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    "name": "SEO Research Master — Keyword & Content Strategy",
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    "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
    "steps": [
      "Download the package from Yavira.",
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      "Paste one of the prompts below and point your agent at the extracted folder."
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        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
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        "label": "Upgrade existing",
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    "sections": [
      {
        "title": "What This Skill Does",
        "body": "Guides you through a complete SEO research process using AI analysis. Identifies high-opportunity keywords, analyzes competitor positioning, and builds a prioritized content roadmap that drives organic traffic."
      },
      {
        "title": "How to Use This Skill",
        "body": "Input format:\n\nNICHE: [Your industry/specialty]\nLOCATION: [City, Region, or \"Global\"]\nMAIN SERVICES/PRODUCTS: [List 3-5 core offerings]\nCURRENT WEBSITE: [URL if you have one, or \"none\"]\nCOMPETITORS: [2-3 competitor names or websites]\nTARGET AUDIENCE: [Brief description]\nGOAL: [Traffic / Leads / Brand awareness / Local visibility]"
      },
      {
        "title": "Seed Keyword Generation",
        "body": "Ask the AI to generate seed keywords using this prompt:\n\nGenerate 20 seed keywords for [NICHE] targeting [AUDIENCE] in [LOCATION].\nInclude: informational, commercial, navigational, and local keywords.\nFormat as a table with: keyword | intent | estimated monthly searches | competition level"
      },
      {
        "title": "Keyword Categories to Cover",
        "body": "Informational Keywords (blog content)\n\n\"How to [solve problem in your niche]\"\n\"What is [your main service/product]\"\n\"Why [common audience question]\"\n\"[Topic] tips/guide/checklist\"\n\nCommercial Keywords (service/product pages)\n\n\"Best [your service] in [location]\"\n\"[Your service] near me\"\n\"[Your service] price/cost\"\n\"Hire [your profession] [location]\"\n\nComparison Keywords (captures buyers)\n\n\"[Your service] vs [alternative]\"\n\"Is [your service] worth it\"\n\"[Your service] pros and cons\"\n\nLocal SEO Keywords (if location-based)\n\n\"[Service] [city name]\"\n\"[Profession] [neighborhood]\"\n\"Near me [service]\""
      },
      {
        "title": "Phase 2: Keyword Prioritization Matrix",
        "body": "Score each keyword on these criteria:\n\nKeywordMonthly VolumeDifficulty (1-10)Business ValuePriority Score[Keyword][Est. volume][1-10][High/Med/Low][(Volume/Difficulty) × Value]\n\nPriority Formula:\n\nHigh priority = High volume + Low difficulty + High business value\nQuick wins = Medium volume + Very low difficulty (new sites start here)\nLong-term targets = High volume + High difficulty (build authority first)"
      },
      {
        "title": "Competitor Content Gap Analysis",
        "body": "For each competitor, identify:\n\nCOMPETITOR: [Name/URL]\nTheir top ranking keywords: [list]\nContent they rank for that you don't: [gap list]\nContent you rank for that they don't: [your advantage]\nTheir weak spots (thin content, poor UX, missing topics): [list]"
      },
      {
        "title": "Content Gap Opportunities",
        "body": "The AI will identify topics your competitors haven't covered well — these are your fastest path to ranking.\n\nPrompt to use:\n\nAnalyze content gaps between [YOUR BRAND] and [COMPETITOR] in [NICHE].\nList 10 topics that [COMPETITOR] ranks for but hasn't covered thoroughly.\nThese are opportunities to create better content and outrank them."
      },
      {
        "title": "12-Month Content Plan Structure",
        "body": "Month 1-3: Foundation\nFocus on: Long-tail, low competition, high intent keywords\n\n4 blog posts targeting informational keywords\n2 service/product page optimizations\nGoogle Business Profile optimization (if local)\n\nMonth 4-6: Authority Building\nFocus on: Mid-competition keywords in your core topics\n\n4 blog posts with internal linking to Month 1-3 content\n1 comprehensive guide (2000+ words, pillar content)\n2 local landing pages (if multi-location)\n\nMonth 7-12: Competitive Keywords\nFocus on: High-volume, competitive terms\n\nBuild on existing authority\nTarget competitor keywords with superior content\nBegin link-building through guest posts/partnerships"
      },
      {
        "title": "Phase 5: On-Page SEO Checklist",
        "body": "Apply to every piece of content:"
      },
      {
        "title": "Title Tag (50-60 characters)",
        "body": "Primary keyword at the start\n Brand name at the end (optional for long keywords)\n Compelling for human readers, not just algorithms"
      },
      {
        "title": "Meta Description (150-160 characters)",
        "body": "Includes primary keyword\n Clear value proposition\n Call-to-action (\"Learn more\", \"Get a free quote\", etc.)"
      },
      {
        "title": "Content Structure",
        "body": "H1 contains primary keyword (only one H1 per page)\n H2s contain secondary/LSI keywords\n Primary keyword in first 100 words\n Keyword density: 1-2% (don't stuff)\n Internal links to 2-3 related pages on your site\n External links to 1-2 authoritative sources"
      },
      {
        "title": "Technical Basics",
        "body": "URL slug contains primary keyword\n Image alt text describes the image + keyword where natural\n Page loads in under 3 seconds\n Mobile-friendly layout"
      },
      {
        "title": "Google Business Profile Optimization",
        "body": "Must-have elements:\n\nBusiness name exactly as registered\nConsistent NAP (Name, Address, Phone) everywhere online\nPrimary category + 5 additional categories\n5+ photos updated monthly\nWeekly Google Business posts\nRespond to ALL reviews within 24 hours"
      },
      {
        "title": "Local Citation Building",
        "body": "Priority directories:\n\nGoogle Business Profile (essential)\nYelp (high authority)\nIndustry-specific directories\nLocal chamber of commerce\nLocal news/blog mentions"
      },
      {
        "title": "Monthly SEO Report",
        "body": "PERIOD: [Month/Year]\nTOP 5 RANKING KEYWORDS: [list with position]\nNEW KEYWORDS RANKING: [list]\nORGANIC TRAFFIC: [sessions this month vs last month]\nTOP PERFORMING PAGES: [list with traffic]\nNEXT MONTH FOCUS: [2-3 priority actions]\n\nTools to track for free:\n\nGoogle Search Console (position tracking, click data)\nGoogle Analytics 4 (traffic, behavior)\nGoogle Business Profile Insights (local visibility)"
      },
      {
        "title": "Use with ContentAI Suite",
        "body": "This skill works seamlessly with ContentAI Suite — a free multi-agent marketing platform. Enter your keywords and let AI generate all your SEO content automatically.\n\n→ Try it free: https://contentai-suite.vercel.app"
      }
    ],
    "body": "SEO Research Master — Universal Keyword & Content Strategy\nWhat This Skill Does\n\nGuides you through a complete SEO research process using AI analysis. Identifies high-opportunity keywords, analyzes competitor positioning, and builds a prioritized content roadmap that drives organic traffic.\n\nHow to Use This Skill\n\nInput format:\n\nNICHE: [Your industry/specialty]\nLOCATION: [City, Region, or \"Global\"]\nMAIN SERVICES/PRODUCTS: [List 3-5 core offerings]\nCURRENT WEBSITE: [URL if you have one, or \"none\"]\nCOMPETITORS: [2-3 competitor names or websites]\nTARGET AUDIENCE: [Brief description]\nGOAL: [Traffic / Leads / Brand awareness / Local visibility]\n\nPhase 1: Keyword Discovery\nSeed Keyword Generation\n\nAsk the AI to generate seed keywords using this prompt:\n\nGenerate 20 seed keywords for [NICHE] targeting [AUDIENCE] in [LOCATION].\nInclude: informational, commercial, navigational, and local keywords.\nFormat as a table with: keyword | intent | estimated monthly searches | competition level\n\nKeyword Categories to Cover\n\nInformational Keywords (blog content)\n\n\"How to [solve problem in your niche]\"\n\"What is [your main service/product]\"\n\"Why [common audience question]\"\n\"[Topic] tips/guide/checklist\"\n\nCommercial Keywords (service/product pages)\n\n\"Best [your service] in [location]\"\n\"[Your service] near me\"\n\"[Your service] price/cost\"\n\"Hire [your profession] [location]\"\n\nComparison Keywords (captures buyers)\n\n\"[Your service] vs [alternative]\"\n\"Is [your service] worth it\"\n\"[Your service] pros and cons\"\n\nLocal SEO Keywords (if location-based)\n\n\"[Service] [city name]\"\n\"[Profession] [neighborhood]\"\n\"Near me [service]\"\nPhase 2: Keyword Prioritization Matrix\n\nScore each keyword on these criteria:\n\nKeyword\tMonthly Volume\tDifficulty (1-10)\tBusiness Value\tPriority Score\n[Keyword]\t[Est. volume]\t[1-10]\t[High/Med/Low]\t[(Volume/Difficulty) × Value]\n\nPriority Formula:\n\nHigh priority = High volume + Low difficulty + High business value\nQuick wins = Medium volume + Very low difficulty (new sites start here)\nLong-term targets = High volume + High difficulty (build authority first)\nPhase 3: Competitor Analysis\nCompetitor Content Gap Analysis\n\nFor each competitor, identify:\n\nCOMPETITOR: [Name/URL]\nTheir top ranking keywords: [list]\nContent they rank for that you don't: [gap list]\nContent you rank for that they don't: [your advantage]\nTheir weak spots (thin content, poor UX, missing topics): [list]\n\nContent Gap Opportunities\n\nThe AI will identify topics your competitors haven't covered well — these are your fastest path to ranking.\n\nPrompt to use:\n\nAnalyze content gaps between [YOUR BRAND] and [COMPETITOR] in [NICHE].\nList 10 topics that [COMPETITOR] ranks for but hasn't covered thoroughly.\nThese are opportunities to create better content and outrank them.\n\nPhase 4: SEO Content Roadmap\n12-Month Content Plan Structure\n\nMonth 1-3: Foundation Focus on: Long-tail, low competition, high intent keywords\n\n4 blog posts targeting informational keywords\n2 service/product page optimizations\nGoogle Business Profile optimization (if local)\n\nMonth 4-6: Authority Building Focus on: Mid-competition keywords in your core topics\n\n4 blog posts with internal linking to Month 1-3 content\n1 comprehensive guide (2000+ words, pillar content)\n2 local landing pages (if multi-location)\n\nMonth 7-12: Competitive Keywords Focus on: High-volume, competitive terms\n\nBuild on existing authority\nTarget competitor keywords with superior content\nBegin link-building through guest posts/partnerships\nPhase 5: On-Page SEO Checklist\n\nApply to every piece of content:\n\nTitle Tag (50-60 characters)\n Primary keyword at the start\n Brand name at the end (optional for long keywords)\n Compelling for human readers, not just algorithms\nMeta Description (150-160 characters)\n Includes primary keyword\n Clear value proposition\n Call-to-action (\"Learn more\", \"Get a free quote\", etc.)\nContent Structure\n H1 contains primary keyword (only one H1 per page)\n H2s contain secondary/LSI keywords\n Primary keyword in first 100 words\n Keyword density: 1-2% (don't stuff)\n Internal links to 2-3 related pages on your site\n External links to 1-2 authoritative sources\nTechnical Basics\n URL slug contains primary keyword\n Image alt text describes the image + keyword where natural\n Page loads in under 3 seconds\n Mobile-friendly layout\nPhase 6: Local SEO Strategy (if location-based)\nGoogle Business Profile Optimization\n\nMust-have elements:\n\nBusiness name exactly as registered\nConsistent NAP (Name, Address, Phone) everywhere online\nPrimary category + 5 additional categories\n5+ photos updated monthly\nWeekly Google Business posts\nRespond to ALL reviews within 24 hours\nLocal Citation Building\n\nPriority directories:\n\nGoogle Business Profile (essential)\nYelp (high authority)\nIndustry-specific directories\nLocal chamber of commerce\nLocal news/blog mentions\nTracking & Reporting Template\nMonthly SEO Report\nPERIOD: [Month/Year]\nTOP 5 RANKING KEYWORDS: [list with position]\nNEW KEYWORDS RANKING: [list]\nORGANIC TRAFFIC: [sessions this month vs last month]\nTOP PERFORMING PAGES: [list with traffic]\nNEXT MONTH FOCUS: [2-3 priority actions]\n\n\nTools to track for free:\n\nGoogle Search Console (position tracking, click data)\nGoogle Analytics 4 (traffic, behavior)\nGoogle Business Profile Insights (local visibility)\nUse with ContentAI Suite\n\nThis skill works seamlessly with ContentAI Suite — a free multi-agent marketing platform. Enter your keywords and let AI generate all your SEO content automatically.\n\n→ Try it free: https://contentai-suite.vercel.app"
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    "owner": "danielblinker83-bot",
    "version": "1.0.1",
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