{ "schemaVersion": "1.0", "item": { "slug": "tiktok-ads", "name": "TikTok Ads", "source": "tencent", "type": "skill", "category": "内容创作", "sourceUrl": "https://clawhub.ai/ivangdavila/tiktok-ads", "canonicalUrl": "https://clawhub.ai/ivangdavila/tiktok-ads", "targetPlatform": "OpenClaw" }, "install": { "downloadMode": "redirect", "downloadUrl": "/downloads/tiktok-ads", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=tiktok-ads", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "installMethod": "Manual import", "extraction": "Extract archive", "prerequisites": [ "OpenClaw" ], "packageFormat": "ZIP package", "includedAssets": [ "SKILL.md" ], "primaryDoc": "SKILL.md", "quickSetup": [ "Download the package from Yavira.", "Extract the archive and review SKILL.md first.", "Import or place the package into your OpenClaw setup." ], "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "sourceHealth": { "source": "tencent", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-30T16:55:25.780Z", "expiresAt": "2026-05-07T16:55:25.780Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=network", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=network", "contentDisposition": "attachment; filename=\"network-1.0.0.zip\"", "redirectLocation": null, "bodySnippet": null }, "scope": "source", "summary": "Source download looks usable.", "detail": "Yavira can redirect you to the upstream package for this source.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/tiktok-ads" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] }, "downloadPageUrl": "https://openagent3.xyz/downloads/tiktok-ads", "agentPageUrl": "https://openagent3.xyz/skills/tiktok-ads/agent", "manifestUrl": "https://openagent3.xyz/skills/tiktok-ads/agent.json", "briefUrl": "https://openagent3.xyz/skills/tiktok-ads/agent.md" }, "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "documentation": { "source": "clawhub", "primaryDoc": "SKILL.md", "sections": [ { "title": "Creative Rules", "body": "First 1-3 seconds determine everything — if viewers don't stop scrolling immediately, the rest doesn't matter\nNative content outperforms ads — shoot vertical (9:16), use trending sounds, avoid polished brand look\nHook patterns that work: pattern interrupt, bold claim, direct question, unexpected visual, POV setup\nText overlays are mandatory — 80%+ of users watch with sound off, burned-in captions aren't optional\nRefresh creative every 7-14 days — fatigue hits faster than any other platform, have pipeline ready" }, { "title": "Spark Ads", "body": "Spark Ads use organic posts as ads — keeps comments, likes, shares visible and accumulating\nOrganic engagement on Spark Ads compounds — viral potential unlike standard ads\nCreator handles can be swapped — run ads from your brand handle or creator's handle\nRequire creator authorization code — valid for 7, 30, or 365 days, get longer duration upfront\nBoosting already-performing organic posts is safer than untested creative — data before dollars" }, { "title": "Targeting Mistakes", "body": "Interest targeting is less accurate than Meta — TikTok's algorithm learns faster from creative signals\nStart broad, let algorithm optimize — overtargeting restricts the machine learning that makes TikTok work\nCustom Audiences need 1000+ users minimum — smaller lists won't deliver\nLookalike percentages are different scale — 1% on TikTok is broader than 1% on Meta\nBehavior targeting (video completion, engagement) often outperforms interest targeting" }, { "title": "Bidding Strategy", "body": "Learning phase needs 50 conversions in 7 days — budget must support this or campaign never optimizes\nCost Cap is stabler than Bid Cap for beginners — limits volatility while algorithm learns\nLowest Cost burns budget fast on launch — switch to Cost Cap after gathering initial data\nMinimum daily budget per ad group: $20-50 depending on objective — below this, delivery is inconsistent\nDon't edit campaigns during learning phase — resets progress, wait until 50 conversions" }, { "title": "Campaign Structure", "body": "One campaign per objective — mixing awareness and conversion in same campaign confuses optimization\n3-5 ad groups per campaign is optimal — enough for testing, not so many that budget fragments\n3-5 creatives per ad group — algorithm needs options to test but too many dilutes learnings\nSeparate iOS and Android campaigns post-ATT — iOS tracking is limited, don't let it pollute Android data\nCatalog ads for e-commerce — dynamic product ads outperform static for retargeting" }, { "title": "Platform Mechanics", "body": "Content is served via For You algorithm, not follower graph — follower count matters less than Meta\nHashtag challenges are paid products — organic hashtags have minimal targeting value in ads\nComments section is public and active — negative comments kill CTR, moderate or disable if problematic\nVideo completion rate is primary signal — optimize for watch time, not just clicks\nTikTok pixel has same iOS limitations as Meta — use Events API for server-side tracking" }, { "title": "Creative Testing", "body": "Test hooks independently from body — first 3 seconds are separate variable from rest of video\nA/B test in creative tools, not ad platform — TikTok's native split testing is limited\nUser-generated style beats studio quality — imperfect > polished on this platform\nTest creator vs brand voice — same script performed differently converts at different rates\nWinners emerge fast — if no signal in 3-5 days, creative likely won't work" }, { "title": "Conversion Tracking", "body": "Standard pixel misses 40%+ of iOS conversions — implement Events API for accuracy\nView-through window defaults to 7 days — conservative window (1 day) shows truer performance\nLead gen forms have high drop-off — keep fields to absolute minimum (name, email, phone)\nTikTok Shop has native tracking — if selling via Shop, conversion data is more complete\nAttribution is last-click by default — view-through conversions are modeled, not deterministic" }, { "title": "Scaling Patterns", "body": "Increase budget 20-30% max per day — larger jumps reset learning phase\nHorizontal scaling: duplicate ad groups with different targeting — avoids audience overlap issues\nCreative is the scaling lever — same audience with new creative > same creative with forced reach\nCPMs spike during holidays and elections — plan 2-3x budget for Q4 and avoid political seasons if possible\nInternational markets have lower CPMs — test UK, Canada, Australia before saturating US" }, { "title": "Common Failures", "body": "Repurposing Instagram Reels directly — TikTok users detect non-native content instantly\nLogo in first 3 seconds — viewers skip ads, not content. Logo at end, not beginning\nLong intros or brand statements — no one waits, hook must be immediate\nIgnoring comments — negative comments are social proof against you, moderate actively\nExpecting Meta-level tracking accuracy — TikTok attribution is less mature, expect discrepancies" } ], "body": "Creative Rules\nFirst 1-3 seconds determine everything — if viewers don't stop scrolling immediately, the rest doesn't matter\nNative content outperforms ads — shoot vertical (9:16), use trending sounds, avoid polished brand look\nHook patterns that work: pattern interrupt, bold claim, direct question, unexpected visual, POV setup\nText overlays are mandatory — 80%+ of users watch with sound off, burned-in captions aren't optional\nRefresh creative every 7-14 days — fatigue hits faster than any other platform, have pipeline ready\nSpark Ads\nSpark Ads use organic posts as ads — keeps comments, likes, shares visible and accumulating\nOrganic engagement on Spark Ads compounds — viral potential unlike standard ads\nCreator handles can be swapped — run ads from your brand handle or creator's handle\nRequire creator authorization code — valid for 7, 30, or 365 days, get longer duration upfront\nBoosting already-performing organic posts is safer than untested creative — data before dollars\nTargeting Mistakes\nInterest targeting is less accurate than Meta — TikTok's algorithm learns faster from creative signals\nStart broad, let algorithm optimize — overtargeting restricts the machine learning that makes TikTok work\nCustom Audiences need 1000+ users minimum — smaller lists won't deliver\nLookalike percentages are different scale — 1% on TikTok is broader than 1% on Meta\nBehavior targeting (video completion, engagement) often outperforms interest targeting\nBidding Strategy\nLearning phase needs 50 conversions in 7 days — budget must support this or campaign never optimizes\nCost Cap is stabler than Bid Cap for beginners — limits volatility while algorithm learns\nLowest Cost burns budget fast on launch — switch to Cost Cap after gathering initial data\nMinimum daily budget per ad group: $20-50 depending on objective — below this, delivery is inconsistent\nDon't edit campaigns during learning phase — resets progress, wait until 50 conversions\nCampaign Structure\nOne campaign per objective — mixing awareness and conversion in same campaign confuses optimization\n3-5 ad groups per campaign is optimal — enough for testing, not so many that budget fragments\n3-5 creatives per ad group — algorithm needs options to test but too many dilutes learnings\nSeparate iOS and Android campaigns post-ATT — iOS tracking is limited, don't let it pollute Android data\nCatalog ads for e-commerce — dynamic product ads outperform static for retargeting\nPlatform Mechanics\nContent is served via For You algorithm, not follower graph — follower count matters less than Meta\nHashtag challenges are paid products — organic hashtags have minimal targeting value in ads\nComments section is public and active — negative comments kill CTR, moderate or disable if problematic\nVideo completion rate is primary signal — optimize for watch time, not just clicks\nTikTok pixel has same iOS limitations as Meta — use Events API for server-side tracking\nCreative Testing\nTest hooks independently from body — first 3 seconds are separate variable from rest of video\nA/B test in creative tools, not ad platform — TikTok's native split testing is limited\nUser-generated style beats studio quality — imperfect > polished on this platform\nTest creator vs brand voice — same script performed differently converts at different rates\nWinners emerge fast — if no signal in 3-5 days, creative likely won't work\nConversion Tracking\nStandard pixel misses 40%+ of iOS conversions — implement Events API for accuracy\nView-through window defaults to 7 days — conservative window (1 day) shows truer performance\nLead gen forms have high drop-off — keep fields to absolute minimum (name, email, phone)\nTikTok Shop has native tracking — if selling via Shop, conversion data is more complete\nAttribution is last-click by default — view-through conversions are modeled, not deterministic\nScaling Patterns\nIncrease budget 20-30% max per day — larger jumps reset learning phase\nHorizontal scaling: duplicate ad groups with different targeting — avoids audience overlap issues\nCreative is the scaling lever — same audience with new creative > same creative with forced reach\nCPMs spike during holidays and elections — plan 2-3x budget for Q4 and avoid political seasons if possible\nInternational markets have lower CPMs — test UK, Canada, Australia before saturating US\nCommon Failures\nRepurposing Instagram Reels directly — TikTok users detect non-native content instantly\nLogo in first 3 seconds — viewers skip ads, not content. Logo at end, not beginning\nLong intros or brand statements — no one waits, hook must be immediate\nIgnoring comments — negative comments are social proof against you, moderate actively\nExpecting Meta-level tracking accuracy — TikTok attribution is less mature, expect discrepancies" }, "trust": { "sourceLabel": "tencent", "provenanceUrl": "https://clawhub.ai/ivangdavila/tiktok-ads", "publisherUrl": "https://clawhub.ai/ivangdavila/tiktok-ads", "owner": "ivangdavila", "version": "1.0.0", "license": null, "verificationStatus": "Indexed source record" }, "links": { "detailUrl": "https://openagent3.xyz/skills/tiktok-ads", "downloadUrl": "https://openagent3.xyz/downloads/tiktok-ads", "agentUrl": "https://openagent3.xyz/skills/tiktok-ads/agent", "manifestUrl": "https://openagent3.xyz/skills/tiktok-ads/agent.json", "briefUrl": "https://openagent3.xyz/skills/tiktok-ads/agent.md" } }