# Send SEM to your agent Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually. ## Fast path - Download the package from Yavira. - Extract it into a folder your agent can access. - Paste one of the prompts below and point your agent at the extracted folder. ## Suggested prompts ### New install ```text I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete. ``` ### Upgrade existing ```text I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run. ``` ## Machine-readable fields ```json { "schemaVersion": "1.0", "item": { "slug": "sem", "name": "SEM", "source": "tencent", "type": "skill", "category": "开发工具", "sourceUrl": "https://clawhub.ai/ivangdavila/sem", "canonicalUrl": "https://clawhub.ai/ivangdavila/sem", "targetPlatform": "OpenClaw" }, "install": { "downloadUrl": "/downloads/sem", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=sem", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "packageFormat": "ZIP package", "primaryDoc": "SKILL.md", "includedAssets": [ "SKILL.md" ], "downloadMode": "redirect", "sourceHealth": { "source": "tencent", "slug": "sem", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-05-08T07:38:52.906Z", "expiresAt": "2026-05-15T07:38:52.906Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=sem", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=sem", "contentDisposition": "attachment; filename=\"sem-1.0.0.zip\"", "redirectLocation": null, "bodySnippet": null, "slug": "sem" }, "scope": "item", "summary": "Item download looks usable.", "detail": "Yavira can redirect you to the upstream package for this item.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/sem" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] } }, "links": { "detailUrl": "https://openagent3.xyz/skills/sem", "downloadUrl": "https://openagent3.xyz/downloads/sem", "agentUrl": "https://openagent3.xyz/skills/sem/agent", "manifestUrl": "https://openagent3.xyz/skills/sem/agent.json", "briefUrl": "https://openagent3.xyz/skills/sem/agent.md" } } ``` ## Documentation ### Keyword Strategy Exact match isn't exact anymore — Google includes "close variants" (plurals, misspellings, implied intent). Review search terms report weekly Broad match needs smart bidding — without automated bidding, broad match burns budget on irrelevant queries Long-tail keywords have lower CPC but need volume — 100 low-volume keywords won't spend, consolidate into phrase/broad with negatives Competitor brand bidding is legal but expensive — CPCs are 2-5x higher and Quality Scores stay low. Budget accordingly Single Keyword Ad Groups (SKAGs) are outdated — Google's algorithm works better with theme-based ad groups of 5-15 related keywords ### Quality Score Impact Quality Score affects CPC exponentially — QS 10 pays ~50% less than QS 5 for same position Three components: expected CTR, ad relevance, landing page experience. Check diagnostics to know which to fix Historical CTR matters most — new keywords inherit account-level history. Poor performers drag down new campaigns Landing page speed is a ranking factor — compress images, remove unnecessary scripts before scaling spend Ad relevance requires keyword in headline — dynamic keyword insertion ({KeyWord:Default}) is cheap but effective ### Bidding Mistakes Manual CPC leaves money on table at scale — switch to automated bidding after 30+ conversions/month Target CPA too aggressive kills volume — start 20% above actual CPA, tighten gradually Maximize Conversions without cap spends entire budget regardless of efficiency — always set a target CPA or ROAS Enhanced CPC (ECPC) is neither manual nor smart — commit to one strategy, ECPC is the worst of both Bid adjustments stack multiplicatively — +50% device × +30% location = +95%, not +80% ### Campaign Structure Search and Display in same campaign is always wrong — different intents, different metrics, split them Brand campaigns should be separate — protect branded terms, track true branded vs non-branded performance Geographic targeting at campaign level, not ad group — easier budget control by region Audience layering (observation mode) first — collect data before switching to targeting mode that restricts reach Shared budgets hide which campaigns would spend more — use individual budgets to understand true demand ### Ad Copy Rules Include primary keyword in Headline 1 — ad relevance and CTR both improve Responsive Search Ads need 8-10 headline variations — algorithm can't optimize with only 3-4 options Pin critical messaging to position 1 — brand name, key offer, or compliance text that must always show Call extensions increase CTR 5-10% — add phone number even if calls aren't primary goal Test exactly one element at a time — headline vs headline, not headline + description + CTA simultaneously ### Search Terms Hygiene Review search terms weekly, not monthly — irrelevant spend compounds fast Add negatives at campaign level for broad exclusions, ad group level for specific refinement Negative keyword match types matter — "free" as phrase negative blocks "free trial" but not "trial free download" Create a shared negative keyword list — apply learnings across campaigns automatically Search term "other" category is hidden queries — if it's significant %, request detailed report from rep or use scripts ### Conversion Tracking Errors Last-click attribution hides assist value — at minimum, compare with data-driven attribution Counting "All conversions" inflates ROAS — filter to primary conversion action for true performance Phone call conversions need duration minimums — 60 seconds minimum filters spam and misdials Micro-conversions (email signups) have different values than purchases — set values proportionally Cross-device conversions are modeled, not tracked — factor uncertainty into ROAS calculations ### Scaling Paid Search Search volume has a ceiling — unlike social, you can't pay to reach more people than are searching Impression Share shows headroom — if IS is 90%+, growth requires new keywords, not more budget Diminishing returns are real — CPAs increase 20-40% when scaling past optimal volume. Know your efficiency/volume tradeoff Bing Ads imports Google campaigns directly — 10-15% extra volume at lower CPCs, minimal extra work International expansion multiplies complexity — separate accounts per market, don't just add countries to existing campaigns ### Platform Automation Auto-applied recommendations are opt-out, not opt-in — disable recommendations that conflict with strategy Smart campaigns hide too much data — use regular campaigns for control and learning Performance Max cannibalizes branded search — exclude brand terms or track incrementality carefully Scripts automate repetitive tasks — bid adjustments, budget pacing, negative keyword mining run automatically Rules-based automation is fragile — "if CTR < 2%, pause" kills potentially good ads too early. Use with caution ## Trust - Source: tencent - Verification: Indexed source record - Publisher: ivangdavila - Version: 1.0.0 ## Source health - Status: healthy - Item download looks usable. - Yavira can redirect you to the upstream package for this item. - Health scope: item - Reason: direct_download_ok - Checked at: 2026-05-08T07:38:52.906Z - Expires at: 2026-05-15T07:38:52.906Z - Recommended action: Download for OpenClaw ## Links - [Detail page](https://openagent3.xyz/skills/sem) - [Send to Agent page](https://openagent3.xyz/skills/sem/agent) - [JSON manifest](https://openagent3.xyz/skills/sem/agent.json) - [Markdown brief](https://openagent3.xyz/skills/sem/agent.md) - [Download page](https://openagent3.xyz/downloads/sem)