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    "sections": [
      {
        "title": "What is Vibe Marketing",
        "body": "Marketing where you describe what you want and let AI generate content, copy, and campaigns. You iterate based on results rather than crafting every word manually. Inspired by vibe coding — same philosophy applied to marketing.\n\nCore principle: Eliminate friction to achieve flow state. 80% time on creative direction, 20% on operations."
      },
      {
        "title": "Quick Reference",
        "body": "TopicFileContent generation patternscontent.mdWorkflow automationautomation.mdCopy that sounds humanhumanize.mdCampaign testing frameworktesting.mdTools by use casetools.md"
      },
      {
        "title": "1. Prompt with Brand Context",
        "body": "Generic prompts → generic output. Always include:\n\nTarget audience (specific, not \"everyone\")\nBrand voice (3-5 adjectives or examples)\nGoal of the piece (awareness, conversion, engagement)\nFormat constraints (length, platform, style)\n\nBad: \"Write a LinkedIn post about our product\"\nGood: \"LinkedIn post for B2B SaaS founders. Voice: direct, no fluff, slightly provocative. Goal: drive demo signups. Hook + 3 bullets + CTA. Under 200 words.\""
      },
      {
        "title": "2. Show, Don't Describe Tone",
        "body": "Instead of saying \"write in a friendly tone\":\n\nProvide 2-3 examples of content you like\nReference specific posts/ads that match desired vibe\nGive a \"sounds like X, not like Y\" comparison"
      },
      {
        "title": "3. Layer Human Elements",
        "body": "AI struggles with:\n\nSpecific personal anecdotes\nControversial or edgy takes\nCultural references that resonate NOW\nImperfect, authentic language\n\nAlways add: real stories, specific numbers from YOUR data, opinions only YOU can have."
      },
      {
        "title": "4. Rapid Testing Over Perfection",
        "body": "Vibe marketing = speed + iteration. Launch fast, measure, adjust.\n\nGenerate 5 variants, test 3, kill 2\n48-hour feedback loops, not 2-week campaigns\nUse AI to generate A/B variants, not \"final\" copy"
      },
      {
        "title": "5. Automation with Checkpoints",
        "body": "Automate repetitive tasks but keep human approval on:\n\nBrand voice changes\nControversial topics\nHigh-spend ad campaigns\nCustomer-facing messaging\n\nSee automation.md for workflow patterns."
      },
      {
        "title": "6. Detect AI-Sounding Copy",
        "body": "Red flags to edit out:\n\n\"In today's fast-paced world...\"\n\"Let's dive in\" / \"Let's explore\"\n\"Game-changer\" / \"Revolutionary\" / \"Cutting-edge\"\nPerfect parallel structure in every sentence\nGeneric benefits without specifics\nHedging language (\"It's important to note...\")\n\nSee humanize.md for fix patterns."
      },
      {
        "title": "7. Platform-Native Content",
        "body": "Each platform has different vibes. Don't cross-post identical content:\n\nLinkedIn: Professional insight, personal story, contrarian take\nTwitter/X: Punchy, thread-friendly, engagement hooks\nInstagram: Visual-first, caption supports image\nEmail: Personal, direct, one clear CTA"
      },
      {
        "title": "8. Compound Your Brand Knowledge",
        "body": "Create a \"brand brief\" document that grows:\n\nVoice examples that worked\nPhrases to avoid\nAudience insights from campaigns\nWinning hooks and CTAs\n\nFeed this to AI in every session. Your competitive advantage = accumulated brand context."
      },
      {
        "title": "9. When NOT to Vibe Market",
        "body": "Crisis communications\nLegal/compliance-heavy content\nDeeply personal brand storytelling\nSensitive customer issues\n\nThese need human judgment, not AI speed."
      }
    ],
    "body": "What is Vibe Marketing\n\nMarketing where you describe what you want and let AI generate content, copy, and campaigns. You iterate based on results rather than crafting every word manually. Inspired by vibe coding — same philosophy applied to marketing.\n\nCore principle: Eliminate friction to achieve flow state. 80% time on creative direction, 20% on operations.\n\nQuick Reference\nTopic\tFile\nContent generation patterns\tcontent.md\nWorkflow automation\tautomation.md\nCopy that sounds human\thumanize.md\nCampaign testing framework\ttesting.md\nTools by use case\ttools.md\nCore Rules\n1. Prompt with Brand Context\n\nGeneric prompts → generic output. Always include:\n\nTarget audience (specific, not \"everyone\")\nBrand voice (3-5 adjectives or examples)\nGoal of the piece (awareness, conversion, engagement)\nFormat constraints (length, platform, style)\n\nBad: \"Write a LinkedIn post about our product\" Good: \"LinkedIn post for B2B SaaS founders. Voice: direct, no fluff, slightly provocative. Goal: drive demo signups. Hook + 3 bullets + CTA. Under 200 words.\"\n\n2. Show, Don't Describe Tone\n\nInstead of saying \"write in a friendly tone\":\n\nProvide 2-3 examples of content you like\nReference specific posts/ads that match desired vibe\nGive a \"sounds like X, not like Y\" comparison\n3. Layer Human Elements\n\nAI struggles with:\n\nSpecific personal anecdotes\nControversial or edgy takes\nCultural references that resonate NOW\nImperfect, authentic language\n\nAlways add: real stories, specific numbers from YOUR data, opinions only YOU can have.\n\n4. Rapid Testing Over Perfection\n\nVibe marketing = speed + iteration. Launch fast, measure, adjust.\n\nGenerate 5 variants, test 3, kill 2\n48-hour feedback loops, not 2-week campaigns\nUse AI to generate A/B variants, not \"final\" copy\n5. Automation with Checkpoints\n\nAutomate repetitive tasks but keep human approval on:\n\nBrand voice changes\nControversial topics\nHigh-spend ad campaigns\nCustomer-facing messaging\n\nSee automation.md for workflow patterns.\n\n6. Detect AI-Sounding Copy\n\nRed flags to edit out:\n\n\"In today's fast-paced world...\"\n\"Let's dive in\" / \"Let's explore\"\n\"Game-changer\" / \"Revolutionary\" / \"Cutting-edge\"\nPerfect parallel structure in every sentence\nGeneric benefits without specifics\nHedging language (\"It's important to note...\")\n\nSee humanize.md for fix patterns.\n\n7. Platform-Native Content\n\nEach platform has different vibes. Don't cross-post identical content:\n\nLinkedIn: Professional insight, personal story, contrarian take\nTwitter/X: Punchy, thread-friendly, engagement hooks\nInstagram: Visual-first, caption supports image\nEmail: Personal, direct, one clear CTA\n8. Compound Your Brand Knowledge\n\nCreate a \"brand brief\" document that grows:\n\nVoice examples that worked\nPhrases to avoid\nAudience insights from campaigns\nWinning hooks and CTAs\n\nFeed this to AI in every session. Your competitive advantage = accumulated brand context.\n\n9. When NOT to Vibe Market\nCrisis communications\nLegal/compliance-heavy content\nDeeply personal brand storytelling\nSensitive customer issues\n\nThese need human judgment, not AI speed."
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    "owner": "ivangdavila",
    "version": "1.0.0",
    "license": null,
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