Website SEO — On-Page Optimization System

What This Skill Does

Guides you through a complete website SEO audit and optimization process. Covers on-page elements, technical fundamentals, schema markup, and an ongoing optimization strategy that compounds over time.

How to Use This Skill

Input format: WEBSITE URL: [Your website] CMS: [WordPress / Webflow / Squarespace / Shopify / Custom] NICHE: [Your industry] TARGET LOCATION: [Local / National / Global] PRIORITY PAGES: [Homepage / Service pages / Blog / Product pages] CURRENT ISSUES: [Known issues or "unknown — need full audit"] GOAL: [Rank for specific keywords / Improve existing rankings / Fix technical issues]

Title Tag Optimization

• Formula: Primary Keyword — Secondary Keyword | Brand Name
• Rules:
• 50-60 characters maximum
• Primary keyword as close to the beginning as possible
• Each page must have a UNIQUE title
• Make it compelling for humans, not just crawlers
• Bad: "Home | Company Name"
• Good: "Personal Training Rotterdam — 1-on-1 Coaching | Brand Name"

Meta Description Optimization

• Formula: [Benefit] + [Primary keyword] + [CTA]
• Rules:
• 150-160 characters
• Include primary keyword naturally
• Include a call-to-action
• Each page must have a UNIQUE meta description
• Think of it as a micro-ad for your page in search results
• Prompt to generate:
• "Write a meta description for a [PAGE TYPE] page about [TOPIC] for [BRAND NAME].
• Primary keyword: [KEYWORD]. Audience: [AUDIENCE].
• Max 155 characters. Include a benefit + soft CTA."

Header Structure (H1-H6)

• Rules:
• ONE H1 per page — contains primary keyword
• H2s: section headers — contain secondary/LSI keywords
• H3s: subsections
• Never skip levels (don't go H1 → H3)
• Headers should describe the content below them accurately
• Audit prompt:
• "Review the heading structure of this page: [paste page content]
• Identify: missing H1, keyword opportunities in headers, hierarchy issues."

Content Optimization

• On-Page Content Checklist:
• [ ] Primary keyword in first 100 words
• [ ] Primary keyword appears naturally throughout (1-2% density)
• [ ] LSI keywords (related terms) used throughout
• [ ] Minimum 300 words for service pages, 800+ for blog posts
• [ ] Content answers the search intent (informational/commercial/navigational)
• [ ] Internal links to 2-3 relevant pages on your site
• [ ] External link to 1 authoritative source
• [ ] All images have descriptive alt text
• Content optimization prompt:
• "Optimize this content for the keyword [KEYWORD]:
• [Paste your existing content]
• Suggest: where to add the keyword naturally, missing LSI terms,
• structural improvements, and any thin content sections to expand."

Core Technical Checklist

• INDEXABILITY:
• [ ] robots.txt exists and doesn't block important pages
• [ ] XML sitemap submitted to Google Search Console
• [ ] No important pages with noindex tag
• [ ] Canonical tags set correctly
• PERFORMANCE:
• [ ] Page loads under 3 seconds (test: PageSpeed Insights)
• [ ] Images compressed and in WebP format where possible
• [ ] Minified CSS and JavaScript
• [ ] Browser caching enabled
• MOBILE:
• [ ] Mobile-responsive design
• [ ] No intrusive interstitials on mobile
• [ ] Tap targets large enough (48×48px minimum)
• [ ] Text readable without zooming
• CRAWLABILITY:
• [ ] Clean URL structure (yoursite.com/service-name not yoursite.com/p=123)
• [ ] No broken internal links
• [ ] No redirect chains (A→B→C, should be A→C directly)
• [ ] HTTPS enabled on all pages
• CORE WEB VITALS:
• [ ] LCP (Largest Contentful Paint) < 2.5 seconds
• [ ] CLS (Cumulative Layout Shift) < 0.1
• [ ] FID/INP (Interaction to Next Paint) < 200ms

URL Structure Best Practices

• Good URL structure:
• yoursite.com/service/keyword-based-page-name
• yoursite.com/blog/topic-keyword-post-title
• Bad URL structure:
• yoursite.com/page?id=123
• yoursite.com/2024/01/01/blog/post
• yoursite.com/my-awesome-service-page-click-here
• Rules:
• Use hyphens (-) not underscores (_)
• Lowercase only
• Include primary keyword
• Remove stop words (the, a, and, or) where possible
• Keep it short — under 60 characters ideal

Phase 3: Schema Markup

Schema markup tells search engines exactly what your content means, enabling rich snippets.

Most Valuable Schema Types

Local Business (for location-based businesses): { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "[Business Name]", "address": { "@type": "PostalAddress", "streetAddress": "[Street]", "addressLocality": "[City]", "postalCode": "[Code]", "addressCountry": "[Country Code]" }, "telephone": "[Phone]", "url": "[Website URL]", "openingHours": ["Mo-Fr 09:00-17:00"], "priceRange": "$$" } Article/Blog Post: { "@context": "https://schema.org", "@type": "Article", "headline": "[Post Title]", "author": {"@type": "Person", "name": "[Author Name]"}, "datePublished": "[ISO Date]", "description": "[Meta Description]" } FAQ (for Q&A sections): { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "[Question text]", "acceptedAnswer": { "@type": "Answer", "text": "[Answer text]" } }] } Schema generation prompt: Generate [SCHEMA TYPE] schema markup for [BUSINESS NAME]. Details: [provide business details, page content, or FAQ content] Output: valid JSON-LD format ready to add to the page <head>

Phase 4: Internal Linking Strategy

• Internal links distribute page authority and help users navigate your site.
• Hub and Spoke Model:
• PILLAR PAGE (broad topic) → linked to by all related pages
• CLUSTER PAGES (specific subtopics) → each links back to pillar page
• Example:
• Pillar: "Ultimate Guide to [Your Service]"
• Clusters:
• "[Specific aspect 1] Explained"
• "How to [specific task] — Step by Step"
• "[Topic] for Beginners"
• "[Advanced topic] Guide"
• Internal linking rules:
• Link from high-traffic pages to pages you want to rank
• Use descriptive anchor text (not "click here" or "read more")
• Add 2-3 internal links per new page or post
• Audit broken internal links quarterly

Monthly SEO Audit Checklist

• RANKING:
• [ ] Check Google Search Console for position changes
• [ ] Identify keywords dropped — investigate why
• [ ] Find new keyword opportunities from "Queries" report
• TECHNICAL:
• [ ] Check for new crawl errors in GSC
• [ ] Review Core Web Vitals report
• [ ] Check any new 404 errors
• CONTENT:
• [ ] Update any outdated statistics or information
• [ ] Add internal links from new content to older pages
• [ ] Identify thin pages (under 300 words) for expansion

SEO Audit Prompt

I'm auditing [WEBSITE URL] for [NICHE] targeting [KEYWORDS]. Based on SEO best practices, identify the top 10 issues to fix. Priority order: technical issues → on-page → content gaps → link opportunities. Format: Issue | Impact (High/Medium/Low) | Recommended fix

Use with ContentAI Suite

This skill works seamlessly with ContentAI Suite — a free multi-agent marketing platform that generates professional content for any business in minutes. → Try it free: https://contentai-suite.vercel.app