "body": "~~schema validator\n\nTest your live URL or paste code\nCheck for errors and warnings\n\n\n\nSchema.org Validator\n\nURL: https://validator.schema.org/\nValidates against Schema.org spec\n\n\n\n~~search console\n\nMonitor rich results in ~~search console\nCheck Enhancements reports for issues"
      },
      {
        "title": "Validation Checklist",
        "body": "JSON syntax is valid (no trailing commas)\n All required properties present\n URLs are absolute, not relative\n Dates are in ISO 8601 format\n Content matches visible page content\n No policy violations"
      },
      {
        "title": "Input Validation",
        "body": "Page URL or content provided\n Schema type appropriate for content (Article for blog, Product for e-commerce, etc.)\n All required data available (author, dates, prices, etc. depending on schema type)\n Content eligibility for rich results confirmed"
      },
      {
        "title": "Output Validation",
        "body": "JSON syntax validates (no trailing commas, proper quotes)\n All required properties present for chosen schema type\n URLs are absolute, not relative\n Dates in ISO 8601 format (YYYY-MM-DDTHH:MM:SS+00:00)\n Schema content matches visible page content exactly\n Passes ~~schema validator with no errors\n Source of each data point clearly stated (~~web crawler extraction, user-provided, or manual entry)"
      },
      {
        "title": "Example",
        "body": "User: \"Generate FAQ schema for a page about SEO with 3 questions\"\n\nOutput:\n\n## FAQ Schema for SEO Page\n\n### Schema Markup\n\n```json\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is SEO?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"SEO (Search Engine Optimization) is the practice of optimizing websites and content to rank higher in search engine results pages (SERPs). It involves technical optimizations, content creation, and link building to increase organic visibility and drive qualified traffic to your website.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How long does SEO take to work?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"SEO typically takes 3-6 months to show significant results, though this varies based on competition, domain authority, and effort invested. New websites may take 6-12 months, while established sites with existing authority can see improvements in 1-3 months for less competitive keywords.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is SEO better than paid advertising?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"SEO and paid advertising serve different purposes. SEO provides sustainable, long-term traffic without per-click costs but takes time to build. Paid advertising delivers immediate results but stops when you stop paying. Most successful businesses use both: paid ads for immediate leads and SEO for long-term growth.\"\n      }\n    }\n  ]\n}\n\nImplementation: Wrap the above JSON-LD in <script type=\"application/ld+json\">...</script> and place in <head> or before </body>. Test with ~~schema validator."
      },
      {
        "title": "SERP Preview",
        "body": "SEO Guide: Complete Beginner's Tutorial\nyoursite.com/seo-guide/\nLearn SEO from scratch with our comprehensive guide...\n\n▼ What is SEO?\n  SEO (Search Engine Optimization) is the practice of optimizing...\n▼ How long does SEO take to work?\n  SEO typically takes 3-6 months to show significant results...\n▼ Is SEO better than paid advertising?\n  SEO and paid advertising serve different purposes...\n\n## Schema Type Quick Reference\n\n| Content Type | Schema Type | Key Properties |\n|--------------|-------------|----------------|\n| Blog Post | BlogPosting/Article | headline, datePublished, author |\n| Product | Product | name, price, availability |\n| FAQ | FAQPage | Question, Answer |\n| How-To | HowTo | step, totalTime |\n| Local Business | LocalBusiness | address, geo, openingHours |\n| Recipe | Recipe | ingredients, cookTime |\n| Event | Event | startDate, location |\n| Video | VideoObject | uploadDate, duration |\n| Course | Course | provider, name |\n| Review | Review | itemReviewed, ratingValue |\n\n## Tips for Success\n\n1. **Match visible content** - Schema must reflect what users see\n2. **Don't spam** - Only add schema for relevant content\n3. **Keep updated** - Update dates and prices when they change\n4. **Test thoroughly** - Validate before deploying\n5. **Monitor Search Console** - Watch for errors and warnings\n\n## Schema Type Decision Tree\n\n> **Reference**: See [references/schema-decision-tree.md](./references/schema-decision-tree.md) for the full decision tree (content-to-schema mapping), industry-specific recommendations, implementation priority tiers (P0-P4), and validation quick reference.\n\n## Reference Materials\n\n- [Schema Templates](./references/schema-templates.md) - Copy-ready JSON-LD templates for all schema types\n- [Validation Guide](./references/validation-guide.md) - Common errors, required properties, testing workflow\n\n## Related Skills\n\n- [seo-content-writer](../seo-content-writer/) — Create content worth marking up\n- [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) — Audit existing schema\n- [technical-seo-checker](../../optimize/technical-seo-checker/) — Technical validation\n- [entity-optimizer](../../cross-cutting/entity-optimizer/) — Entity audit informs Organization, Person, Product schema"
      }
    ],
    "body": "Schema Markup Generator\n\nSEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills\n\n<details> <summary>Browse all 20 skills</summary>\n\nResearch · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis\n\nBuild · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator\n\nOptimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher\n\nMonitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager\n\nCross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management\n\n</details>\n\nThis skill creates Schema.org structured data markup in JSON-LD format to help search engines understand your content and enable rich results in SERPs.\n\nWhen to Use This Skill\nAdding FAQ schema for expanded SERP presence\nCreating How-To schema for step-by-step content\nAdding Product schema for e-commerce pages\nImplementing Article schema for blog posts\nAdding Local Business schema for location pages\nCreating Review/Rating schema\nImplementing Organization schema for brand presence\nAny page where rich results would improve visibility\nWhat This Skill Does\nSchema Type Selection: Recommends appropriate schema types\nJSON-LD Generation: Creates valid structured data markup\nProperty Mapping: Maps your content to schema properties\nValidation Guidance: Ensures schema meets requirements\nNested Schema: Handles complex, multi-type schemas\nRich Result Eligibility: Identifies which rich results you can target\nHow to Use\nGenerate Schema for Content\nGenerate schema markup for this [content type]: [content/URL]\n\nCreate FAQ schema for these questions and answers: [Q&A list]\n\nSpecific Schema Types\nCreate Product schema for [product name] with [details]\n\nGenerate LocalBusiness schema for [business name and details]\n\nAudit Existing Schema\nReview and improve this schema markup: [existing schema]\n\nData Sources\n\nSee CONNECTORS.md for tool category placeholders.\n\nWith ~~web crawler connected: Automatically crawl and extract page content (visible text, headings, lists, tables), existing schema markup, page metadata, and structured content elements that map to schema properties.\n\nWith manual data only: Ask the user to provide:\n\nPage URL or full HTML content\nPage type (article, product, FAQ, how-to, local business, etc.)\nSpecific data needed for schema (prices, dates, author info, Q&A pairs, etc.)\nCurrent schema markup (if optimizing existing)\n\nProceed with the full workflow using provided data. Note in the output which data is from automated extraction vs. user-provided data.\n\nInstructions\n\nWhen a user requests schema markup:\n\nIdentify Content Type and Rich Result Opportunity\n\nReference the CORE-EEAT Benchmark item O05 (Schema Markup) for content-type to schema mapping:\n\n### CORE-EEAT Schema Mapping (O05)\n\n| Content Type | Required Schema | Conditional Schema |\n|-------------|----------------|--------------------|\n| Blog (guides) | Article, Breadcrumb | FAQ, HowTo |\n| Blog (tools) | Article, Breadcrumb | FAQ, Review |\n| Blog (insights) | Article, Breadcrumb | FAQ |\n| Alternative | Comparison*, Breadcrumb, FAQ | AggregateRating |\n| Best-of | ItemList, Breadcrumb, FAQ | AggregateRating per tool |\n| Use-case | WebPage, Breadcrumb, FAQ | — |\n| FAQ | FAQPage, Breadcrumb | — |\n| Landing | SoftwareApplication, Breadcrumb, FAQ | WebPage |\n| Testimonial | Review, Breadcrumb | FAQ, Person |\n\n*Use the mapping above to ensure schema type matches content type (CORE-EEAT O05: Pass criteria).*\n\n### Schema Analysis\n\n**Content Type**: [blog/product/FAQ/how-to/local business/etc.]\n**Page URL**: [URL]\n\n**Eligible Rich Results**:\n\n| Rich Result Type | Eligibility | Impact |\n|------------------|-------------|--------|\n| FAQ | ✅/❌ | High - Expands SERP presence |\n| How-To | ✅/❌ | Medium - Shows steps in SERP |\n| Product | ✅/❌ | High - Shows price, availability |\n| Review | ✅/❌ | High - Shows star ratings |\n| Article | ✅/❌ | Medium - Shows publish date, author |\n| Breadcrumb | ✅/❌ | Medium - Shows navigation path |\n| Video | ✅/❌ | High - Shows video thumbnail |\n\n**Recommended Schema Types**:\n1. [Primary schema type] - [reason]\n2. [Secondary schema type] - [reason]\n\n\nGenerate Schema Markup\n\nBased on the identified content type, generate the appropriate JSON-LD schema. Supported types: FAQPage, HowTo, Article/BlogPosting/NewsArticle, Product, LocalBusiness, Organization, BreadcrumbList, Event, Recipe, and combined multi-type schemas.\n\nReference: See references/schema-templates.md for complete, copy-ready JSON-LD templates for all schema types with required and optional properties.\n\nFor each schema generated, include:\n\nAll required properties for the chosen type\nRich result preview showing expected SERP appearance\nNotes on which properties are required vs. optional\n\nWhen combining multiple schema types on one page, wrap them in a JSON array inside a single <script type=\"application/ld+json\"> tag.\n\nProvide Implementation and Validation\n\n## Implementation Guide\n\n### Adding Schema to Your Page\n\n**Option 1: In HTML <head>**\n```html\n<head>\n  <script type=\"application/ld+json\">\n    [Your JSON-LD schema here]\n  </script>\n</head>\n\n\nOption 2: Before closing </body>\n\n  <script type=\"application/ld+json\">\n    [Your JSON-LD schema here]\n  </script>\n</body>\n\nValidation Steps\n\n~~schema validator\n\nTest your live URL or paste code\nCheck for errors and warnings\n\nSchema.org Validator\n\nURL: https://validator.schema.org/\nValidates against Schema.org spec\n\n~~search console\n\nMonitor rich results in ~~search console\nCheck Enhancements reports for issues\nValidation Checklist\n JSON syntax is valid (no trailing commas)\n All required properties present\n URLs are absolute, not relative\n Dates are in ISO 8601 format\n Content matches visible page content\n No policy violations\nValidation Checkpoints\nInput Validation\n Page URL or content provided\n Schema type appropriate for content (Article for blog, Product for e-commerce, etc.)\n All required data available (author, dates, prices, etc. depending on schema type)\n Content eligibility for rich results confirmed\nOutput Validation\n JSON syntax validates (no trailing commas, proper quotes)\n All required properties present for chosen schema type\n URLs are absolute, not relative\n Dates in ISO 8601 format (YYYY-MM-DDTHH:MM:SS+00:00)\n Schema content matches visible page content exactly\n Passes ~~schema validator with no errors\n Source of each data point clearly stated (~~web crawler extraction, user-provided, or manual entry)\nExample\n\nUser: \"Generate FAQ schema for a page about SEO with 3 questions\"\n\nOutput:\n\n## FAQ Schema for SEO Page\n\n### Schema Markup\n\n```json\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is SEO?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"SEO (Search Engine Optimization) is the practice of optimizing websites and content to rank higher in search engine results pages (SERPs). It involves technical optimizations, content creation, and link building to increase organic visibility and drive qualified traffic to your website.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How long does SEO take to work?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"SEO typically takes 3-6 months to show significant results, though this varies based on competition, domain authority, and effort invested. New websites may take 6-12 months, while established sites with existing authority can see improvements in 1-3 months for less competitive keywords.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is SEO better than paid advertising?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"SEO and paid advertising serve different purposes. SEO provides sustainable, long-term traffic without per-click costs but takes time to build. Paid advertising delivers immediate results but stops when you stop paying. Most successful businesses use both: paid ads for immediate leads and SEO for long-term growth.\"\n      }\n    }\n  ]\n}\n\n\nImplementation: Wrap the above JSON-LD in <script type=\"application/ld+json\">...</script> and place in <head> or before </body>. Test with ~~schema validator.\n\nSERP Preview\nSEO Guide: Complete Beginner's Tutorial\nyoursite.com/seo-guide/\nLearn SEO from scratch with our comprehensive guide...\n\n▼ What is SEO?\n  SEO (Search Engine Optimization) is the practice of optimizing...\n▼ How long does SEO take to work?\n  SEO typically takes 3-6 months to show significant results...\n▼ Is SEO better than paid advertising?\n  SEO and paid advertising serve different purposes...\n\n\n## Schema Type Quick Reference\n\n| Content Type | Schema Type | Key Properties |\n|--------------|-------------|----------------|\n| Blog Post | BlogPosting/Article | headline, datePublished, author |\n| Product | Product | name, price, availability |\n| FAQ | FAQPage | Question, Answer |\n| How-To | HowTo | step, totalTime |\n| Local Business | LocalBusiness | address, geo, openingHours |\n| Recipe | Recipe | ingredients, cookTime |\n| Event | Event | startDate, location |\n| Video | VideoObject | uploadDate, duration |\n| Course | Course | provider, name |\n| Review | Review | itemReviewed, ratingValue |\n\n## Tips for Success\n\n1. **Match visible content** - Schema must reflect what users see\n2. **Don't spam** - Only add schema for relevant content\n3. **Keep updated** - Update dates and prices when they change\n4. **Test thoroughly** - Validate before deploying\n5. **Monitor Search Console** - Watch for errors and warnings\n\n## Schema Type Decision Tree\n\n> **Reference**: See [references/schema-decision-tree.md](./references/schema-decision-tree.md) for the full decision tree (content-to-schema mapping), industry-specific recommendations, implementation priority tiers (P0-P4), and validation quick reference.\n\n## Reference Materials\n\n- [Schema Templates](./references/schema-templates.md) - Copy-ready JSON-LD templates for all schema types\n- [Validation Guide](./references/validation-guide.md) - Common errors, required properties, testing workflow\n\n## Related Skills\n\n- [seo-content-writer](../seo-content-writer/) — Create content worth marking up\n- [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) — Audit existing schema\n- [technical-seo-checker](../../optimize/technical-seo-checker/) — Technical validation\n- [entity-optimizer](../../cross-cutting/entity-optimizer/) — Entity audit informs Organization, Person, Product schema"
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    "sourceLabel": "tencent",
    "provenanceUrl": "https://clawhub.ai/aaron-he-zhu/schema-markup-generator",
    "publisherUrl": "https://clawhub.ai/aaron-he-zhu/schema-markup-generator",
    "owner": "aaron-he-zhu",
    "version": "3.0.0",
    "license": null,
    "verificationStatus": "Indexed source record"
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    "detailUrl": "https://openagent3.xyz/skills/schema-markup-generator",
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