Marketing

Marketing Skill 📢

Turn your AI agent into a strategic marketing partner. Handle social media, content scheduling, analytics, and campaign management across platforms — without constant manual input.

What This Skill Does

✅ Content Creation — Generate posts, threads, newsletters, and visual content descriptions ✅ Multi-Platform Management — Twitter/X, LinkedIn, Instagram, Facebook, newsletters ✅ Scheduling & Automation — Plan content calendars, schedule posts, maintain consistency ✅ Analytics Tracking — Monitor engagement, track KPIs, identify trends ✅ Campaign Management — Plan campaigns, track performance, A/B testing insights ✅ Brand Voice Consistency — Maintain tone and style across all content

Quick Start

• Configure your marketing preferences in TOOLS.md:
• ### Marketing
• Brand voice: [Professional/Casual/Witty/etc.]
• Primary platforms: [Twitter, LinkedIn, etc.]
• Posting frequency: [Daily/3x week/etc.]
• Target audience: [Description]
• Set up your content calendar:
• ./scripts/content-calendar.sh init
• Start creating content!

The AIDA Model for Posts

StagePurposeExample HookAttentionStop the scroll"Most marketers waste 80% of their budget on this..."InterestBuild curiosity"Here's what the top 1% do differently..."DesireCreate want"Imagine doubling your engagement in 30 days..."ActionDrive behavior"Try this today: [actionable tip]"

Platform-Specific Best Practices

Twitter/X: Optimal length: 100-280 characters Use threads for long-form (5-15 tweets) Hook in first line — no fluff 1-2 hashtags max Best times: 9am, 12pm, 5pm local LinkedIn: Professional but personable tone Open with a bold statement or question Use line breaks for readability 1300-2000 characters performs best Include relevant hashtags (3-5) Instagram: Visual-first thinking Captions: tell a story Hashtag strategy: 20-30 in first comment Call-to-action in every post Carousel posts get highest engagement Newsletter: Subject lines: 40-60 characters Preview text matters (first 90 chars) One clear CTA per email Personal stories increase open rates Send consistently (same day/time)

Monthly Planning Template

• # [Month] Content Calendar
• ## Themes
• Week 1: [Theme]
• Week 2: [Theme]
• Week 3: [Theme]
• Week 4: [Theme]
• ## Key Dates
• [Date]: [Event/Holiday]
• ## Content Mix (per week)
• Educational: 3
• Promotional: 1
• Engagement: 2
• User-generated/Curated: 1
• ## Platform Schedule
• | Day | Twitter | LinkedIn | Instagram | Newsletter |
• |-----|---------|----------|-----------|------------|
• | Mon | Thread | Article | Carousel | - |
• | Tue | Tips | - | Story | - |
• | Wed | Poll | Post | Reel | Send |
• | Thu | Thread | - | Story | - |
• | Fri | Fun | Post | Post | - |

Content Batching Workflow

Ideation Day (Monthly) — Brainstorm 30+ content ideas Creation Day (Weekly) — Write next week's content in one session Scheduling Day (Weekly) — Load content into scheduler Engagement Day (Daily) — Respond to comments, engage with community

Key Metrics to Track

MetricWhat It Tells YouTarget GrowthImpressionsReach+10% monthlyEngagement RateContent quality>3% (Twitter), >5% (LinkedIn)Click-through RateCTA effectiveness>2%Follower GrowthAudience building+5% monthlyConversion RateBusiness impactVaries by goal

Weekly Analytics Template

• # Week of [Date] - Analytics Report
• ## Summary
• Total impressions: [X]
• Total engagement: [X]
• New followers: [X]
• Top performing post: [Link]
• ## Platform Breakdown
• ### Twitter
• Impressions: [X]
• Engagement rate: [X]%
• Best day: [Day]
• Top tweet: [Content]
• ### LinkedIn
• Impressions: [X]
• Engagement rate: [X]%
• Comments: [X]
• Top post: [Content]
• ## Insights
• What worked: [Analysis]
• What didn't: [Analysis]
• Next week focus: [Adjustment]

Campaign Planning Template

• # Campaign: [Name]
• ## Overview
• **Goal:** [Specific, measurable goal]
• **Timeline:** [Start] - [End]
• **Budget:** [Amount if applicable]
• **Success Metrics:** [KPIs]
• ## Target Audience
• Demographics: [Age, location, etc.]
• Pain points: [Problems we solve]
• Platforms: [Where they hang out]
• ## Content Assets
• [ ] Main announcement post
• [ ] Supporting content (X posts)
• [ ] Visuals/graphics
• [ ] Landing page copy
• [ ] Email sequence
• ## Schedule
• | Date | Platform | Content | CTA |
• |------|----------|---------|-----|
• | [Date] | Twitter | [Content] | [Action] |
• ## Results (fill after)
• Reach: [X]
• Engagement: [X]
• Conversions: [X]
• ROI: [X]
• Learnings: [What we learned]

For Twitter Threads

• Create a Twitter thread on [TOPIC]:
• Hook that stops scrolling
• 5-10 tweets of value
• Each tweet stands alone but builds on previous
• End with CTA and recap
• Conversational but authoritative tone

For LinkedIn Posts

• Write a LinkedIn post about [TOPIC]:
• Opening hook (1-2 lines)
• Personal story or observation
• Key insight or lesson
• Actionable takeaway
• Engagement question
• 1200-1500 characters

For Newsletter

• Draft newsletter on [TOPIC]:
• Compelling subject line (3 options)
• Personal opening
• Main value content
• One clear CTA
• PS line for bonus engagement

Daily Marketing Routine

• ## Morning (30 min)
• [ ] Check overnight engagement
• [ ] Respond to comments/DMs
• [ ] Share 2-3 relevant posts from others
• [ ] Check trending topics for opportunities
• ## Afternoon (15 min)
• [ ] Post scheduled content (if not automated)
• [ ] Engage with 5 accounts in your niche
• [ ] Check analytics for unusual activity
• ## Weekly (1 hour)
• [ ] Review analytics dashboard
• [ ] Plan next week's content
• [ ] Batch create content
• [ ] Update content calendar

Content Repurposing Matrix

OriginalTwitterLinkedInInstagramNewsletterBlog PostThreadSummary postCarouselHighlightPodcastQuote tweetsKey insightAudio clipEpisode notesVideoClip + threadEmbedReelBehind scenesThread-Expanded postStory seriesCompilation

Voice Definition Template

• # Brand Voice
• ## We Are
• [Trait 1]: [Example]
• [Trait 2]: [Example]
• [Trait 3]: [Example]
• ## We Are Not
• [Anti-trait 1]: [Why to avoid]
• [Anti-trait 2]: [Why to avoid]
• ## Tone Spectrum
• Formal ----[X]---- Casual
• Serious ----[X]---- Playful
• Reserved ----[X]---- Enthusiastic
• ## Sample Phrases
• Instead of "Click here" → "Dive in"
• Instead of "Buy now" → "Start your journey"
• Instead of "We're the best" → "Here's what we learned"
• ## Emoji Usage
• Frequency: [Sparingly/Moderate/Freely]
• Favorites: [List emojis that fit brand]
• Never use: [Emojis to avoid]

content-calendar.sh

Manage your content calendar from the command line. # Initialize calendar ./scripts/content-calendar.sh init # Add content ./scripts/content-calendar.sh add "2024-01-15" "twitter" "Thread on productivity" # View week ./scripts/content-calendar.sh week # View month ./scripts/content-calendar.sh month

analytics-report.sh

Generate weekly analytics summaries. # Generate this week's report ./scripts/analytics-report.sh weekly # Compare to last week ./scripts/analytics-report.sh compare

With Other Skills

SkillIntegrationData AnalystDeeper analytics, trend visualizationSalesAlign campaigns with sales pipelineBusiness DevelopmentContent for partnerships

Common Workflows

Content from Meetings: When you have a meeting transcript, extract quotable insights for social content. Analytics to Strategy: Use data-analyst skill to visualize marketing performance and identify optimization opportunities.

Best Practices

Consistency > Perfection — Regular posting beats occasional perfection 80/20 Content Rule — 80% value, 20% promotion Engage, Don't Broadcast — Social is a conversation Test Everything — A/B test hooks, CTAs, posting times Batch Create — Write a week's content in one focused session Repurpose Ruthlessly — One idea, multiple formats Track What Matters — Pick 3-5 KPIs, ignore vanity metrics Stay Authentic — People follow people, not brands

Troubleshooting

Low engagement? Check posting times against audience activity Review hooks — are they scroll-stopping? Increase engagement with others (reciprocity works) Inconsistent posting? Batch create content weekly Use scheduling tools Create content bank for backup Off-brand content? Review brand voice guidelines Create swipe file of good examples Check content before posting

License

License: MIT — use freely, modify, distribute. "Marketing is no longer about the stuff you make, but about the stories you tell." — Seth Godin