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    "sections": [
      {
        "title": "SERP Analysis",
        "body": "SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills\n\nResearch · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis\n\nBuild · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator\n\nOptimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher\n\nMonitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager\n\nCross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management\n\nThis skill analyzes Search Engine Results Pages to reveal what's working for ranking content, which SERP features appear, and what triggers AI-generated answers. Understand the battlefield before creating content."
      },
      {
        "title": "When to Use This Skill",
        "body": "Before creating content for a target keyword\nUnderstanding why certain pages rank #1\nIdentifying SERP feature opportunities (featured snippets, PAA)\nAnalyzing AI Overview/SGE patterns\nEvaluating keyword difficulty more accurately\nPlanning content format based on what ranks\nIdentifying ranking factors for specific queries"
      },
      {
        "title": "What This Skill Does",
        "body": "SERP Composition Analysis: Maps what appears on the results page\nRanking Factor Identification: Reveals why top results rank\nSERP Feature Mapping: Identifies featured snippets, PAA, knowledge panels\nAI Overview Analysis: Examines when and how AI answers appear\nIntent Signal Detection: Confirms user intent from SERP composition\nContent Format Recommendations: Suggests optimal format based on SERP\nDifficulty Assessment: Evaluates realistic ranking potential"
      },
      {
        "title": "Basic SERP Analysis",
        "body": "Analyze the SERP for [keyword]\n\nWhat does it take to rank for [keyword]?"
      },
      {
        "title": "Feature-Specific Analysis",
        "body": "Analyze featured snippet opportunities for [keyword list]\n\nWhich of these keywords trigger AI Overviews? [keyword list]"
      },
      {
        "title": "Competitive SERP Analysis",
        "body": "Why does [URL] rank #1 for [keyword]?"
      },
      {
        "title": "Data Sources",
        "body": "See CONNECTORS.md for tool category placeholders.\n\nWith ~~SEO tool + ~~search console + ~~AI monitor connected:\nAutomatically fetch SERP snapshots for target keywords, extract ranking page metrics (domain authority, backlinks, content length), pull SERP feature data, and check AI Overview presence using ~~AI monitor. Historical SERP change data and mobile vs. desktop variations can be retrieved automatically.\n\nWith manual data only:\nAsk the user to provide:\n\nTarget keyword(s) to analyze\nSERP screenshots or detailed descriptions of search results\nURLs of top 10 ranking pages\nSearch location and device type (mobile/desktop)\nAny observations about SERP features (featured snippets, PAA, AI Overviews)\n\nProceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data."
      },
      {
        "title": "Instructions",
        "body": "When a user requests SERP analysis:\n\nUnderstand the Query\nClarify if needed:\n\nTarget keyword(s) to analyze\nSearch location/language\nDevice type (mobile/desktop)\nSpecific questions about the SERP\n\n\n\nMap SERP Composition\nDocument all elements appearing on the results page: AI Overview, ads, featured snippet, organic results, PAA, knowledge panel, image pack, video results, local pack, shopping results, news results, sitelinks, and related searches.\n\n\nAnalyze Top Ranking Pages\nFor each of the top 10 results, document: URL, domain, domain authority, content type, word count, publish/update dates, on-page factors (title, meta description, H1, URL structure), content structure (headings, media, tables, FAQ), estimated metrics (backlinks, referring domains), and why it ranks.\n\n\nIdentify Ranking Patterns\nAnalyze common characteristics across top 5 results: word count, domain authority, backlinks, content freshness, HTTPS, mobile optimization. Document content format distribution, domain type distribution, and key success factors.\n\n\nAnalyze SERP Features\nFor each present SERP feature: analyze the current holder, content format, and strategy to win. Cover Featured Snippet (type, content, winning strategy), PAA (questions, current answers, optimization approach), and AI Overview (sources cited, content patterns, citation strategy).\n\n\nDetermine Search Intent\nConfirm primary intent from SERP composition. Document evidence, intent breakdown percentages, and content format implications (format, tone, CTA).\n\n\nCalculate True Difficulty\nScore overall difficulty (1-100) based on: top 10 domain authority, page authority, backlinks required, content quality bar, and SERP stability. Provide realistic assessments for new, growing, and established sites, plus easier alternatives.\n\n\nGenerate Recommendations\nProduce a summary with: Key Findings, Content Requirements to Rank (minimum requirements + differentiators), SERP Feature Strategy, Recommended Content Outline, and Next Steps.\n\nReference: See references/analysis-templates.md for detailed templates for each step."
      },
      {
        "title": "Input Validation",
        "body": "Target keyword(s) clearly specified\n Search location and device type confirmed\n SERP data is current (date confirmed)\n Top 10 ranking URLs identified or provided"
      },
      {
        "title": "Output Validation",
        "body": "Every recommendation cites specific data points (not generic advice)\n SERP composition mapped with all features documented\n Ranking factors identified from actual top 10 analysis (not assumptions)\n Content requirements based on observed patterns in current SERP\n Source of each data point clearly stated (~~SEO tool data, ~~AI monitor data, user-provided, or manual observation)"
      },
      {
        "title": "Example",
        "body": "Reference: See references/example-report.md for a complete example analyzing the SERP for \"how to start a podcast\"."
      },
      {
        "title": "Multi-Keyword SERP Comparison",
        "body": "Compare SERPs for [keyword 1], [keyword 2], [keyword 3]"
      },
      {
        "title": "Historical SERP Changes",
        "body": "How has the SERP for [keyword] changed over time?"
      },
      {
        "title": "Local SERP Variations",
        "body": "Compare SERP for [keyword] in [location 1] vs [location 2]"
      },
      {
        "title": "Mobile vs Desktop SERP",
        "body": "Analyze mobile vs desktop SERP differences for [keyword]"
      },
      {
        "title": "Tips for Success",
        "body": "Always check SERP before writing - Don't assume, verify\nMatch content format to SERP - If lists rank, write lists\nIdentify SERP feature opportunities - Lower competition than #1\nNote SERP volatility - Stable SERPs are harder to break into\nStudy the outliers - Why does a weaker site rank? Opportunity!\nConsider AI Overview optimization - Growing importance"
      },
      {
        "title": "Reference Materials",
        "body": "Analysis Templates — Detailed templates for each analysis step (SERP composition, top results, ranking patterns, features, intent, difficulty, recommendations)\nSERP Feature Taxonomy — Complete taxonomy of SERP features with trigger conditions, AI overview framework, intent signals, and volatility assessment\nExample Report — Complete example analyzing the SERP for \"how to start a podcast\""
      },
      {
        "title": "Related Skills",
        "body": "keyword-research — Find keywords to analyze\ncompetitor-analysis — Deep dive on ranking competitors\non-page-seo-auditor — Optimize based on findings\ngeo-content-optimizer — Optimize for AI citations\nmeta-tags-optimizer — Optimize SERP appearance with meta tags\nrank-tracker — Track keyword position changes in SERPs\nperformance-reporter — Track SERP visibility metrics over time"
      }
    ],
    "body": "SERP Analysis\n\nSEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills\n\n<details> <summary>Browse all 20 skills</summary>\n\nResearch · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis\n\nBuild · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator\n\nOptimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher\n\nMonitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager\n\nCross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management\n\n</details>\n\nThis skill analyzes Search Engine Results Pages to reveal what's working for ranking content, which SERP features appear, and what triggers AI-generated answers. Understand the battlefield before creating content.\n\nWhen to Use This Skill\nBefore creating content for a target keyword\nUnderstanding why certain pages rank #1\nIdentifying SERP feature opportunities (featured snippets, PAA)\nAnalyzing AI Overview/SGE patterns\nEvaluating keyword difficulty more accurately\nPlanning content format based on what ranks\nIdentifying ranking factors for specific queries\nWhat This Skill Does\nSERP Composition Analysis: Maps what appears on the results page\nRanking Factor Identification: Reveals why top results rank\nSERP Feature Mapping: Identifies featured snippets, PAA, knowledge panels\nAI Overview Analysis: Examines when and how AI answers appear\nIntent Signal Detection: Confirms user intent from SERP composition\nContent Format Recommendations: Suggests optimal format based on SERP\nDifficulty Assessment: Evaluates realistic ranking potential\nHow to Use\nBasic SERP Analysis\nAnalyze the SERP for [keyword]\n\nWhat does it take to rank for [keyword]?\n\nFeature-Specific Analysis\nAnalyze featured snippet opportunities for [keyword list]\n\nWhich of these keywords trigger AI Overviews? [keyword list]\n\nCompetitive SERP Analysis\nWhy does [URL] rank #1 for [keyword]?\n\nData Sources\n\nSee CONNECTORS.md for tool category placeholders.\n\nWith ~~SEO tool + ~~search console + ~~AI monitor connected: Automatically fetch SERP snapshots for target keywords, extract ranking page metrics (domain authority, backlinks, content length), pull SERP feature data, and check AI Overview presence using ~~AI monitor. Historical SERP change data and mobile vs. desktop variations can be retrieved automatically.\n\nWith manual data only: Ask the user to provide:\n\nTarget keyword(s) to analyze\nSERP screenshots or detailed descriptions of search results\nURLs of top 10 ranking pages\nSearch location and device type (mobile/desktop)\nAny observations about SERP features (featured snippets, PAA, AI Overviews)\n\nProceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.\n\nInstructions\n\nWhen a user requests SERP analysis:\n\nUnderstand the Query\n\nClarify if needed:\n\nTarget keyword(s) to analyze\nSearch location/language\nDevice type (mobile/desktop)\nSpecific questions about the SERP\n\nMap SERP Composition\n\nDocument all elements appearing on the results page: AI Overview, ads, featured snippet, organic results, PAA, knowledge panel, image pack, video results, local pack, shopping results, news results, sitelinks, and related searches.\n\nAnalyze Top Ranking Pages\n\nFor each of the top 10 results, document: URL, domain, domain authority, content type, word count, publish/update dates, on-page factors (title, meta description, H1, URL structure), content structure (headings, media, tables, FAQ), estimated metrics (backlinks, referring domains), and why it ranks.\n\nIdentify Ranking Patterns\n\nAnalyze common characteristics across top 5 results: word count, domain authority, backlinks, content freshness, HTTPS, mobile optimization. Document content format distribution, domain type distribution, and key success factors.\n\nAnalyze SERP Features\n\nFor each present SERP feature: analyze the current holder, content format, and strategy to win. Cover Featured Snippet (type, content, winning strategy), PAA (questions, current answers, optimization approach), and AI Overview (sources cited, content patterns, citation strategy).\n\nDetermine Search Intent\n\nConfirm primary intent from SERP composition. Document evidence, intent breakdown percentages, and content format implications (format, tone, CTA).\n\nCalculate True Difficulty\n\nScore overall difficulty (1-100) based on: top 10 domain authority, page authority, backlinks required, content quality bar, and SERP stability. Provide realistic assessments for new, growing, and established sites, plus easier alternatives.\n\nGenerate Recommendations\n\nProduce a summary with: Key Findings, Content Requirements to Rank (minimum requirements + differentiators), SERP Feature Strategy, Recommended Content Outline, and Next Steps.\n\nReference: See references/analysis-templates.md for detailed templates for each step.\n\nValidation Checkpoints\nInput Validation\n Target keyword(s) clearly specified\n Search location and device type confirmed\n SERP data is current (date confirmed)\n Top 10 ranking URLs identified or provided\nOutput Validation\n Every recommendation cites specific data points (not generic advice)\n SERP composition mapped with all features documented\n Ranking factors identified from actual top 10 analysis (not assumptions)\n Content requirements based on observed patterns in current SERP\n Source of each data point clearly stated (~~SEO tool data, ~~AI monitor data, user-provided, or manual observation)\nExample\n\nReference: See references/example-report.md for a complete example analyzing the SERP for \"how to start a podcast\".\n\nAdvanced Analysis\nMulti-Keyword SERP Comparison\nCompare SERPs for [keyword 1], [keyword 2], [keyword 3]\n\nHistorical SERP Changes\nHow has the SERP for [keyword] changed over time?\n\nLocal SERP Variations\nCompare SERP for [keyword] in [location 1] vs [location 2]\n\nMobile vs Desktop SERP\nAnalyze mobile vs desktop SERP differences for [keyword]\n\nTips for Success\nAlways check SERP before writing - Don't assume, verify\nMatch content format to SERP - If lists rank, write lists\nIdentify SERP feature opportunities - Lower competition than #1\nNote SERP volatility - Stable SERPs are harder to break into\nStudy the outliers - Why does a weaker site rank? Opportunity!\nConsider AI Overview optimization - Growing importance\nReference Materials\nAnalysis Templates — Detailed templates for each analysis step (SERP composition, top results, ranking patterns, features, intent, difficulty, recommendations)\nSERP Feature Taxonomy — Complete taxonomy of SERP features with trigger conditions, AI overview framework, intent signals, and volatility assessment\nExample Report — Complete example analyzing the SERP for \"how to start a podcast\"\nRelated Skills\nkeyword-research — Find keywords to analyze\ncompetitor-analysis — Deep dive on ranking competitors\non-page-seo-auditor — Optimize based on findings\ngeo-content-optimizer — Optimize for AI citations\nmeta-tags-optimizer — Optimize SERP appearance with meta tags\nrank-tracker — Track keyword position changes in SERPs\nperformance-reporter — Track SERP visibility metrics over time"
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