# Send Website SEO — On-Page Optimization System to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "website-seo",
    "name": "Website SEO — On-Page Optimization System",
    "source": "tencent",
    "type": "skill",
    "category": "其他",
    "sourceUrl": "https://clawhub.ai/danielblinker83-bot/website-seo",
    "canonicalUrl": "https://clawhub.ai/danielblinker83-bot/website-seo",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/website-seo",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=website-seo",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "SKILL.md"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "slug": "website-seo",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-29T13:53:04.146Z",
      "expiresAt": "2026-05-06T13:53:04.146Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=website-seo",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=website-seo",
        "contentDisposition": "attachment; filename=\"website-seo-1.0.0.zip\"",
        "redirectLocation": null,
        "bodySnippet": null,
        "slug": "website-seo"
      },
      "scope": "item",
      "summary": "Item download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this item.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/website-seo"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/website-seo",
    "downloadUrl": "https://openagent3.xyz/downloads/website-seo",
    "agentUrl": "https://openagent3.xyz/skills/website-seo/agent",
    "manifestUrl": "https://openagent3.xyz/skills/website-seo/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/website-seo/agent.md"
  }
}
```
## Documentation

### What This Skill Does

Guides you through a complete website SEO audit and optimization process. Covers on-page elements, technical fundamentals, schema markup, and an ongoing optimization strategy that compounds over time.

### How to Use This Skill

Input format:

WEBSITE URL: [Your website]
CMS: [WordPress / Webflow / Squarespace / Shopify / Custom]
NICHE: [Your industry]
TARGET LOCATION: [Local / National / Global]
PRIORITY PAGES: [Homepage / Service pages / Blog / Product pages]
CURRENT ISSUES: [Known issues or "unknown — need full audit"]
GOAL: [Rank for specific keywords / Improve existing rankings / Fix technical issues]

### Title Tag Optimization

Formula: Primary Keyword — Secondary Keyword | Brand Name

Rules:
- 50-60 characters maximum
- Primary keyword as close to the beginning as possible
- Each page must have a UNIQUE title
- Make it compelling for humans, not just crawlers

Bad: "Home | Company Name"
Good: "Personal Training Rotterdam — 1-on-1 Coaching | Brand Name"

### Meta Description Optimization

Formula: [Benefit] + [Primary keyword] + [CTA]

Rules:
- 150-160 characters
- Include primary keyword naturally
- Include a call-to-action
- Each page must have a UNIQUE meta description
- Think of it as a micro-ad for your page in search results

Prompt to generate:
"Write a meta description for a [PAGE TYPE] page about [TOPIC] for [BRAND NAME].
Primary keyword: [KEYWORD]. Audience: [AUDIENCE].
Max 155 characters. Include a benefit + soft CTA."

### Header Structure (H1-H6)

Rules:
- ONE H1 per page — contains primary keyword
- H2s: section headers — contain secondary/LSI keywords
- H3s: subsections
- Never skip levels (don't go H1 → H3)
- Headers should describe the content below them accurately

Audit prompt:
"Review the heading structure of this page: [paste page content]
Identify: missing H1, keyword opportunities in headers, hierarchy issues."

### Content Optimization

On-Page Content Checklist:
- [ ] Primary keyword in first 100 words
- [ ] Primary keyword appears naturally throughout (1-2% density)
- [ ] LSI keywords (related terms) used throughout
- [ ] Minimum 300 words for service pages, 800+ for blog posts
- [ ] Content answers the search intent (informational/commercial/navigational)
- [ ] Internal links to 2-3 relevant pages on your site
- [ ] External link to 1 authoritative source
- [ ] All images have descriptive alt text

Content optimization prompt:
"Optimize this content for the keyword [KEYWORD]:
[Paste your existing content]
Suggest: where to add the keyword naturally, missing LSI terms,
structural improvements, and any thin content sections to expand."

### Core Technical Checklist

INDEXABILITY:
- [ ] robots.txt exists and doesn't block important pages
- [ ] XML sitemap submitted to Google Search Console
- [ ] No important pages with noindex tag
- [ ] Canonical tags set correctly

PERFORMANCE:
- [ ] Page loads under 3 seconds (test: PageSpeed Insights)
- [ ] Images compressed and in WebP format where possible
- [ ] Minified CSS and JavaScript
- [ ] Browser caching enabled

MOBILE:
- [ ] Mobile-responsive design
- [ ] No intrusive interstitials on mobile
- [ ] Tap targets large enough (48×48px minimum)
- [ ] Text readable without zooming

CRAWLABILITY:
- [ ] Clean URL structure (yoursite.com/service-name not yoursite.com/p=123)
- [ ] No broken internal links
- [ ] No redirect chains (A→B→C, should be A→C directly)
- [ ] HTTPS enabled on all pages

CORE WEB VITALS:
- [ ] LCP (Largest Contentful Paint) < 2.5 seconds
- [ ] CLS (Cumulative Layout Shift) < 0.1
- [ ] FID/INP (Interaction to Next Paint) < 200ms

### URL Structure Best Practices

Good URL structure:
yoursite.com/service/keyword-based-page-name
yoursite.com/blog/topic-keyword-post-title

Bad URL structure:
yoursite.com/page?id=123
yoursite.com/2024/01/01/blog/post
yoursite.com/my-awesome-service-page-click-here

Rules:
- Use hyphens (-) not underscores (_)
- Lowercase only
- Include primary keyword
- Remove stop words (the, a, and, or) where possible
- Keep it short — under 60 characters ideal

### Phase 3: Schema Markup

Schema markup tells search engines exactly what your content means, enabling rich snippets.

### Most Valuable Schema Types

Local Business (for location-based businesses):

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "[Business Name]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[Street]",
    "addressLocality": "[City]",
    "postalCode": "[Code]",
    "addressCountry": "[Country Code]"
  },
  "telephone": "[Phone]",
  "url": "[Website URL]",
  "openingHours": ["Mo-Fr 09:00-17:00"],
  "priceRange": "$$"
}

Article/Blog Post:

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "[Post Title]",
  "author": {"@type": "Person", "name": "[Author Name]"},
  "datePublished": "[ISO Date]",
  "description": "[Meta Description]"
}

FAQ (for Q&A sections):

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "[Question text]",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "[Answer text]"
    }
  }]
}

Schema generation prompt:

Generate [SCHEMA TYPE] schema markup for [BUSINESS NAME].
Details: [provide business details, page content, or FAQ content]
Output: valid JSON-LD format ready to add to the page <head>

### Phase 4: Internal Linking Strategy

Internal links distribute page authority and help users navigate your site.

Hub and Spoke Model:

PILLAR PAGE (broad topic) → linked to by all related pages
CLUSTER PAGES (specific subtopics) → each links back to pillar page

Example:
Pillar: "Ultimate Guide to [Your Service]"
Clusters:
- "[Specific aspect 1] Explained"
- "How to [specific task] — Step by Step"
- "[Topic] for Beginners"
- "[Advanced topic] Guide"

Internal linking rules:

Link from high-traffic pages to pages you want to rank
Use descriptive anchor text (not "click here" or "read more")
Add 2-3 internal links per new page or post
Audit broken internal links quarterly

### Monthly SEO Audit Checklist

RANKING:
- [ ] Check Google Search Console for position changes
- [ ] Identify keywords dropped — investigate why
- [ ] Find new keyword opportunities from "Queries" report

TECHNICAL:
- [ ] Check for new crawl errors in GSC
- [ ] Review Core Web Vitals report
- [ ] Check any new 404 errors

CONTENT:
- [ ] Update any outdated statistics or information
- [ ] Add internal links from new content to older pages
- [ ] Identify thin pages (under 300 words) for expansion

### SEO Audit Prompt

I'm auditing [WEBSITE URL] for [NICHE] targeting [KEYWORDS].
Based on SEO best practices, identify the top 10 issues to fix.
Priority order: technical issues → on-page → content gaps → link opportunities.
Format: Issue | Impact (High/Medium/Low) | Recommended fix

### Use with ContentAI Suite

This skill works seamlessly with ContentAI Suite — a free multi-agent marketing platform that generates professional content for any business in minutes.

→ Try it free: https://contentai-suite.vercel.app
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: danielblinker83-bot
- Version: 1.0.0
## Source health
- Status: healthy
- Item download looks usable.
- Yavira can redirect you to the upstream package for this item.
- Health scope: item
- Reason: direct_download_ok
- Checked at: 2026-04-29T13:53:04.146Z
- Expires at: 2026-05-06T13:53:04.146Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/website-seo)
- [Send to Agent page](https://openagent3.xyz/skills/website-seo/agent)
- [JSON manifest](https://openagent3.xyz/skills/website-seo/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/website-seo/agent.md)
- [Download page](https://openagent3.xyz/downloads/website-seo)