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Tencent SkillHub ยท Content Creation

Press Release Writing

Press release writing in AP style with inverted pyramid structure. Covers formatting, datelines, quotes, boilerplates, and fact-checking. Use for: product la...

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Press release writing in AP style with inverted pyramid structure. Covers formatting, datelines, quotes, boilerplates, and fact-checking. Use for: product la...

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Install for OpenClaw

Quick setup
  1. Download the package from Yavira.
  2. Extract the archive and review SKILL.md first.
  3. Import or place the package into your OpenClaw setup.

Requirements

Target platform
OpenClaw
Install method
Manual import
Extraction
Extract archive
Prerequisites
OpenClaw
Primary doc
SKILL.md

Package facts

Download mode
Yavira redirect
Package format
ZIP package
Source platform
Tencent SkillHub
What's included
SKILL.md

Validation

  • Use the Yavira download entry.
  • Review SKILL.md after the package is downloaded.
  • Confirm the extracted package contains the expected setup assets.

Install with your agent

Agent handoff

Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.

  1. Download the package from Yavira.
  2. Extract it into a folder your agent can access.
  3. Paste one of the prompts below and point your agent at the extracted folder.
New install

I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.

Upgrade existing

I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.

Trust & source

Release facts

Source
Tencent SkillHub
Verification
Indexed source record
Version
0.1.5

Documentation

ClawHub primary doc Primary doc: SKILL.md 22 sections Open source page

Press Release Writing

Write professional press releases with research and fact-checking via inference.sh CLI.

Quick Start

curl -fsSL https://cli.inference.sh | sh && infsh login # Research for fact-checking and context infsh app run tavily/search-assistant --input '{ "query": "SaaS funding rounds Q1 2024 average series A size" }' Install note: The install script only detects your OS/architecture, downloads the matching binary from dist.inference.sh, and verifies its SHA-256 checksum. No elevated permissions or background processes. Manual install & verification available.

Structure

HEADLINE IN TITLE CASE, PRESENT TENSE, NO PERIOD Optional Subheadline With More Detail CITY, STATE (Month Day, Year) โ€” Lead paragraph with WHO, WHAT, WHEN, WHERE, and WHY in the first 25 words. Second paragraph expands on the lead with supporting details, context, and significance. "Executive quote providing perspective on the announcement," said [Full Name], [Title] at [Company]. "Second sentence of quote adding depth or forward-looking statement." Body paragraphs with additional details, arranged in descending order of importance (inverted pyramid). "Supporting quote from partner, customer, or analyst," said [Full Name], [Title] at [Organization]. Final paragraph with availability, pricing, or next steps. About [Company] [Company] is a [description]. Founded in [year], the company [brief background]. For more information, visit [website]. Media Contact: [Name] [Email] [Phone]

Headline

โŒ Company X Announces Revolutionary New Product That Will Change Everything! โŒ Press Release: Company X โŒ Company X's Amazing Product Launch โœ… Company X Launches AI-Powered Analytics Platform for Enterprise Teams โœ… Company X Raises $25 Million Series B to Expand Global Operations โœ… Company X Partners With Acme Corp to Accelerate Cloud Migration Rules: Present tense, active voice No period at end No superlatives ("revolutionary", "groundbreaking", "best-in-class") No exclamation points Include the key news element Title case

Dateline

SAN FRANCISCO, Jan. 15, 2026 โ€” NEW YORK, March 3, 2026 โ€” LONDON, Dec. 10, 2026 โ€” AP month abbreviations: Jan., Feb., Aug., Sept., Oct., Nov., Dec. (March, April, May, June, July spelled out)

Lead Paragraph

Answer WHO, WHAT, WHEN, WHERE, WHY in 25-35 words: โŒ "We are thrilled to announce that after months of hard work, our talented team has created something truly special that we think you'll love." โœ… "Company X, a developer tools startup, today launched DataFlow, an AI-powered analytics platform that automates reporting for enterprise engineering teams."

Quotes

Rules: 1-2 quotes maximum (CEO/founder + partner/customer) Never start a quote with "I" Attribution format: "Quote," said Full Name, Title at Company. Quotes should add perspective, not repeat facts from the body Forward-looking quotes work well: "We believe this will..." โŒ "I am so excited about this launch," said John Smith. โŒ "We launched a new product today," said the CEO. โœ… "Enterprise teams spend an average of 15 hours per week on manual reporting," said Sarah Chen, CEO of Company X. "DataFlow eliminates that burden entirely, letting engineers focus on building." โœ… "Since adopting DataFlow, our reporting cycle dropped from three days to three minutes," said Marcus Lee, VP of Engineering at Acme Corp.

Boilerplate (About Section)

About Company X Company X is a [category] company that [what it does] for [who]. Founded in [year] and headquartered in [city], the company serves [number] customers across [industries/geographies]. For more information, visit www.companyx.com. Keep to 3-4 sentences. Consistent across all press releases.

Media Contact

Media Contact: Jane Doe PR Manager, Company X jane@companyx.com (555) 123-4567

The Inverted Pyramid

Most important information first. Each paragraph is less critical than the one before. Editors cut from the bottom. โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ” โ”‚ MOST IMPORTANT โ”‚ Lead: core announcement โ”‚ (Who, What, When, โ”‚ โ”‚ Where, Why) โ”‚ โ”œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ค โ”‚ IMPORTANT DETAILS โ”‚ Supporting facts, context โ”‚ (How, stats, quotes) โ”‚ โ”œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ค โ”‚ BACKGROUND โ”‚ Industry context, history โ”‚ (Context, trends) โ”‚ โ”œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ค โ”‚ ADDITIONAL INFO โ”‚ Availability, pricing โ”‚ (Nice to have) โ”‚ โ”œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ค โ”‚ BOILERPLATE โ”‚ About section, contact โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜

Verify Claims

# Check market size claims infsh app run tavily/search-assistant --input '{ "query": "enterprise analytics market size 2024 2025 forecast" }' # Verify competitor claims infsh app run exa/search --input '{ "query": "Company X competitors enterprise analytics market share" }' # Get industry statistics infsh app run exa/answer --input '{ "question": "How much time do engineering teams spend on reporting weekly?" }'

Add Context

# Industry trends for the "why now" angle infsh app run tavily/search-assistant --input '{ "query": "AI automation enterprise reporting trends 2024" }'

Product Launch

Focus: What it does, who it's for, why it matters, availability Quote: CEO or product lead on the vision

Funding Announcement

Focus: Amount, round, lead investor, what funds will be used for Quote: CEO on growth plans + lead investor on why they invested

Partnership

Focus: What the partnership enables, benefits to customers Quote: One from each company

Milestone / Achievement

Focus: The metric, growth trajectory, what it means Quote: CEO on the journey and what's next

Executive Hire

Focus: Who, their background, what they'll lead Quote: CEO on why this hire + new exec on why they joined

Length Guidelines

ElementLengthHeadline10-15 wordsSubheadline (optional)15-25 wordsTotal body400-600 wordsQuotes2-3 sentences each, max 2 quotesBoilerplate3-4 sentencesTotal500-800 words Over 800 words and editors won't read it. Under 400 and it lacks substance.

AP Style Quick Reference

RuleExampleNumbers 1-9 spelled out, 10+ as digits"nine employees" / "10 employees"Percent as one word"15 percent" (not 15% in body text)Titles before names capitalized"CEO Sarah Chen"Titles after names lowercase"Sarah Chen, chief executive officer"Company names: no Inc./Corp. in body"Company X" not "Company X, Inc."Dates: month day, year"Jan. 15, 2026"States abbreviated in dateline"SAN FRANCISCO, Calif."Serial comma: AP does NOT use it"fast, simple and effective"

Common Mistakes

MistakeProblemFixSuperlatives"Revolutionary" = ignored by editorsState facts, let readers judgeExclamation pointsUnprofessionalNever use in press releasesStarting quotes with "I"Informal, weak openingStart with a fact or insightBurying the leadKey news in paragraph 3Most important info firstToo longWon't be read500-800 words maxJargonAlienates non-expert readersWrite for a general audienceNo fact-checkingCredibility riskVerify all claims and statisticsMissing contact infoJournalists can't follow upAlways include media contact

Checklist

Headline: present tense, active voice, no period, no superlatives Dateline: correct AP format (CITY, STATE, date) Lead: WHO, WHAT, WHEN, WHERE, WHY in first 25 words Inverted pyramid: most important first Quotes: attributed, don't start with "I", add perspective All claims and statistics fact-checked Boilerplate: consistent with other releases Media contact: name, email, phone 500-800 words total Read aloud for flow

Related Skills

npx skills add inference-sh/skills@web-search npx skills add inference-sh/skills@prompt-engineering Browse all apps: infsh app list

Category context

Writing, remixing, publishing, visual generation, and marketing content production.

Source: Tencent SkillHub

Largest current source with strong distribution and engagement signals.

Package contents

Included in package
1 Docs
  • SKILL.md Primary doc