# Send Serp Analysis to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "serp-analysis",
    "name": "Serp Analysis",
    "source": "tencent",
    "type": "skill",
    "category": "开发工具",
    "sourceUrl": "https://clawhub.ai/aaron-he-zhu/serp-analysis",
    "canonicalUrl": "https://clawhub.ai/aaron-he-zhu/serp-analysis",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/serp-analysis",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=serp-analysis",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "SKILL.md",
      "references/analysis-templates.md",
      "references/example-report.md",
      "references/serp-feature-taxonomy.md"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "slug": "serp-analysis",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-05-08T18:03:30.758Z",
      "expiresAt": "2026-05-15T18:03:30.758Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=serp-analysis",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=serp-analysis",
        "contentDisposition": "attachment; filename=\"serp-analysis-9.9.5.zip\"",
        "redirectLocation": null,
        "bodySnippet": null,
        "slug": "serp-analysis"
      },
      "scope": "item",
      "summary": "Item download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this item.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/serp-analysis"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/serp-analysis",
    "downloadUrl": "https://openagent3.xyz/downloads/serp-analysis",
    "agentUrl": "https://openagent3.xyz/skills/serp-analysis/agent",
    "manifestUrl": "https://openagent3.xyz/skills/serp-analysis/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/serp-analysis/agent.md"
  }
}
```
## Documentation

### SERP Analysis

SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

This skill analyzes Search Engine Results Pages to reveal what's working for ranking content, which SERP features appear, and what triggers AI-generated answers. Understand the battlefield before creating content.

### When to Use This Skill

Before creating content for a target keyword
Understanding why certain pages rank #1
Identifying SERP feature opportunities (featured snippets, PAA)
Analyzing AI Overview/SGE patterns
Evaluating keyword difficulty more accurately
Planning content format based on what ranks
Identifying ranking factors for specific queries

### What This Skill Does

SERP Composition Analysis: Maps what appears on the results page
Ranking Factor Identification: Reveals why top results rank
SERP Feature Mapping: Identifies featured snippets, PAA, knowledge panels
AI Overview Analysis: Examines when and how AI answers appear
Intent Signal Detection: Confirms user intent from SERP composition
Content Format Recommendations: Suggests optimal format based on SERP
Difficulty Assessment: Evaluates realistic ranking potential

### Basic SERP Analysis

Analyze the SERP for [keyword]

What does it take to rank for [keyword]?

### Feature-Specific Analysis

Analyze featured snippet opportunities for [keyword list]

Which of these keywords trigger AI Overviews? [keyword list]

### Competitive SERP Analysis

Why does [URL] rank #1 for [keyword]?

### Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~SEO tool + ~~search console + ~~AI monitor connected:
Automatically fetch SERP snapshots for target keywords, extract ranking page metrics (domain authority, backlinks, content length), pull SERP feature data, and check AI Overview presence using ~~AI monitor. Historical SERP change data and mobile vs. desktop variations can be retrieved automatically.

With manual data only:
Ask the user to provide:

Target keyword(s) to analyze
SERP screenshots or detailed descriptions of search results
URLs of top 10 ranking pages
Search location and device type (mobile/desktop)
Any observations about SERP features (featured snippets, PAA, AI Overviews)

Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

### Instructions

When a user requests SERP analysis:

Understand the Query
Clarify if needed:

Target keyword(s) to analyze
Search location/language
Device type (mobile/desktop)
Specific questions about the SERP



Map SERP Composition
Document all elements appearing on the results page: AI Overview, ads, featured snippet, organic results, PAA, knowledge panel, image pack, video results, local pack, shopping results, news results, sitelinks, and related searches.


Analyze Top Ranking Pages
For each of the top 10 results, document: URL, domain, domain authority, content type, word count, publish/update dates, on-page factors (title, meta description, H1, URL structure), content structure (headings, media, tables, FAQ), estimated metrics (backlinks, referring domains), and why it ranks.


Identify Ranking Patterns
Analyze common characteristics across top 5 results: word count, domain authority, backlinks, content freshness, HTTPS, mobile optimization. Document content format distribution, domain type distribution, and key success factors.


Analyze SERP Features
For each present SERP feature: analyze the current holder, content format, and strategy to win. Cover Featured Snippet (type, content, winning strategy), PAA (questions, current answers, optimization approach), and AI Overview (sources cited, content patterns, citation strategy).


Determine Search Intent
Confirm primary intent from SERP composition. Document evidence, intent breakdown percentages, and content format implications (format, tone, CTA).


Calculate True Difficulty
Score overall difficulty (1-100) based on: top 10 domain authority, page authority, backlinks required, content quality bar, and SERP stability. Provide realistic assessments for new, growing, and established sites, plus easier alternatives.


Generate Recommendations
Produce a summary with: Key Findings, Content Requirements to Rank (minimum requirements + differentiators), SERP Feature Strategy, Recommended Content Outline, and Next Steps.

Reference: See references/analysis-templates.md for detailed templates for each step.

### Input Validation

Target keyword(s) clearly specified
 Search location and device type confirmed
 SERP data is current (date confirmed)
 Top 10 ranking URLs identified or provided

### Output Validation

Every recommendation cites specific data points (not generic advice)
 SERP composition mapped with all features documented
 Ranking factors identified from actual top 10 analysis (not assumptions)
 Content requirements based on observed patterns in current SERP
 Source of each data point clearly stated (~~SEO tool data, ~~AI monitor data, user-provided, or manual observation)

### Example

Reference: See references/example-report.md for a complete example analyzing the SERP for "how to start a podcast".

### Multi-Keyword SERP Comparison

Compare SERPs for [keyword 1], [keyword 2], [keyword 3]

### Historical SERP Changes

How has the SERP for [keyword] changed over time?

### Local SERP Variations

Compare SERP for [keyword] in [location 1] vs [location 2]

### Mobile vs Desktop SERP

Analyze mobile vs desktop SERP differences for [keyword]

### Tips for Success

Always check SERP before writing - Don't assume, verify
Match content format to SERP - If lists rank, write lists
Identify SERP feature opportunities - Lower competition than #1
Note SERP volatility - Stable SERPs are harder to break into
Study the outliers - Why does a weaker site rank? Opportunity!
Consider AI Overview optimization - Growing importance

### Reference Materials

Analysis Templates — Detailed templates for each analysis step (SERP composition, top results, ranking patterns, features, intent, difficulty, recommendations)
SERP Feature Taxonomy — Complete taxonomy of SERP features with trigger conditions, AI overview framework, intent signals, and volatility assessment
Example Report — Complete example analyzing the SERP for "how to start a podcast"

### Related Skills

keyword-research — Find keywords to analyze
competitor-analysis — Deep dive on ranking competitors
on-page-seo-auditor — Optimize based on findings
geo-content-optimizer — Optimize for AI citations
meta-tags-optimizer — Optimize SERP appearance with meta tags
rank-tracker — Track keyword position changes in SERPs
performance-reporter — Track SERP visibility metrics over time
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: aaron-he-zhu
- Version: 3.0.0
## Source health
- Status: healthy
- Item download looks usable.
- Yavira can redirect you to the upstream package for this item.
- Health scope: item
- Reason: direct_download_ok
- Checked at: 2026-05-08T18:03:30.758Z
- Expires at: 2026-05-15T18:03:30.758Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/serp-analysis)
- [Send to Agent page](https://openagent3.xyz/skills/serp-analysis/agent)
- [JSON manifest](https://openagent3.xyz/skills/serp-analysis/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/serp-analysis/agent.md)
- [Download page](https://openagent3.xyz/downloads/serp-analysis)