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Microsoft Ads MCP

Create and manage Microsoft Advertising campaigns (Bing Ads / DuckDuckGo Ads) via MCP server - campaigns, ad groups, keywords, ads, and reporting

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Create and manage Microsoft Advertising campaigns (Bing Ads / DuckDuckGo Ads) via MCP server - campaigns, ad groups, keywords, ads, and reporting

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Install for OpenClaw

Quick setup
  1. Download the package from Yavira.
  2. Extract the archive and review SKILL.md first.
  3. Import or place the package into your OpenClaw setup.

Requirements

Target platform
OpenClaw
Install method
Manual import
Extraction
Extract archive
Prerequisites
OpenClaw
Primary doc
SKILL.md

Package facts

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Package format
ZIP package
Source platform
Tencent SkillHub
What's included
SKILL.md

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Trust & source

Release facts

Source
Tencent SkillHub
Verification
Indexed source record
Version
1.0.0

Documentation

ClawHub primary doc Primary doc: SKILL.md 18 sections Open source page

Microsoft Ads MCP Server

Create and manage Microsoft Advertising campaigns programmatically. This MCP server enables full campaign management for Bing and DuckDuckGo search ads.

Why Microsoft Advertising?

DuckDuckGo Integration - Microsoft Advertising powers DDG search ads, reaching privacy-conscious users Lower CPCs - Often 30-50% cheaper than Google Ads Bing + Yahoo + AOL - Access to the full Microsoft Search Network Import from Google - Easy migration of existing campaigns

1. Install the MCP server

git clone https://github.com/Duartemartins/microsoft-ads-mcp-server.git cd microsoft-ads-mcp-server pip install -r requirements.txt

2. Get credentials

Microsoft Ads Account: Sign up at ads.microsoft.com Developer Token: Apply at developers.ads.microsoft.com Azure AD App: Create at portal.azure.com with redirect URI https://login.microsoftonline.com/common/oauth2/nativeclient

3. Configure mcporter

Add to ~/.mcporter/mcporter.json: { "mcpServers": { "microsoft-ads": { "command": "python3", "args": ["/path/to/microsoft-ads-mcp-server/server.py"], "type": "stdio", "env": { "MICROSOFT_ADS_DEVELOPER_TOKEN": "your_token", "MICROSOFT_ADS_CLIENT_ID": "your_azure_app_client_id" } } } }

4. Authenticate

mcporter call microsoft-ads.get_auth_url # Open URL in browser, sign in, copy redirect URL mcporter call microsoft-ads.complete_auth '{"redirect_url": "https://login.microsoftonline.com/common/oauth2/nativeclient?code=..."}'

Account Management

mcporter call microsoft-ads.search_accounts

Campaign Operations

# List campaigns mcporter call microsoft-ads.get_campaigns # Create campaign (starts paused for safety) mcporter call microsoft-ads.create_campaign '{"name": "My Campaign", "daily_budget": 20}' # Activate or pause mcporter call microsoft-ads.update_campaign_status '{"campaign_id": 123456, "status": "Active"}'

Ad Groups

# List ad groups mcporter call microsoft-ads.get_ad_groups '{"campaign_id": 123456}' # Create ad group mcporter call microsoft-ads.create_ad_group '{"campaign_id": 123456, "name": "Product Keywords", "cpc_bid": 1.50}'

Keywords

# List keywords mcporter call microsoft-ads.get_keywords '{"ad_group_id": 789012}' # Add keywords (Broad, Phrase, or Exact match) mcporter call microsoft-ads.add_keywords '{"ad_group_id": 789012, "keywords": "buy widgets, widget store", "match_type": "Phrase", "default_bid": 1.25}'

Ads

# List ads mcporter call microsoft-ads.get_ads '{"ad_group_id": 789012}' # Create Responsive Search Ad mcporter call microsoft-ads.create_responsive_search_ad '{ "ad_group_id": 789012, "final_url": "https://example.com/widgets", "headlines": "Buy Widgets Online|Best Widget Store|Free Shipping", "descriptions": "Shop our selection. Free shipping over $50.|Quality widgets at great prices." }'

Reporting

# Submit report request mcporter call microsoft-ads.submit_campaign_performance_report '{"date_range": "LastWeek"}' mcporter call microsoft-ads.submit_keyword_performance_report '{"date_range": "LastMonth"}' mcporter call microsoft-ads.submit_search_query_report '{"date_range": "LastWeek"}' mcporter call microsoft-ads.submit_geographic_report '{"date_range": "LastMonth"}' # Check status and get download URL mcporter call microsoft-ads.poll_report_status

Other

mcporter call microsoft-ads.get_budgets mcporter call microsoft-ads.get_labels

Complete Workflow Example

# 1. Check account mcporter call microsoft-ads.search_accounts # 2. Create campaign mcporter call microsoft-ads.create_campaign '{"name": "PopaDex - DDG Search", "daily_budget": 15}' # Returns: Campaign ID 123456 # 3. Create ad group mcporter call microsoft-ads.create_ad_group '{"campaign_id": 123456, "name": "Privacy Keywords", "cpc_bid": 0.75}' # Returns: Ad Group ID 789012 # 4. Add keywords mcporter call microsoft-ads.add_keywords '{ "ad_group_id": 789012, "keywords": "privacy search engine, private browsing, anonymous search", "match_type": "Phrase", "default_bid": 0.60 }' # 5. Create ad mcporter call microsoft-ads.create_responsive_search_ad '{ "ad_group_id": 789012, "final_url": "https://popadex.com", "headlines": "PopaDex Private Search|Search Without Tracking|Privacy-First Search Engine", "descriptions": "Search the web without being tracked. No ads, no profiling.|Your searches stay private. Try PopaDex today." }' # 6. Activate campaign mcporter call microsoft-ads.update_campaign_status '{"campaign_id": 123456, "status": "Active"}' # 7. Check performance after a few days mcporter call microsoft-ads.submit_campaign_performance_report '{"date_range": "LastWeek"}' mcporter call microsoft-ads.poll_report_status

Match Types

TypeSyntaxTriggersBroadkeywordRelated searches, synonymsPhrase"keyword"Contains phrase in orderExact[keyword]Exact match only

Report Columns

Campaign Reports: CampaignName, Impressions, Clicks, Ctr, AverageCpc, Spend, Conversions, Revenue Keyword Reports: Keyword, AdGroupName, CampaignName, Impressions, Clicks, Ctr, AverageCpc, Spend, Conversions, QualityScore Search Query Reports: SearchQuery, Keyword, CampaignName, Impressions, Clicks, Spend, Conversions Geographic Reports: Country, State, City, CampaignName, Impressions, Clicks, Spend, Conversions

Tips

Start paused - Campaigns are created paused by default. Review before activating. Use Phrase match - Good balance between reach and relevance for most keywords. Multiple headlines - RSAs need 3-15 headlines (30 chars each) and 2-4 descriptions (90 chars each). Check search queries - Review actual search terms to find negative keywords. Geographic targeting - Use geo reports to optimize by location.

Credits

MCP Server: github.com/Duartemartins/microsoft-ads-mcp-server Built with FastMCP and the Bing Ads Python SDK

Category context

Code helpers, APIs, CLIs, browser automation, testing, and developer operations.

Source: Tencent SkillHub

Largest current source with strong distribution and engagement signals.

Package contents

Included in package
1 Docs
  • SKILL.md Primary doc