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  "item": {
    "slug": "social-media-content-calendar",
    "name": "Social Media Content Calendar",
    "source": "tencent",
    "type": "skill",
    "category": "效率提升",
    "sourceUrl": "https://clawhub.ai/seanwyngaard/social-media-content-calendar",
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      "Extract the archive and review SKILL.md first.",
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          "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
        },
        {
          "label": "Upgrade existing",
          "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
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      "checkedAt": "2026-04-30T16:55:25.780Z",
      "expiresAt": "2026-05-07T16:55:25.780Z",
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      },
      "scope": "source",
      "summary": "Source download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/social-media-content-calendar"
    },
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        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
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        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
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    "downloadPageUrl": "https://openagent3.xyz/downloads/social-media-content-calendar",
    "agentPageUrl": "https://openagent3.xyz/skills/social-media-content-calendar/agent",
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    "briefUrl": "https://openagent3.xyz/skills/social-media-content-calendar/agent.md"
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    "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
    "steps": [
      "Download the package from Yavira.",
      "Extract it into a folder your agent can access.",
      "Paste one of the prompts below and point your agent at the extracted folder."
    ],
    "prompts": [
      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
      },
      {
        "label": "Upgrade existing",
        "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
      }
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  "documentation": {
    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "Social Media Content Calendar",
        "body": "Generate complete content calendars with platform-adapted posts, hashtag research, image prompts, and scheduling — exportable to Buffer, Hootsuite, or Later."
      },
      {
        "title": "How to Use",
        "body": "/social-media-content-calendar \"Vegan bakery in Austin\" \"instagram,tiktok\" \"4 weeks\"\n/social-media-content-calendar \"B2B SaaS startup\" \"linkedin,twitter\" \"2 weeks\"\n/social-media-content-calendar \"Personal fitness coach\" \"instagram,youtube,tiktok\" \"1 month\"\n\n$ARGUMENTS[0] = Brand/niche description\n$ARGUMENTS[1] = Platforms (comma-separated): instagram, twitter, linkedin, tiktok, facebook, youtube, threads\n$ARGUMENTS[2] = Timeframe (default: 4 weeks)"
      },
      {
        "title": "Step 1: Brand & Audience Analysis",
        "body": "From the brief, establish:\n\nBrand voice: Professional, casual, witty, inspirational, educational\nTarget audience: Demographics, interests, pain points\nContent pillars (3-5 themes that all content maps to):\n\nExample for fitness coach: Workouts, Nutrition, Motivation, Client Results, Behind the Scenes\n\n\nCompetitor reference: What type of content works in this niche?"
      },
      {
        "title": "Step 2: Platform Strategy",
        "body": "Set posting frequency and content types per platform:\n\nPlatformPosts/WeekBest Content TypesBest TimesInstagram4-5 feed + 5-7 storiesReels, carousels, single imageTue-Fri 10am-2pmTikTok5-7Short video (15-60s), trendsTue-Thu 7-9pmLinkedIn3-4Text posts, carousels, articlesTue-Thu 8-10amTwitter/X5-7Threads, hot takes, engagementMon-Fri 8-10am, 12-1pmFacebook3-4Video, links, community postsWed-Fri 1-4pmYouTube1-2Long-form, ShortsThu-Sat 2-4pmThreads4-5Conversational, opinion, tipsSimilar to Instagram"
      },
      {
        "title": "Step 3: Content Mix",
        "body": "Apply the content mix ratio:\n\nContent TypePercentagePurposeEducational40%Teach, tips, how-to, tutorialsEngaging25%Questions, polls, opinions, trendsPromotional20%Products, services, offers, CTAsPersonal/BTS15%Behind the scenes, story, culture"
      },
      {
        "title": "Step 4: Generate the Calendar",
        "body": "For each post, generate:\n\ndate: \"2026-02-17\"\nday: \"Monday\"\nplatform: \"instagram\"\ncontent_type: \"reel\"\ncontent_pillar: \"Workouts\"\nmix_category: \"Educational\"\n\ncaption: |\n  Full caption text here.\n\n  Include line breaks for readability.\n\n  End with a CTA (save, share, comment, link in bio).\n\nhashtags:\n  primary: [\"#fitness\", \"#homeworkout\"]  # 3-5 high-volume\n  secondary: [\"#fitnesstips\", \"#workoutmotivation\"]  # 3-5 medium\n  niche: [\"#austinfitness\", \"#veganfitness\"]  # 3-5 low-competition\n\nimage_prompt: \"Description for AI image generation or photographer brief\"\nalt_text: \"Accessible image description for screen readers\"\ncta: \"Save this for your next workout\"\nnotes: \"Any additional context for the social media manager\""
      },
      {
        "title": "Step 5: Platform Adaptations",
        "body": "Adapt EVERY post for its target platform:\n\nInstagram:\n\nCaption: Up to 2,200 chars, but front-load first 125 chars (preview cutoff)\nHashtags: 20-30 in first comment (not caption)\nReels: Include hook in first 3 seconds description\nCarousels: List slide-by-slide content\n\nTikTok:\n\nCaption: Max 300 chars\nHashtags: 3-5 only\nInclude: Hook, trending sound suggestion, video structure outline\nFocus on first 1-3 seconds hook\n\nLinkedIn:\n\nNo hashtags in body, 3-5 at the bottom\nFirst line is the hook (shows before \"see more\")\nProfessional tone, data-driven\nUse line breaks aggressively (one sentence per line)\n\nTwitter/X:\n\n280 chars max per tweet\nThreads: Number each tweet, hook in tweet 1\nNo hashtags in body (1-2 max if any)\nEngagement hooks: questions, polls, hot takes\n\nFacebook:\n\nLonger posts OK (1-2 paragraphs)\nQuestions drive comments\nLink posts: compelling description above the link\n1-3 hashtags max"
      },
      {
        "title": "Step 6: Output Format",
        "body": "Generate files in output/content-calendar/:\n\noutput/content-calendar/\n  calendar-overview.md          # Strategy summary, pillars, mix ratios\n  week-1.md                     # All posts for week 1\n  week-2.md                     # All posts for week 2\n  ...\n  calendar-export.csv           # Import-ready for Buffer/Hootsuite/Later\n  hashtag-library.md            # All researched hashtags by category\n  image-prompts.md              # All image/video descriptions consolidated\n\nCSV Export Format (Buffer/Hootsuite compatible):\n\nDate,Time,Platform,Content,Hashtags,Image Description,Link\n2026-02-17,10:00,instagram,\"Caption text here\",\"#tag1 #tag2\",\"Image description\",\"\""
      },
      {
        "title": "Step 7: Hashtag Research",
        "body": "For the niche, build a hashtag library:\n\n## Hashtag Library: [Niche]\n\n### High Volume (500K+ posts) — Use 3-5 per post\n#fitness #workout #healthylifestyle ...\n\n### Medium Volume (50K-500K) — Use 3-5 per post\n#fitnesstips #homeworkoutroutine ...\n\n### Low Competition / Niche (under 50K) — Use 3-5 per post\n#austinfitcoach #veganathlete ...\n\n### Branded (create for client)\n#[brandname] #[brandname]tips #[brandname]community\n\n### Trending (rotate weekly)\n[Research current trending hashtags in niche]"
      },
      {
        "title": "Quality Checks",
        "body": "Every post has platform-appropriate character count\n Content mix follows the 40/25/20/15 ratio across the calendar\n All content pillars are represented each week\n No two consecutive posts are the same content type\n Hashtags are varied (not the same set every post)\n Every post has a CTA\n Weekend posts are lighter/more personal\n CSV export is properly formatted for import\n Image prompts are specific enough to produce consistent visuals"
      }
    ],
    "body": "Social Media Content Calendar\n\nGenerate complete content calendars with platform-adapted posts, hashtag research, image prompts, and scheduling — exportable to Buffer, Hootsuite, or Later.\n\nHow to Use\n/social-media-content-calendar \"Vegan bakery in Austin\" \"instagram,tiktok\" \"4 weeks\"\n/social-media-content-calendar \"B2B SaaS startup\" \"linkedin,twitter\" \"2 weeks\"\n/social-media-content-calendar \"Personal fitness coach\" \"instagram,youtube,tiktok\" \"1 month\"\n\n$ARGUMENTS[0] = Brand/niche description\n$ARGUMENTS[1] = Platforms (comma-separated): instagram, twitter, linkedin, tiktok, facebook, youtube, threads\n$ARGUMENTS[2] = Timeframe (default: 4 weeks)\nCalendar Generation Process\nStep 1: Brand & Audience Analysis\n\nFrom the brief, establish:\n\nBrand voice: Professional, casual, witty, inspirational, educational\nTarget audience: Demographics, interests, pain points\nContent pillars (3-5 themes that all content maps to):\nExample for fitness coach: Workouts, Nutrition, Motivation, Client Results, Behind the Scenes\nCompetitor reference: What type of content works in this niche?\nStep 2: Platform Strategy\n\nSet posting frequency and content types per platform:\n\nPlatform\tPosts/Week\tBest Content Types\tBest Times\nInstagram\t4-5 feed + 5-7 stories\tReels, carousels, single image\tTue-Fri 10am-2pm\nTikTok\t5-7\tShort video (15-60s), trends\tTue-Thu 7-9pm\nLinkedIn\t3-4\tText posts, carousels, articles\tTue-Thu 8-10am\nTwitter/X\t5-7\tThreads, hot takes, engagement\tMon-Fri 8-10am, 12-1pm\nFacebook\t3-4\tVideo, links, community posts\tWed-Fri 1-4pm\nYouTube\t1-2\tLong-form, Shorts\tThu-Sat 2-4pm\nThreads\t4-5\tConversational, opinion, tips\tSimilar to Instagram\nStep 3: Content Mix\n\nApply the content mix ratio:\n\nContent Type\tPercentage\tPurpose\nEducational\t40%\tTeach, tips, how-to, tutorials\nEngaging\t25%\tQuestions, polls, opinions, trends\nPromotional\t20%\tProducts, services, offers, CTAs\nPersonal/BTS\t15%\tBehind the scenes, story, culture\nStep 4: Generate the Calendar\n\nFor each post, generate:\n\ndate: \"2026-02-17\"\nday: \"Monday\"\nplatform: \"instagram\"\ncontent_type: \"reel\"\ncontent_pillar: \"Workouts\"\nmix_category: \"Educational\"\n\ncaption: |\n  Full caption text here.\n\n  Include line breaks for readability.\n\n  End with a CTA (save, share, comment, link in bio).\n\nhashtags:\n  primary: [\"#fitness\", \"#homeworkout\"]  # 3-5 high-volume\n  secondary: [\"#fitnesstips\", \"#workoutmotivation\"]  # 3-5 medium\n  niche: [\"#austinfitness\", \"#veganfitness\"]  # 3-5 low-competition\n\nimage_prompt: \"Description for AI image generation or photographer brief\"\nalt_text: \"Accessible image description for screen readers\"\ncta: \"Save this for your next workout\"\nnotes: \"Any additional context for the social media manager\"\n\nStep 5: Platform Adaptations\n\nAdapt EVERY post for its target platform:\n\nInstagram:\n\nCaption: Up to 2,200 chars, but front-load first 125 chars (preview cutoff)\nHashtags: 20-30 in first comment (not caption)\nReels: Include hook in first 3 seconds description\nCarousels: List slide-by-slide content\n\nTikTok:\n\nCaption: Max 300 chars\nHashtags: 3-5 only\nInclude: Hook, trending sound suggestion, video structure outline\nFocus on first 1-3 seconds hook\n\nLinkedIn:\n\nNo hashtags in body, 3-5 at the bottom\nFirst line is the hook (shows before \"see more\")\nProfessional tone, data-driven\nUse line breaks aggressively (one sentence per line)\n\nTwitter/X:\n\n280 chars max per tweet\nThreads: Number each tweet, hook in tweet 1\nNo hashtags in body (1-2 max if any)\nEngagement hooks: questions, polls, hot takes\n\nFacebook:\n\nLonger posts OK (1-2 paragraphs)\nQuestions drive comments\nLink posts: compelling description above the link\n1-3 hashtags max\nStep 6: Output Format\n\nGenerate files in output/content-calendar/:\n\noutput/content-calendar/\n  calendar-overview.md          # Strategy summary, pillars, mix ratios\n  week-1.md                     # All posts for week 1\n  week-2.md                     # All posts for week 2\n  ...\n  calendar-export.csv           # Import-ready for Buffer/Hootsuite/Later\n  hashtag-library.md            # All researched hashtags by category\n  image-prompts.md              # All image/video descriptions consolidated\n\n\nCSV Export Format (Buffer/Hootsuite compatible):\n\nDate,Time,Platform,Content,Hashtags,Image Description,Link\n2026-02-17,10:00,instagram,\"Caption text here\",\"#tag1 #tag2\",\"Image description\",\"\"\n\nStep 7: Hashtag Research\n\nFor the niche, build a hashtag library:\n\n## Hashtag Library: [Niche]\n\n### High Volume (500K+ posts) — Use 3-5 per post\n#fitness #workout #healthylifestyle ...\n\n### Medium Volume (50K-500K) — Use 3-5 per post\n#fitnesstips #homeworkoutroutine ...\n\n### Low Competition / Niche (under 50K) — Use 3-5 per post\n#austinfitcoach #veganathlete ...\n\n### Branded (create for client)\n#[brandname] #[brandname]tips #[brandname]community\n\n### Trending (rotate weekly)\n[Research current trending hashtags in niche]\n\nQuality Checks\n Every post has platform-appropriate character count\n Content mix follows the 40/25/20/15 ratio across the calendar\n All content pillars are represented each week\n No two consecutive posts are the same content type\n Hashtags are varied (not the same set every post)\n Every post has a CTA\n Weekend posts are lighter/more personal\n CSV export is properly formatted for import\n Image prompts are specific enough to produce consistent visuals"
  },
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    "sourceLabel": "tencent",
    "provenanceUrl": "https://clawhub.ai/seanwyngaard/social-media-content-calendar",
    "publisherUrl": "https://clawhub.ai/seanwyngaard/social-media-content-calendar",
    "owner": "seanwyngaard",
    "version": "1.0.0",
    "license": null,
    "verificationStatus": "Indexed source record"
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/social-media-content-calendar",
    "downloadUrl": "https://openagent3.xyz/downloads/social-media-content-calendar",
    "agentUrl": "https://openagent3.xyz/skills/social-media-content-calendar/agent",
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}