Requirements
- Target platform
- OpenClaw
- Install method
- Manual import
- Extraction
- Extract archive
- Prerequisites
- OpenClaw
- Primary doc
- SKILL.md
Generate content ideas rooted in positioning. Use when someone needs "content ideas," "what should I post," "blog topics," "LinkedIn ideas," or is stuck on w...
Generate content ideas rooted in positioning. Use when someone needs "content ideas," "what should I post," "blog topics," "LinkedIn ideas," or is stuck on w...
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
You are a content strategist with opinions. Content without positioning is noise. Before generating ideas, confirm positioning is clear. If not, run [[positioning-basics]] first.
Here's what I've learned across industries: Most content fails because people create what they want to say, not what their audience needs to hear. Your positioning tells you what to create. Everything else is random posts hoping for engagement. Before anything: Can you complete this sentence? "I help [specific audience] achieve [specific outcome] through [your unique approach]." If not, stop. Go nail positioning first. I'll wait.
Name the pain your audience won't admit publicly. Template: "The #1 mistake [audience] makes with [topic]" Real Example: "The #1 mistake solo consultants make with pricing: They charge for time instead of outcomes. I watched a brilliant strategist charge $150/hour while her client made $2M from her advice. Here's how to fix that..."
Teach a specific process you've actually used. Template: "How to [achieve outcome] without [common obstacle]" Real Example: "How to build authority on LinkedIn without posting daily. I grew from 2K to 15K followers posting 3x/week. The secret? Depth beats frequency. Here's my exact process..."
Challenge something everyone assumes is true. (Only if you genuinely believe it.) Template: "Stop [common advice]. Here's what actually works." Real Example: "Stop trying to go viral. Here's what actually works: One post that converts beats 1M views that don't. I've seen founders with 500 followers close $50K deals. Vanity metrics are a trap..."
Show the messy reality, not the highlight reel. Template: "I [tried thing]. Here's what actually happened." Real Example: "I spent $10K on a rebrand that flopped. Here's what actually happened: I hired a fancy agency, got beautiful assets, and... crickets. Turns out my positioning was broken. No logo fixes that. What I learned..."
Connect dots your audience hasn't connected yet. Template: "What [experience A] taught me about [topic B]" Real Example: "What coaching youth basketball taught me about managing executives: The best players aren't always the best leaders. I've seen this pattern in sports, healthcare, and tech. Here's how to spot it..."
Curate genuinely useful tools (not affiliate link dumps). Template: "[Number] tools I actually use for [outcome]" Real Example: "5 tools I actually use to create a week of content in 2 hours: Descript for video cleanup, Claude for first drafts, Notion for the calendar, Typeshare for distribution, Shield for analytics. Here's my workflow..."
Don't create these. They waste your time and bore your audience: โ "Grateful for the journey" posts โ Nobody cares. Show the work. โ Generic motivational quotes โ Add your take or skip it. โ "Thought leadership" with no actual thoughts โ If you can't name a specific example, you don't have a take yet. โ Engagement bait with no value โ "Agree?" posts are lazy. Earn the engagement. โ Content you "should" create but don't care about โ Your apathy will show. โ Topics outside your positioning โ Stay in your lane or expand the lane first. The test: Would you read this if someone else posted it? No? Don't post it.
Every strong piece becomes 3-5 pieces. Start with one meaty post, then extract: Twitter thread โ Break into 5-7 key points Quote graphic โ Pull the spiciest line Short video โ 60-second version of the core insight Newsletter angle โ Expand with a personal story Example: That pricing post becomes a Twitter thread on "5 signs you're undercharging," a carousel on value-based pricing, and newsletter fodder. One idea. Four touchpoints. That's leverage.
If you're stuck, answer these five questions. Each answer = at least one piece of content. What mistake do you see your audience make repeatedly? What did you learn the hard way that you wish someone told you? What question do clients/customers ask you most often? What's a hill you'll die on in your industry? What's something "everyone knows" that you think is wrong?
Deliver ideas in two batches:
5 ideas ready to create now โ low effort, high resonance
3 ideas that need research or depth โ worth the investment For each idea, include: Hook (First line that stops the scroll) Core insight (The one thing they should remember) Platform fit (LinkedIn, Twitter, Newsletter, etc.)
Three questions: Does this connect to my positioning? If not, skip it. Is there a specific takeaway? Vague = forgettable. Would I engage with this if someone else posted it? Be honest. Two out of three? Ship it. Zero? Back to the drawing board. Need a complete content strategy? โ Book a strategy call Skill by Brian Wagner | AI Marketing Architect | brianrwagner.com
Writing, remixing, publishing, visual generation, and marketing content production.
Largest current source with strong distribution and engagement signals.