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      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
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    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "SEO Content Writer",
        "body": "SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills\n\nResearch · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis\n\nBuild · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator\n\nOptimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher\n\nMonitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager\n\nCross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management\n\nThis skill creates search-engine-optimized content that ranks well while providing genuine value to readers. It applies proven SEO copywriting techniques, proper keyword integration, and optimal content structure."
      },
      {
        "title": "When to Use This Skill",
        "body": "Writing blog posts targeting specific keywords\nCreating landing pages optimized for search\nDeveloping pillar content for topic clusters\nWriting product descriptions for e-commerce\nCreating service pages for local SEO\nProducing how-to guides and tutorials\nWriting comparison and review articles"
      },
      {
        "title": "What This Skill Does",
        "body": "Keyword Integration: Naturally incorporates target and related keywords\nStructure Optimization: Creates scannable, well-organized content\nTitle & Meta Creation: Writes compelling, click-worthy titles\nHeader Optimization: Uses strategic H1-H6 hierarchy\nInternal Linking: Suggests relevant internal link opportunities\nReadability Enhancement: Ensures content is accessible and engaging\nFeatured Snippet Optimization: Formats for SERP feature opportunities"
      },
      {
        "title": "Basic Content Creation",
        "body": "Write an SEO-optimized article about [topic] targeting the keyword [keyword]\n\nCreate a blog post for [topic] with these keywords: [keyword list]"
      },
      {
        "title": "With Specific Requirements",
        "body": "Write a 2,000-word guide about [topic] targeting [keyword],\ninclude FAQ section for featured snippets"
      },
      {
        "title": "Content Briefs",
        "body": "Here's my content brief: [brief]. Write SEO-optimized content following this outline."
      },
      {
        "title": "Data Sources",
        "body": "See CONNECTORS.md for tool category placeholders.\n\nWith ~~SEO tool + ~~search console connected:\nAutomatically pull keyword metrics (search volume, difficulty, CPC), competitor content analysis (top-ranking pages, content length, common topics), SERP features (featured snippets, PAA questions), and keyword opportunities (related keywords, question-based queries).\n\nWith manual data only:\nAsk the user to provide:\n\nTarget primary keyword and 3-5 secondary keywords\nTarget audience and search intent (informational/commercial/transactional)\nTarget word count and desired tone\nAny competitor URLs or content examples to reference\n\nProceed with the full workflow using provided data. Note in the output which metrics are from automated collection vs. user-provided data."
      },
      {
        "title": "Instructions",
        "body": "When a user requests SEO content:\n\nGather Requirements\nConfirm or ask for:\n### Content Requirements\n\n**Primary Keyword**: [main keyword]\n**Secondary Keywords**: [2-5 related keywords]\n**Target Word Count**: [length]\n**Content Type**: [blog/guide/landing page/etc.]\n**Target Audience**: [who is this for]\n**Search Intent**: [informational/commercial/transactional]\n**Tone**: [professional/casual/technical/friendly]\n**CTA Goal**: [what action should readers take]\n**Competitor URLs**: [top ranking content to beat]\n\n\n\nLoad CORE-EEAT Quality Constraints\nBefore writing, load content quality standards from the CORE-EEAT Benchmark:\n### CORE-EEAT Pre-Write Checklist\n\n**Content Type**: [identified from requirements above]\n**Loaded Constraints** (high-weight items for this content type):\n\nApply these standards while writing:\n\n| ID | Standard | How to Apply |\n|----|----------|-------------|\n| C01 | Intent Alignment | Title promise must match content delivery |\n| C02 | Direct Answer | Core answer in first 150 words |\n| C06 | Audience Targeting | State \"this article is for...\" |\n| C10 | Semantic Closure | Conclusion answers opening question + next steps |\n| O01 | Heading Hierarchy | H1→H2→H3, no level skipping |\n| O02 | Summary Box | Include TL;DR or Key Takeaways |\n| O06 | Section Chunking | Each section single topic; paragraphs 3–5 sentences |\n| O09 | Information Density | No filler; consistent terminology |\n| R01 | Data Precision | ≥5 precise numbers with units |\n| R02 | Citation Density | ≥1 external citation per 500 words |\n| R04 | Evidence-Claim Mapping | Every claim backed by evidence |\n| R07 | Entity Precision | Full names for people/orgs/products |\n| C03 | Query Coverage | Cover ≥3 query variants (synonyms, long-tail) |\n| O08 | Anchor Navigation | Table of contents with jump links |\n| O10 | Multimedia Structure | Images/videos have captions and carry information |\n| E07 | Practical Tools | Include downloadable templates, checklists, or calculators |\n\n_These 16 items apply across all content types. For content-type-specific dimension weights, see the Content-Type Weight Table in [core-eeat-benchmark.md](../../references/core-eeat-benchmark.md)._\n_Full 80-item benchmark: [references/core-eeat-benchmark.md](../../references/core-eeat-benchmark.md)_\n_For complete content quality audit: use [content-quality-auditor](../../cross-cutting/content-quality-auditor/)_\n\n\n\nResearch and Plan\nBefore writing:\n### Content Research\n\n**SERP Analysis**:\n- Top results format: [what's ranking]\n- Average word count: [X] words\n- Common sections: [list]\n- SERP features: [snippets, PAA, etc.]\n\n**Keyword Map**:\n- Primary: [keyword] - use in title, H1, intro, conclusion\n- Secondary: [keywords] - use in H2s, body paragraphs\n- LSI/Related: [terms] - sprinkle naturally throughout\n- Questions: [PAA questions] - use as H2/H3s or FAQ\n\n**Content Angle**:\n[What unique perspective or value will this content provide?]\n\n\n\nCreate Optimized Title\n### Title Optimization\n\n**Requirements**:\n- Include primary keyword (preferably at start)\n- Under 60 characters for full SERP display\n- Compelling and click-worthy\n- Match search intent\n\n**Title Options**:\n\n1. [Title option 1] ([X] chars)\n   - Keyword position: [front/middle]\n   - Power words: [list]\n\n2. [Title option 2] ([X] chars)\n   - Keyword position: [front/middle]\n   - Power words: [list]\n\n**Recommended**: [Best option with reasoning]\n\n\n\nWrite Meta Description\n### Meta Description\n\n**Requirements**:\n- 150-160 characters\n- Include primary keyword naturally\n- Include call-to-action\n- Compelling and specific\n\n**Meta Description**:\n\"[Description text]\" ([X] characters)\n\n**Elements included**:\n- ✅ Primary keyword\n- ✅ Value proposition\n- ✅ CTA or curiosity hook\n\n\n\nStructure Content and Write\nStructure: H1 (primary keyword, one per page) > Introduction (100-150 words, hook + promise + keyword in first 100 words) > H2 sections (secondary keywords/questions) > H3 sub-topics > FAQ section > Conclusion (summary + keyword + CTA).\n\n\nApply On-Page SEO Best Practices\nFollow the on-page SEO checklist (keyword placement, content quality, readability, technical elements) and the content writing template (H1 with keyword, hook, sections with H2/H3, FAQ, conclusion with CTA).\n\nReference: See references/seo-writing-checklist.md for the full on-page SEO checklist, content writing template, and featured snippet optimization patterns.\n\nKey requirements while writing:\n\nPrimary keyword in title, H1, first 100 words, at least one H2, and conclusion\nParagraphs of 3-5 sentences; varied sentence length; bullet points and bold key phrases\nInternal links (2-5) and external authoritative links (2-3)\nFAQ section with 40-60 word answers for featured snippet opportunity\nOptimize for definition, list, table, and how-to snippets where applicable\n\n\n\nAdd Internal/External Links\n### Link Recommendations\n\n**Internal Links** (include 2-5):\n1. \"[anchor text]\" → [/your-page-url] (relevant because: [reason])\n2. \"[anchor text]\" → [/your-page-url] (relevant because: [reason])\n\n**External Links** (include 2-3 authoritative sources):\n1. \"[anchor text]\" → [authoritative-source.com] (supports: [claim])\n2. \"[anchor text]\" → [authoritative-source.com] (supports: [claim])\n\n\n\nFinal SEO Review and CORE-EEAT Self-Check\nScore content across 10 SEO factors (title, meta description, H1, keyword placement, H2s, internal links, external links, FAQ, readability, word count) and produce an Overall SEO Score out of 10.\nThen verify the 16 CORE-EEAT pre-write constraints (C01, C02, C06, C10, O01, O02, O06, O09, R01, R02, R04, R07, C03, O08, O10, E07) with pass/warning/fail status. List items needing attention.\nFor full 80-item audit, use content-quality-auditor"
      },
      {
        "title": "Input Validation",
        "body": "Primary keyword confirmed and matches search intent\n Target word count specified (minimum 800 words for substantive content)\n Content type and audience clearly defined\n Competitor URLs reviewed or target SERP features identified"
      },
      {
        "title": "Output Validation",
        "body": "Keyword density within 1-2% for primary keyword (Note: Keyword density is a guideline, not a hard rule. Modern search engines prioritize semantic relevance and natural language over exact density targets. Focus on covering the topic comprehensively with semantic variants rather than hitting a specific percentage.)\n All sections from outline covered completely\n Internal links included (2-5 relevant links)\n FAQ section present with at least 3 questions\n Readability score appropriate for target audience\n Source of each data point clearly stated (~~SEO tool data, user-provided, or estimated)"
      },
      {
        "title": "Example",
        "body": "User: \"Write an SEO-optimized article about 'email marketing best practices' targeting small businesses\"\n\nReference: See references/seo-writing-checklist.md for the full example output demonstrating a complete SEO article with meta description, H1/H2/H3 hierarchy, statistics with citations, comparison tables, FAQ section, and conclusion with CTA.\n\nThe example output demonstrates: keyword in H1 and first 100 words, statistics with sources (DMA, Emarsys), comparison tables, bullet-point lists, pro tips, FAQ section with 40-60 word answers, and a clear CTA in the conclusion."
      },
      {
        "title": "How-To Guide",
        "body": "Write a how-to guide for [task] targeting [keyword]"
      },
      {
        "title": "Comparison Article",
        "body": "Write a comparison article: [Option A] vs [Option B] for [keyword]"
      },
      {
        "title": "Listicle",
        "body": "Write a list post: \"X Best [Items] for [Audience/Purpose]\" targeting [keyword]"
      },
      {
        "title": "Ultimate Guide",
        "body": "Write an ultimate guide about [topic] (3,000+ words) targeting [keyword]"
      },
      {
        "title": "Tips for Success",
        "body": "Match search intent - Informational queries need guides, not sales pages\nFront-load value - Put key information early for readers and snippets\nUse data and examples - Specific beats generic every time\nWrite for humans first - SEO optimization should feel natural\nInclude visual elements - Break up text with images, tables, lists\nUpdate regularly - Fresh content signals to search engines"
      },
      {
        "title": "Reference Materials",
        "body": "Title Formulas - Proven headline formulas, power words, CTR patterns\nContent Structure Templates - Templates for blog posts, comparisons, listicles, how-tos, pillar pages"
      },
      {
        "title": "Related Skills",
        "body": "keyword-research — Find keywords to target\ngeo-content-optimizer — Optimize for AI citations\nmeta-tags-optimizer — Create compelling meta tags\non-page-seo-auditor — Audit SEO elements\ncontent-quality-auditor — Full 80-item CORE-EEAT audit"
      }
    ],
    "body": "SEO Content Writer\n\nSEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills\n\n<details> <summary>Browse all 20 skills</summary>\n\nResearch · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis\n\nBuild · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator\n\nOptimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher\n\nMonitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager\n\nCross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management\n\n</details>\n\nThis skill creates search-engine-optimized content that ranks well while providing genuine value to readers. It applies proven SEO copywriting techniques, proper keyword integration, and optimal content structure.\n\nWhen to Use This Skill\nWriting blog posts targeting specific keywords\nCreating landing pages optimized for search\nDeveloping pillar content for topic clusters\nWriting product descriptions for e-commerce\nCreating service pages for local SEO\nProducing how-to guides and tutorials\nWriting comparison and review articles\nWhat This Skill Does\nKeyword Integration: Naturally incorporates target and related keywords\nStructure Optimization: Creates scannable, well-organized content\nTitle & Meta Creation: Writes compelling, click-worthy titles\nHeader Optimization: Uses strategic H1-H6 hierarchy\nInternal Linking: Suggests relevant internal link opportunities\nReadability Enhancement: Ensures content is accessible and engaging\nFeatured Snippet Optimization: Formats for SERP feature opportunities\nHow to Use\nBasic Content Creation\nWrite an SEO-optimized article about [topic] targeting the keyword [keyword]\n\nCreate a blog post for [topic] with these keywords: [keyword list]\n\nWith Specific Requirements\nWrite a 2,000-word guide about [topic] targeting [keyword],\ninclude FAQ section for featured snippets\n\nContent Briefs\nHere's my content brief: [brief]. Write SEO-optimized content following this outline.\n\nData Sources\n\nSee CONNECTORS.md for tool category placeholders.\n\nWith ~~SEO tool + ~~search console connected: Automatically pull keyword metrics (search volume, difficulty, CPC), competitor content analysis (top-ranking pages, content length, common topics), SERP features (featured snippets, PAA questions), and keyword opportunities (related keywords, question-based queries).\n\nWith manual data only: Ask the user to provide:\n\nTarget primary keyword and 3-5 secondary keywords\nTarget audience and search intent (informational/commercial/transactional)\nTarget word count and desired tone\nAny competitor URLs or content examples to reference\n\nProceed with the full workflow using provided data. Note in the output which metrics are from automated collection vs. user-provided data.\n\nInstructions\n\nWhen a user requests SEO content:\n\nGather Requirements\n\nConfirm or ask for:\n\n### Content Requirements\n\n**Primary Keyword**: [main keyword]\n**Secondary Keywords**: [2-5 related keywords]\n**Target Word Count**: [length]\n**Content Type**: [blog/guide/landing page/etc.]\n**Target Audience**: [who is this for]\n**Search Intent**: [informational/commercial/transactional]\n**Tone**: [professional/casual/technical/friendly]\n**CTA Goal**: [what action should readers take]\n**Competitor URLs**: [top ranking content to beat]\n\n\nLoad CORE-EEAT Quality Constraints\n\nBefore writing, load content quality standards from the CORE-EEAT Benchmark:\n\n### CORE-EEAT Pre-Write Checklist\n\n**Content Type**: [identified from requirements above]\n**Loaded Constraints** (high-weight items for this content type):\n\nApply these standards while writing:\n\n| ID | Standard | How to Apply |\n|----|----------|-------------|\n| C01 | Intent Alignment | Title promise must match content delivery |\n| C02 | Direct Answer | Core answer in first 150 words |\n| C06 | Audience Targeting | State \"this article is for...\" |\n| C10 | Semantic Closure | Conclusion answers opening question + next steps |\n| O01 | Heading Hierarchy | H1→H2→H3, no level skipping |\n| O02 | Summary Box | Include TL;DR or Key Takeaways |\n| O06 | Section Chunking | Each section single topic; paragraphs 3–5 sentences |\n| O09 | Information Density | No filler; consistent terminology |\n| R01 | Data Precision | ≥5 precise numbers with units |\n| R02 | Citation Density | ≥1 external citation per 500 words |\n| R04 | Evidence-Claim Mapping | Every claim backed by evidence |\n| R07 | Entity Precision | Full names for people/orgs/products |\n| C03 | Query Coverage | Cover ≥3 query variants (synonyms, long-tail) |\n| O08 | Anchor Navigation | Table of contents with jump links |\n| O10 | Multimedia Structure | Images/videos have captions and carry information |\n| E07 | Practical Tools | Include downloadable templates, checklists, or calculators |\n\n_These 16 items apply across all content types. For content-type-specific dimension weights, see the Content-Type Weight Table in [core-eeat-benchmark.md](../../references/core-eeat-benchmark.md)._\n_Full 80-item benchmark: [references/core-eeat-benchmark.md](../../references/core-eeat-benchmark.md)_\n_For complete content quality audit: use [content-quality-auditor](../../cross-cutting/content-quality-auditor/)_\n\n\nResearch and Plan\n\nBefore writing:\n\n### Content Research\n\n**SERP Analysis**:\n- Top results format: [what's ranking]\n- Average word count: [X] words\n- Common sections: [list]\n- SERP features: [snippets, PAA, etc.]\n\n**Keyword Map**:\n- Primary: [keyword] - use in title, H1, intro, conclusion\n- Secondary: [keywords] - use in H2s, body paragraphs\n- LSI/Related: [terms] - sprinkle naturally throughout\n- Questions: [PAA questions] - use as H2/H3s or FAQ\n\n**Content Angle**:\n[What unique perspective or value will this content provide?]\n\n\nCreate Optimized Title\n\n### Title Optimization\n\n**Requirements**:\n- Include primary keyword (preferably at start)\n- Under 60 characters for full SERP display\n- Compelling and click-worthy\n- Match search intent\n\n**Title Options**:\n\n1. [Title option 1] ([X] chars)\n   - Keyword position: [front/middle]\n   - Power words: [list]\n\n2. [Title option 2] ([X] chars)\n   - Keyword position: [front/middle]\n   - Power words: [list]\n\n**Recommended**: [Best option with reasoning]\n\n\nWrite Meta Description\n\n### Meta Description\n\n**Requirements**:\n- 150-160 characters\n- Include primary keyword naturally\n- Include call-to-action\n- Compelling and specific\n\n**Meta Description**:\n\"[Description text]\" ([X] characters)\n\n**Elements included**:\n- ✅ Primary keyword\n- ✅ Value proposition\n- ✅ CTA or curiosity hook\n\n\nStructure Content and Write\n\nStructure: H1 (primary keyword, one per page) > Introduction (100-150 words, hook + promise + keyword in first 100 words) > H2 sections (secondary keywords/questions) > H3 sub-topics > FAQ section > Conclusion (summary + keyword + CTA).\n\nApply On-Page SEO Best Practices\n\nFollow the on-page SEO checklist (keyword placement, content quality, readability, technical elements) and the content writing template (H1 with keyword, hook, sections with H2/H3, FAQ, conclusion with CTA).\n\nReference: See references/seo-writing-checklist.md for the full on-page SEO checklist, content writing template, and featured snippet optimization patterns.\n\nKey requirements while writing:\n\nPrimary keyword in title, H1, first 100 words, at least one H2, and conclusion\nParagraphs of 3-5 sentences; varied sentence length; bullet points and bold key phrases\nInternal links (2-5) and external authoritative links (2-3)\nFAQ section with 40-60 word answers for featured snippet opportunity\nOptimize for definition, list, table, and how-to snippets where applicable\n\nAdd Internal/External Links\n\n### Link Recommendations\n\n**Internal Links** (include 2-5):\n1. \"[anchor text]\" → [/your-page-url] (relevant because: [reason])\n2. \"[anchor text]\" → [/your-page-url] (relevant because: [reason])\n\n**External Links** (include 2-3 authoritative sources):\n1. \"[anchor text]\" → [authoritative-source.com] (supports: [claim])\n2. \"[anchor text]\" → [authoritative-source.com] (supports: [claim])\n\n\nFinal SEO Review and CORE-EEAT Self-Check\n\nScore content across 10 SEO factors (title, meta description, H1, keyword placement, H2s, internal links, external links, FAQ, readability, word count) and produce an Overall SEO Score out of 10.\n\nThen verify the 16 CORE-EEAT pre-write constraints (C01, C02, C06, C10, O01, O02, O06, O09, R01, R02, R04, R07, C03, O08, O10, E07) with pass/warning/fail status. List items needing attention.\n\nFor full 80-item audit, use content-quality-auditor\n\nValidation Checkpoints\nInput Validation\n Primary keyword confirmed and matches search intent\n Target word count specified (minimum 800 words for substantive content)\n Content type and audience clearly defined\n Competitor URLs reviewed or target SERP features identified\nOutput Validation\n Keyword density within 1-2% for primary keyword (Note: Keyword density is a guideline, not a hard rule. Modern search engines prioritize semantic relevance and natural language over exact density targets. Focus on covering the topic comprehensively with semantic variants rather than hitting a specific percentage.)\n All sections from outline covered completely\n Internal links included (2-5 relevant links)\n FAQ section present with at least 3 questions\n Readability score appropriate for target audience\n Source of each data point clearly stated (~~SEO tool data, user-provided, or estimated)\nExample\n\nUser: \"Write an SEO-optimized article about 'email marketing best practices' targeting small businesses\"\n\nReference: See references/seo-writing-checklist.md for the full example output demonstrating a complete SEO article with meta description, H1/H2/H3 hierarchy, statistics with citations, comparison tables, FAQ section, and conclusion with CTA.\n\nThe example output demonstrates: keyword in H1 and first 100 words, statistics with sources (DMA, Emarsys), comparison tables, bullet-point lists, pro tips, FAQ section with 40-60 word answers, and a clear CTA in the conclusion.\n\nContent Type Templates\nHow-To Guide\nWrite a how-to guide for [task] targeting [keyword]\n\nComparison Article\nWrite a comparison article: [Option A] vs [Option B] for [keyword]\n\nListicle\nWrite a list post: \"X Best [Items] for [Audience/Purpose]\" targeting [keyword]\n\nUltimate Guide\nWrite an ultimate guide about [topic] (3,000+ words) targeting [keyword]\n\nTips for Success\nMatch search intent - Informational queries need guides, not sales pages\nFront-load value - Put key information early for readers and snippets\nUse data and examples - Specific beats generic every time\nWrite for humans first - SEO optimization should feel natural\nInclude visual elements - Break up text with images, tables, lists\nUpdate regularly - Fresh content signals to search engines\nReference Materials\nTitle Formulas - Proven headline formulas, power words, CTR patterns\nContent Structure Templates - Templates for blog posts, comparisons, listicles, how-tos, pillar pages\nRelated Skills\nkeyword-research — Find keywords to target\ngeo-content-optimizer — Optimize for AI citations\nmeta-tags-optimizer — Create compelling meta tags\non-page-seo-auditor — Audit SEO elements\ncontent-quality-auditor — Full 80-item CORE-EEAT audit"
  },
  "trust": {
    "sourceLabel": "tencent",
    "provenanceUrl": "https://clawhub.ai/aaron-he-zhu/seo-content-writer",
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