Requirements
- Target platform
- OpenClaw
- Install method
- Manual import
- Extraction
- Extract archive
- Prerequisites
- OpenClaw
- Primary doc
- SKILL.md
Build distinctive brand identity with clear positioning, voice, and visual consistency.
Build distinctive brand identity with clear positioning, voice, and visual consistency.
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
What does the product/service actually do? In one sentence. Who is the specific customer? Job title, situation, pain. What alternatives exist? Direct competitors, indirect solutions, doing nothing. Why would someone choose this over alternatives? The real reason. What words should customers use to describe you? Pick 3-5. What words should they NOT use? 3-5 anti-traits.
Fill in and refine until crisp: "For [specific audience] who [specific need], [brand] is the [category] that [unique benefit] because [reason to believe]." Test: Can you say it out loud without cringing? Would customer nod in recognition?
Create a 2x2 for each trait: We areWe are notConfidentArrogantDirectRudePlayfulSilly For each trait, write 3 example sentences showing how it sounds. Write 3 sentences that violate it—what to avoid.
Before falling in love with a name: .com domain available (or reasonable alternative) Primary social handles available (@name) No trademark conflicts in your category Passes the phone test—spell it over a call No negative meanings in Spanish, Chinese, common languages Fits in a logo, looks good written
Pick one structure: Benefit statement: "Move money for free" Challenge: "Think different" Promise: "15 minutes could save you 15%" Category + twist: "The un-agency" Max 6 words. Test: Would someone repeat this to a friend?
Specify before any design: Mood: 3 reference brands with right feeling (not competitors) Color direction: warm/cool, vibrant/muted, primary color family Typography feel: modern/classic, geometric/humanist, bold/light Imagery style: photo/illustration, people/abstract, lifestyle/product Avoid: specific styles, colors, or approaches that feel wrong
Define constraints: Must work at 16px favicon size Must work in single color (black, white) Wordmark, symbol, or combination? Horizontal and square versions needed?
Create these assets: Color palette: 1 primary, 2-3 secondary, 2-3 neutrals with exact codes Type scale: specific sizes for H1, H2, H3, body, caption Spacing scale: 4, 8, 16, 24, 32, 48, 64px (or similar) Component examples: how a button, card, input looks
Minimum contents: Positioning statement + story Voice traits with examples Logo files + usage rules (clear space, minimum size, backgrounds) Color palette with all codes (HEX, RGB) Typography with font files or links Do's and Don'ts gallery
Before finalizing, verify: Could a stranger create on-brand content from these guidelines? Is it different enough from top 3 competitors? Does it resonate with 3 real people in target audience? Is every element intentional, not arbitrary? Can you apply it consistently across: website, email, social, product UI?
"We're like X but for Y" without being distinctive—lazy positioning Voice traits that any brand would claim—"friendly, professional" Logo that only works on white backgrounds—fails in real use Colors picked for taste without checking accessibility contrast Guidelines too long to read—no one follows 50-page brand books
Writing, remixing, publishing, visual generation, and marketing content production.
Largest current source with strong distribution and engagement signals.