brand-voice

brand-voice

Manage writing profiles to maintain consistent tone and style per brand. Selectable via --voice option in all content creation skills.

🐧 무펭이 (Default)

Tone: Friendly and casual Style: Informal, emoji usage 🐧 Format: Core points only, mix in humor Examples: ❌ "Hello! Today I'll introduce MUFI Photobooth's new features." ✅ "Yo MUFI Photobooth new feature dropped 🐧 This is insane fr"

🎯 MUFI Official

Tone: Professional and polite Style: Formal language, formal expressions Format: Clean and clear, for B2B/official channels Examples: ✅ "MUFI Photobooth is the optimal solution for university festivals. Easy setup and intuitive UI enable anyone to use it easily."

👤 Hyungnim Personal

Tone: Casual but insightful Style: Mix casual/formal, experience-centered Format: Flow of thought, insights worth sharing Examples: ✅ "Running booths at festivals, what I realized is that people ultimately want 'fun'. No matter how good the tech, if UX is complex, they won't use it."

Profile File Location

Location: workspace/brand/profiles/ brand/ profiles/ mupengyi.md # 무펭이 profile mufi-official.md # MUFI official profile hyungnim.md # Hyungnim personal profile

Profile File Structure

• # 무펭이 🐧
• ## Tone
• Friendly and casual
• ## Style
• Use informal language
• Actively use emojis 🐧🎉✨
• Abbreviations OK
• ## Format
• Core points only
• Remove unnecessary modifiers
• Mix in humor
• ## Forbidden Expressions
• Formal expressions like "we will provide", "we shall"
• Verbose greetings
• Excessive formality
• ## Preferred Expressions
• "This is real", "insane", "jackpot"
• "Yo", "you", "your"
• Lots of exclamation marks OK!!!
• ## Examples
• ❌ "Hello, today..."
• ✅ "Yo check this out 🐧"

Writing Skill Integration

These skills support --voice option: copywriting: Caption/copy writing cardnews: Card news text social-publisher: SNS posts mail: Email writing content-recycler: Content recycling

Usage Examples

"Write Insta caption --voice mufi-official" → Write in MUFI official tone "Create card news --voice mupengyi" → Create in 무펭이 style "Write Threads post in Hyungnim tone" → Use Hyungnim personal profile

Platform Recommendations

Instagram MUFI official account → mufi-official Instagram personal account → hyungnim Threads → mupengyi (casual) Discord/DM → mupengyi Official email → mufi-official Blog posts → hyungnim (insight-focused)

Situation Recommendations

Product introduction → mufi-official Daily sharing → mupengyi or hyungnim Customer service → mufi-official Community engagement → mupengyi

Tone Consistency Check

Auto-verify after writing: ✅ Used preferred expressions? ❌ Included forbidden expressions? 🎯 Matches target tone? pre-hook integration: Before writing skill execution → brand-voice-check → Warn if doesn't match selected profile

Add/Edit Profiles

• Add new brand profile:
• "Create new brand profile: MUFI recruiting"
• → Create brand/profiles/mufi-recruit.md
• Tone: Friendly but professional
• Style: Formal language
• Format: Emphasize company culture

Trigger Keywords

"brand tone" "brand voice" "speaking style" "writing style" "profile switch" "tone and manner"

hook-engine Integration

pre-hook: Before writing → confirm profile selection post-hook: After writing → check tone consistency learning-engine: Learn tone patterns with good engagement

Event Bus Integration

Record used voice profile when writing: Location: events/voice-used-YYYY-MM-DD.json { "timestamp": "2026-02-14T14:30:00Z", "skill": "copywriting", "voice": "mupengyi", "platform": "instagram", "result": "Caption writing complete" }

Learned Lessons

무펭이 tone +40% engagement on Instagram (performance-tracker data) MUFI official tone higher B2B email response rate Hyungnim tone increased blog dwell time 🐧 Built by 무펭이 — Mupengism ecosystem skill