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    "name": "Startup Metrics",
    "source": "tencent",
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    ],
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      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete."
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  "documentation": {
    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "Startup Metrics Framework",
        "body": "Comprehensive guide to tracking, calculating, and optimizing key performance metrics for different startup business models from seed through Series A."
      },
      {
        "title": "OpenClaw / Moltbot / Clawbot",
        "body": "npx clawhub@latest install startup-metrics"
      },
      {
        "title": "WHAT This Skill Does",
        "body": "Provides formulas, benchmarks, and guidance for:\n\nRevenue metrics (MRR, ARR, growth rates)\nUnit economics (CAC, LTV, payback period)\nCash efficiency (burn rate, runway, burn multiple)\nSaaS-specific metrics (NDR, magic number, Rule of 40)\nMarketplace and consumer metrics\nStage-appropriate focus areas"
      },
      {
        "title": "WHEN To Use",
        "body": "Setting up startup analytics and dashboards\nCalculating CAC, LTV, or unit economics\nPreparing investor updates or pitch materials\nEvaluating business health and efficiency\nUnderstanding what metrics matter at each stage"
      },
      {
        "title": "KEYWORDS",
        "body": "startup metrics, saas metrics, cac, ltv, arr, mrr, burn rate, burn multiple, rule of 40, net dollar retention, magic number, unit economics, marketplace gmv, dau mau"
      },
      {
        "title": "Revenue Metrics",
        "body": "MRR = Σ (Active Subscriptions × Monthly Price)\nARR = MRR × 12\n\nMoM Growth = (This Month MRR - Last Month MRR) / Last Month MRR\nYoY Growth = (This Year ARR - Last Year ARR) / Last Year ARR\n\nBenchmarks:\n\nStageGrowth TargetSeed15-20% MoMSeries A10-15% MoM, 3-5x YoYSeries B+100%+ YoY (Rule of 40)"
      },
      {
        "title": "Unit Economics",
        "body": "CAC = Total S&M Spend / New Customers Acquired\nLTV = ARPU × Gross Margin% × (1 / Churn Rate)\nLTV:CAC Ratio = LTV / CAC\nCAC Payback = CAC / (ARPU × Gross Margin%)\n\nBenchmarks:\n\nMetricExcellentGoodConcerningLTV:CAC> 3.01.0-3.0< 1.0CAC Payback< 12 months12-18 months> 24 months"
      },
      {
        "title": "Cash Efficiency",
        "body": "Monthly Burn = Monthly Revenue - Monthly Expenses\nRunway (months) = Cash Balance / Monthly Burn Rate\nBurn Multiple = Net Burn / Net New ARR\n\nBurn Multiple Benchmarks:\n\nScoreAssessment< 1.0Exceptional efficiency1.0-1.5Good1.5-2.0Acceptable> 2.0Inefficient\n\nTarget: Always maintain 12-18 months runway."
      },
      {
        "title": "Revenue Composition",
        "body": "Net New MRR = New MRR + Expansion MRR - Contraction MRR - Churned MRR"
      },
      {
        "title": "Retention Metrics",
        "body": "NDR (Net Dollar Retention) = (ARR Start + Expansion - Contraction - Churn) / ARR Start\nGross Retention = (ARR Start - Churn - Contraction) / ARR Start\nLogo Retention = (Customers End - New Customers) / Customers Start\n\nNDR Benchmarks:\n\nRangeAssessment> 120%Best-in-class100-120%Good< 100%Needs work"
      },
      {
        "title": "Efficiency Metrics",
        "body": "Magic Number = Net New ARR (quarter) / S&M Spend (prior quarter)\nRule of 40 = Revenue Growth Rate% + Profit Margin%\nQuick Ratio = (New MRR + Expansion MRR) / (Churned MRR + Contraction MRR)\n\nMagic Number:\n\n0.75 = Efficient, ready to scale\n\n\n0.5-0.75 = Moderate efficiency\n< 0.5 = Inefficient, don't scale yet"
      },
      {
        "title": "Marketplace Metrics",
        "body": "GMV = Σ (Transaction Value)\nTake Rate = Net Revenue / GMV\n\nTypical Take Rates:\n\nTypeRangePayment processors2-3%E-commerce marketplaces10-20%Service marketplaces15-25%High-value B2B5-15%\n\nLiquidity Indicators:\n\nFill rate > 80% = Strong liquidity\nRepeat rate > 60% = Strong retention"
      },
      {
        "title": "Consumer/Mobile Metrics",
        "body": "DAU/MAU Ratio = DAU / MAU\nK-Factor = Invites per User × Invite Conversion Rate\n\nDAU/MAU Benchmarks:\n\nRatioAssessment> 50%Exceptional (daily habit)20-50%Good< 20%Weak engagement\n\nRetention Benchmarks (Day 30):\n\nRateAssessment> 40%Excellent25-40%Good< 25%Weak"
      },
      {
        "title": "B2B Sales Metrics",
        "body": "Win Rate = Deals Won / Total Opportunities\nPipeline Coverage = Total Pipeline Value / Quota (target: 3-5x)\nACV = Total Contract Value / Contract Length (years)\n\nSales Cycle Benchmarks:\n\nSegmentTypical DurationSMB30-60 daysMid-market60-120 daysEnterprise120-270 days"
      },
      {
        "title": "Pre-Seed (Product-Market Fit)",
        "body": "Focus: Active users, retention (Day 7/30), engagement, qualitative feedback\n\nDon't worry about: Revenue, CAC, unit economics"
      },
      {
        "title": "Seed ($500K-$2M ARR)",
        "body": "Focus:\n\nMRR growth rate (15-20% MoM)\nCAC and LTV baselines\nGross retention (> 85%)\nCore product engagement\n\nStart tracking: Sales efficiency, burn rate, runway"
      },
      {
        "title": "Series A ($2M-$10M ARR)",
        "body": "Focus:\n\nARR growth (3-5x YoY)\nLTV:CAC > 3, payback < 18 months\nNDR > 100%\nBurn multiple < 2.0\nMagic number > 0.5"
      },
      {
        "title": "Seed Round",
        "body": "MRR growth rate\nUser retention\nEarly unit economics\nProduct engagement"
      },
      {
        "title": "Series A",
        "body": "ARR and growth rate\nCAC payback < 18 months\nLTV:CAC > 3.0\nNDR > 100%\nBurn multiple < 2.0"
      },
      {
        "title": "Series B+",
        "body": "Rule of 40 > 40%\nEfficient growth (magic number)\nPath to profitability\n\nDashboard Format:\n\nCurrent MRR: $250K (↑ 18% MoM)\nARR: $3.0M (↑ 280% YoY)\nCAC: $1,200 | LTV: $4,800 | LTV:CAC = 4.0x\nNDR: 112% | Logo Retention: 92%\nBurn: $180K/mo | Runway: 18 months"
      },
      {
        "title": "Common Mistakes",
        "body": "Vanity Metrics — Focus on actionable metrics, not total users or page views\nToo Many Metrics — Track 5-7 core metrics intensely, not 50 loosely\nIgnoring Unit Economics — CAC and LTV matter even at seed stage\nNot Segmenting — Break down by customer segment, channel, cohort\nGaming Metrics — Optimize for real business outcomes, not dashboards"
      },
      {
        "title": "NEVER Do",
        "body": "NEVER ignore unit economics at any stage — CAC and LTV are always critical\nNEVER track vanity metrics (total users, page views) without retention context\nNEVER report growth rates without absolute numbers — 100% growth from $1K is different from $1M\nNEVER skip segmentation — aggregate metrics hide important patterns\nNEVER confuse correlation with causation — investigate before concluding\nNEVER set targets without understanding your stage benchmarks\nNEVER present metrics without trend context — current value + growth rate + benchmark\nNEVER optimize for the metric instead of the underlying business outcome"
      }
    ],
    "body": "Startup Metrics Framework\n\nComprehensive guide to tracking, calculating, and optimizing key performance metrics for different startup business models from seed through Series A.\n\nInstallation\nOpenClaw / Moltbot / Clawbot\nnpx clawhub@latest install startup-metrics\n\nWHAT This Skill Does\n\nProvides formulas, benchmarks, and guidance for:\n\nRevenue metrics (MRR, ARR, growth rates)\nUnit economics (CAC, LTV, payback period)\nCash efficiency (burn rate, runway, burn multiple)\nSaaS-specific metrics (NDR, magic number, Rule of 40)\nMarketplace and consumer metrics\nStage-appropriate focus areas\nWHEN To Use\nSetting up startup analytics and dashboards\nCalculating CAC, LTV, or unit economics\nPreparing investor updates or pitch materials\nEvaluating business health and efficiency\nUnderstanding what metrics matter at each stage\nKEYWORDS\n\nstartup metrics, saas metrics, cac, ltv, arr, mrr, burn rate, burn multiple, rule of 40, net dollar retention, magic number, unit economics, marketplace gmv, dau mau\n\nUniversal Startup Metrics\nRevenue Metrics\nMRR = Σ (Active Subscriptions × Monthly Price)\nARR = MRR × 12\n\nMoM Growth = (This Month MRR - Last Month MRR) / Last Month MRR\nYoY Growth = (This Year ARR - Last Year ARR) / Last Year ARR\n\n\nBenchmarks:\n\nStage\tGrowth Target\nSeed\t15-20% MoM\nSeries A\t10-15% MoM, 3-5x YoY\nSeries B+\t100%+ YoY (Rule of 40)\nUnit Economics\nCAC = Total S&M Spend / New Customers Acquired\nLTV = ARPU × Gross Margin% × (1 / Churn Rate)\nLTV:CAC Ratio = LTV / CAC\nCAC Payback = CAC / (ARPU × Gross Margin%)\n\n\nBenchmarks:\n\nMetric\tExcellent\tGood\tConcerning\nLTV:CAC\t> 3.0\t1.0-3.0\t< 1.0\nCAC Payback\t< 12 months\t12-18 months\t> 24 months\nCash Efficiency\nMonthly Burn = Monthly Revenue - Monthly Expenses\nRunway (months) = Cash Balance / Monthly Burn Rate\nBurn Multiple = Net Burn / Net New ARR\n\n\nBurn Multiple Benchmarks:\n\nScore\tAssessment\n< 1.0\tExceptional efficiency\n1.0-1.5\tGood\n1.5-2.0\tAcceptable\n> 2.0\tInefficient\n\nTarget: Always maintain 12-18 months runway.\n\nSaaS Metrics\nRevenue Composition\nNet New MRR = New MRR + Expansion MRR - Contraction MRR - Churned MRR\n\nRetention Metrics\nNDR (Net Dollar Retention) = (ARR Start + Expansion - Contraction - Churn) / ARR Start\nGross Retention = (ARR Start - Churn - Contraction) / ARR Start\nLogo Retention = (Customers End - New Customers) / Customers Start\n\n\nNDR Benchmarks:\n\nRange\tAssessment\n> 120%\tBest-in-class\n100-120%\tGood\n< 100%\tNeeds work\nEfficiency Metrics\nMagic Number = Net New ARR (quarter) / S&M Spend (prior quarter)\nRule of 40 = Revenue Growth Rate% + Profit Margin%\nQuick Ratio = (New MRR + Expansion MRR) / (Churned MRR + Contraction MRR)\n\n\nMagic Number:\n\n0.75 = Efficient, ready to scale\n\n0.5-0.75 = Moderate efficiency\n< 0.5 = Inefficient, don't scale yet\nMarketplace Metrics\nGMV = Σ (Transaction Value)\nTake Rate = Net Revenue / GMV\n\n\nTypical Take Rates:\n\nType\tRange\nPayment processors\t2-3%\nE-commerce marketplaces\t10-20%\nService marketplaces\t15-25%\nHigh-value B2B\t5-15%\n\nLiquidity Indicators:\n\nFill rate > 80% = Strong liquidity\nRepeat rate > 60% = Strong retention\nConsumer/Mobile Metrics\nDAU/MAU Ratio = DAU / MAU\nK-Factor = Invites per User × Invite Conversion Rate\n\n\nDAU/MAU Benchmarks:\n\nRatio\tAssessment\n> 50%\tExceptional (daily habit)\n20-50%\tGood\n< 20%\tWeak engagement\n\nRetention Benchmarks (Day 30):\n\nRate\tAssessment\n> 40%\tExcellent\n25-40%\tGood\n< 25%\tWeak\nB2B Sales Metrics\nWin Rate = Deals Won / Total Opportunities\nPipeline Coverage = Total Pipeline Value / Quota (target: 3-5x)\nACV = Total Contract Value / Contract Length (years)\n\n\nSales Cycle Benchmarks:\n\nSegment\tTypical Duration\nSMB\t30-60 days\nMid-market\t60-120 days\nEnterprise\t120-270 days\nMetrics by Stage\nPre-Seed (Product-Market Fit)\n\nFocus: Active users, retention (Day 7/30), engagement, qualitative feedback\n\nDon't worry about: Revenue, CAC, unit economics\n\nSeed ($500K-$2M ARR)\n\nFocus:\n\nMRR growth rate (15-20% MoM)\nCAC and LTV baselines\nGross retention (> 85%)\nCore product engagement\n\nStart tracking: Sales efficiency, burn rate, runway\n\nSeries A ($2M-$10M ARR)\n\nFocus:\n\nARR growth (3-5x YoY)\nLTV:CAC > 3, payback < 18 months\nNDR > 100%\nBurn multiple < 2.0\nMagic number > 0.5\nWhat Investors Want to See\nSeed Round\nMRR growth rate\nUser retention\nEarly unit economics\nProduct engagement\nSeries A\nARR and growth rate\nCAC payback < 18 months\nLTV:CAC > 3.0\nNDR > 100%\nBurn multiple < 2.0\nSeries B+\nRule of 40 > 40%\nEfficient growth (magic number)\nPath to profitability\n\nDashboard Format:\n\nCurrent MRR: $250K (↑ 18% MoM)\nARR: $3.0M (↑ 280% YoY)\nCAC: $1,200 | LTV: $4,800 | LTV:CAC = 4.0x\nNDR: 112% | Logo Retention: 92%\nBurn: $180K/mo | Runway: 18 months\n\nCommon Mistakes\nVanity Metrics — Focus on actionable metrics, not total users or page views\nToo Many Metrics — Track 5-7 core metrics intensely, not 50 loosely\nIgnoring Unit Economics — CAC and LTV matter even at seed stage\nNot Segmenting — Break down by customer segment, channel, cohort\nGaming Metrics — Optimize for real business outcomes, not dashboards\nNEVER Do\nNEVER ignore unit economics at any stage — CAC and LTV are always critical\nNEVER track vanity metrics (total users, page views) without retention context\nNEVER report growth rates without absolute numbers — 100% growth from $1K is different from $1M\nNEVER skip segmentation — aggregate metrics hide important patterns\nNEVER confuse correlation with causation — investigate before concluding\nNEVER set targets without understanding your stage benchmarks\nNEVER present metrics without trend context — current value + growth rate + benchmark\nNEVER optimize for the metric instead of the underlying business outcome"
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    "sourceLabel": "tencent",
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    "publisherUrl": "https://clawhub.ai/wpank/startup-metrics",
    "owner": "wpank",
    "version": "1.0.0",
    "license": null,
    "verificationStatus": "Indexed source record"
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