# Send TikTok Ads to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "tiktok-ads",
    "name": "TikTok Ads",
    "source": "tencent",
    "type": "skill",
    "category": "内容创作",
    "sourceUrl": "https://clawhub.ai/ivangdavila/tiktok-ads",
    "canonicalUrl": "https://clawhub.ai/ivangdavila/tiktok-ads",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/tiktok-ads",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=tiktok-ads",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "SKILL.md"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "slug": "tiktok-ads",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-30T18:57:06.797Z",
      "expiresAt": "2026-05-07T18:57:06.797Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=tiktok-ads",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=tiktok-ads",
        "contentDisposition": "attachment; filename=\"tiktok-ads-1.0.0.zip\"",
        "redirectLocation": null,
        "bodySnippet": null,
        "slug": "tiktok-ads"
      },
      "scope": "item",
      "summary": "Item download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this item.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/tiktok-ads"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/tiktok-ads",
    "downloadUrl": "https://openagent3.xyz/downloads/tiktok-ads",
    "agentUrl": "https://openagent3.xyz/skills/tiktok-ads/agent",
    "manifestUrl": "https://openagent3.xyz/skills/tiktok-ads/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/tiktok-ads/agent.md"
  }
}
```
## Documentation

### Creative Rules

First 1-3 seconds determine everything — if viewers don't stop scrolling immediately, the rest doesn't matter
Native content outperforms ads — shoot vertical (9:16), use trending sounds, avoid polished brand look
Hook patterns that work: pattern interrupt, bold claim, direct question, unexpected visual, POV setup
Text overlays are mandatory — 80%+ of users watch with sound off, burned-in captions aren't optional
Refresh creative every 7-14 days — fatigue hits faster than any other platform, have pipeline ready

### Spark Ads

Spark Ads use organic posts as ads — keeps comments, likes, shares visible and accumulating
Organic engagement on Spark Ads compounds — viral potential unlike standard ads
Creator handles can be swapped — run ads from your brand handle or creator's handle
Require creator authorization code — valid for 7, 30, or 365 days, get longer duration upfront
Boosting already-performing organic posts is safer than untested creative — data before dollars

### Targeting Mistakes

Interest targeting is less accurate than Meta — TikTok's algorithm learns faster from creative signals
Start broad, let algorithm optimize — overtargeting restricts the machine learning that makes TikTok work
Custom Audiences need 1000+ users minimum — smaller lists won't deliver
Lookalike percentages are different scale — 1% on TikTok is broader than 1% on Meta
Behavior targeting (video completion, engagement) often outperforms interest targeting

### Bidding Strategy

Learning phase needs 50 conversions in 7 days — budget must support this or campaign never optimizes
Cost Cap is stabler than Bid Cap for beginners — limits volatility while algorithm learns
Lowest Cost burns budget fast on launch — switch to Cost Cap after gathering initial data
Minimum daily budget per ad group: $20-50 depending on objective — below this, delivery is inconsistent
Don't edit campaigns during learning phase — resets progress, wait until 50 conversions

### Campaign Structure

One campaign per objective — mixing awareness and conversion in same campaign confuses optimization
3-5 ad groups per campaign is optimal — enough for testing, not so many that budget fragments
3-5 creatives per ad group — algorithm needs options to test but too many dilutes learnings
Separate iOS and Android campaigns post-ATT — iOS tracking is limited, don't let it pollute Android data
Catalog ads for e-commerce — dynamic product ads outperform static for retargeting

### Platform Mechanics

Content is served via For You algorithm, not follower graph — follower count matters less than Meta
Hashtag challenges are paid products — organic hashtags have minimal targeting value in ads
Comments section is public and active — negative comments kill CTR, moderate or disable if problematic
Video completion rate is primary signal — optimize for watch time, not just clicks
TikTok pixel has same iOS limitations as Meta — use Events API for server-side tracking

### Creative Testing

Test hooks independently from body — first 3 seconds are separate variable from rest of video
A/B test in creative tools, not ad platform — TikTok's native split testing is limited
User-generated style beats studio quality — imperfect > polished on this platform
Test creator vs brand voice — same script performed differently converts at different rates
Winners emerge fast — if no signal in 3-5 days, creative likely won't work

### Conversion Tracking

Standard pixel misses 40%+ of iOS conversions — implement Events API for accuracy
View-through window defaults to 7 days — conservative window (1 day) shows truer performance
Lead gen forms have high drop-off — keep fields to absolute minimum (name, email, phone)
TikTok Shop has native tracking — if selling via Shop, conversion data is more complete
Attribution is last-click by default — view-through conversions are modeled, not deterministic

### Scaling Patterns

Increase budget 20-30% max per day — larger jumps reset learning phase
Horizontal scaling: duplicate ad groups with different targeting — avoids audience overlap issues
Creative is the scaling lever — same audience with new creative > same creative with forced reach
CPMs spike during holidays and elections — plan 2-3x budget for Q4 and avoid political seasons if possible
International markets have lower CPMs — test UK, Canada, Australia before saturating US

### Common Failures

Repurposing Instagram Reels directly — TikTok users detect non-native content instantly
Logo in first 3 seconds — viewers skip ads, not content. Logo at end, not beginning
Long intros or brand statements — no one waits, hook must be immediate
Ignoring comments — negative comments are social proof against you, moderate actively
Expecting Meta-level tracking accuracy — TikTok attribution is less mature, expect discrepancies
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: ivangdavila
- Version: 1.0.0
## Source health
- Status: healthy
- Item download looks usable.
- Yavira can redirect you to the upstream package for this item.
- Health scope: item
- Reason: direct_download_ok
- Checked at: 2026-04-30T18:57:06.797Z
- Expires at: 2026-05-07T18:57:06.797Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/tiktok-ads)
- [Send to Agent page](https://openagent3.xyz/skills/tiktok-ads/agent)
- [JSON manifest](https://openagent3.xyz/skills/tiktok-ads/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/tiktok-ads/agent.md)
- [Download page](https://openagent3.xyz/downloads/tiktok-ads)