# Send Startup Metrics to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "startup-metrics",
    "name": "Startup Metrics",
    "source": "tencent",
    "type": "skill",
    "category": "数据分析",
    "sourceUrl": "https://clawhub.ai/wpank/startup-metrics",
    "canonicalUrl": "https://clawhub.ai/wpank/startup-metrics",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/startup-metrics",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=startup-metrics",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "README.md",
      "SKILL.md"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "slug": "startup-metrics",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-30T06:19:16.146Z",
      "expiresAt": "2026-05-07T06:19:16.146Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=startup-metrics",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=startup-metrics",
        "contentDisposition": "attachment; filename=\"startup-metrics-1.0.0.zip\"",
        "redirectLocation": null,
        "bodySnippet": null,
        "slug": "startup-metrics"
      },
      "scope": "item",
      "summary": "Item download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this item.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/startup-metrics"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/startup-metrics",
    "downloadUrl": "https://openagent3.xyz/downloads/startup-metrics",
    "agentUrl": "https://openagent3.xyz/skills/startup-metrics/agent",
    "manifestUrl": "https://openagent3.xyz/skills/startup-metrics/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/startup-metrics/agent.md"
  }
}
```
## Documentation

### Startup Metrics Framework

Comprehensive guide to tracking, calculating, and optimizing key performance metrics for different startup business models from seed through Series A.

### OpenClaw / Moltbot / Clawbot

npx clawhub@latest install startup-metrics

### WHAT This Skill Does

Provides formulas, benchmarks, and guidance for:

Revenue metrics (MRR, ARR, growth rates)
Unit economics (CAC, LTV, payback period)
Cash efficiency (burn rate, runway, burn multiple)
SaaS-specific metrics (NDR, magic number, Rule of 40)
Marketplace and consumer metrics
Stage-appropriate focus areas

### WHEN To Use

Setting up startup analytics and dashboards
Calculating CAC, LTV, or unit economics
Preparing investor updates or pitch materials
Evaluating business health and efficiency
Understanding what metrics matter at each stage

### KEYWORDS

startup metrics, saas metrics, cac, ltv, arr, mrr, burn rate, burn multiple, rule of 40, net dollar retention, magic number, unit economics, marketplace gmv, dau mau

### Revenue Metrics

MRR = Σ (Active Subscriptions × Monthly Price)
ARR = MRR × 12

MoM Growth = (This Month MRR - Last Month MRR) / Last Month MRR
YoY Growth = (This Year ARR - Last Year ARR) / Last Year ARR

Benchmarks:

StageGrowth TargetSeed15-20% MoMSeries A10-15% MoM, 3-5x YoYSeries B+100%+ YoY (Rule of 40)

### Unit Economics

CAC = Total S&M Spend / New Customers Acquired
LTV = ARPU × Gross Margin% × (1 / Churn Rate)
LTV:CAC Ratio = LTV / CAC
CAC Payback = CAC / (ARPU × Gross Margin%)

Benchmarks:

MetricExcellentGoodConcerningLTV:CAC> 3.01.0-3.0< 1.0CAC Payback< 12 months12-18 months> 24 months

### Cash Efficiency

Monthly Burn = Monthly Revenue - Monthly Expenses
Runway (months) = Cash Balance / Monthly Burn Rate
Burn Multiple = Net Burn / Net New ARR

Burn Multiple Benchmarks:

ScoreAssessment< 1.0Exceptional efficiency1.0-1.5Good1.5-2.0Acceptable> 2.0Inefficient

Target: Always maintain 12-18 months runway.

### Revenue Composition

Net New MRR = New MRR + Expansion MRR - Contraction MRR - Churned MRR

### Retention Metrics

NDR (Net Dollar Retention) = (ARR Start + Expansion - Contraction - Churn) / ARR Start
Gross Retention = (ARR Start - Churn - Contraction) / ARR Start
Logo Retention = (Customers End - New Customers) / Customers Start

NDR Benchmarks:

RangeAssessment> 120%Best-in-class100-120%Good< 100%Needs work

### Efficiency Metrics

Magic Number = Net New ARR (quarter) / S&M Spend (prior quarter)
Rule of 40 = Revenue Growth Rate% + Profit Margin%
Quick Ratio = (New MRR + Expansion MRR) / (Churned MRR + Contraction MRR)

Magic Number:

0.75 = Efficient, ready to scale


0.5-0.75 = Moderate efficiency
< 0.5 = Inefficient, don't scale yet

### Marketplace Metrics

GMV = Σ (Transaction Value)
Take Rate = Net Revenue / GMV

Typical Take Rates:

TypeRangePayment processors2-3%E-commerce marketplaces10-20%Service marketplaces15-25%High-value B2B5-15%

Liquidity Indicators:

Fill rate > 80% = Strong liquidity
Repeat rate > 60% = Strong retention

### Consumer/Mobile Metrics

DAU/MAU Ratio = DAU / MAU
K-Factor = Invites per User × Invite Conversion Rate

DAU/MAU Benchmarks:

RatioAssessment> 50%Exceptional (daily habit)20-50%Good< 20%Weak engagement

Retention Benchmarks (Day 30):

RateAssessment> 40%Excellent25-40%Good< 25%Weak

### B2B Sales Metrics

Win Rate = Deals Won / Total Opportunities
Pipeline Coverage = Total Pipeline Value / Quota (target: 3-5x)
ACV = Total Contract Value / Contract Length (years)

Sales Cycle Benchmarks:

SegmentTypical DurationSMB30-60 daysMid-market60-120 daysEnterprise120-270 days

### Pre-Seed (Product-Market Fit)

Focus: Active users, retention (Day 7/30), engagement, qualitative feedback

Don't worry about: Revenue, CAC, unit economics

### Seed ($500K-$2M ARR)

Focus:

MRR growth rate (15-20% MoM)
CAC and LTV baselines
Gross retention (> 85%)
Core product engagement

Start tracking: Sales efficiency, burn rate, runway

### Series A ($2M-$10M ARR)

Focus:

ARR growth (3-5x YoY)
LTV:CAC > 3, payback < 18 months
NDR > 100%
Burn multiple < 2.0
Magic number > 0.5

### Seed Round

MRR growth rate
User retention
Early unit economics
Product engagement

### Series A

ARR and growth rate
CAC payback < 18 months
LTV:CAC > 3.0
NDR > 100%
Burn multiple < 2.0

### Series B+

Rule of 40 > 40%
Efficient growth (magic number)
Path to profitability

Dashboard Format:

Current MRR: $250K (↑ 18% MoM)
ARR: $3.0M (↑ 280% YoY)
CAC: $1,200 | LTV: $4,800 | LTV:CAC = 4.0x
NDR: 112% | Logo Retention: 92%
Burn: $180K/mo | Runway: 18 months

### Common Mistakes

Vanity Metrics — Focus on actionable metrics, not total users or page views
Too Many Metrics — Track 5-7 core metrics intensely, not 50 loosely
Ignoring Unit Economics — CAC and LTV matter even at seed stage
Not Segmenting — Break down by customer segment, channel, cohort
Gaming Metrics — Optimize for real business outcomes, not dashboards

### NEVER Do

NEVER ignore unit economics at any stage — CAC and LTV are always critical
NEVER track vanity metrics (total users, page views) without retention context
NEVER report growth rates without absolute numbers — 100% growth from $1K is different from $1M
NEVER skip segmentation — aggregate metrics hide important patterns
NEVER confuse correlation with causation — investigate before concluding
NEVER set targets without understanding your stage benchmarks
NEVER present metrics without trend context — current value + growth rate + benchmark
NEVER optimize for the metric instead of the underlying business outcome
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: wpank
- Version: 1.0.0
## Source health
- Status: healthy
- Item download looks usable.
- Yavira can redirect you to the upstream package for this item.
- Health scope: item
- Reason: direct_download_ok
- Checked at: 2026-04-30T06:19:16.146Z
- Expires at: 2026-05-07T06:19:16.146Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/startup-metrics)
- [Send to Agent page](https://openagent3.xyz/skills/startup-metrics/agent)
- [JSON manifest](https://openagent3.xyz/skills/startup-metrics/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/startup-metrics/agent.md)
- [Download page](https://openagent3.xyz/downloads/startup-metrics)