Requirements
- Target platform
- OpenClaw
- Install method
- Manual import
- Extraction
- Extract archive
- Prerequisites
- OpenClaw
- Primary doc
- SKILL.md
Tencent SkillHub ยท Communication & Collaboration
Cold Outreach
Create targeted, personalized multi-touch cold outreach messages using proven frameworks to engage prospects and boost response rates for B2B and local servi...
skill openclawclawhub Free
Create targeted, personalized multi-touch cold outreach messages using proven frameworks to engage prospects and boost response rates for B2B and local servi...
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- SKILL.md
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Release facts
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- Tencent SkillHub
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- 2.0.0
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- staybased
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Documentation
Cold Outreach โ Intent-Based Conversion Framework
Generate high-converting cold outreach (email, SMS, LinkedIn DM) using battle-tested frameworks from Hormozi's $100M Leads, Cleverly, Hypergen, and SalesHandy analysis of 100K+ campaigns. All outputs go to workspace/artifacts/.
Use when
Writing cold emails/SMS to prospects (B2B or local service businesses) Crafting multi-touch follow-up sequences Personalizing outreach at scale for a specific ICP Evaluating/rewriting existing outreach copy Building lead magnets to pair with cold outreach Generating Upwork proposals or freelance pitches
Don't use when
Warm introductions or inbound leads (they already know you โ just be helpful) Mass newsletters or marketing blasts (different discipline: content marketing) Internal team communication Responding to existing conversations or support tickets Social media posts or ads (different format, different psychology)
Negative examples
"Write me a blog post" โ No. This is for 1:1 outreach, not content marketing. "Send a thank-you email to a client" โ No. That's relationship management, not cold outreach. "Create a landing page" โ No. Wrong funnel stage entirely. "Help me respond to this customer complaint" โ No. That's support, not prospecting.
Edge cases
Upwork proposals โ YES. It's cold outreach to a job poster. Use Template E. LinkedIn connection request + message โ YES. Use Template F (under 300 chars for request). Re-engaging a dead lead (6+ months cold) โ YES. Treat as cold โ they've forgotten you. Warm intro that went cold โ Borderline. If >30 days no reply, treat as cold with context.
The Science: Why Most Cold Outreach Fails
Most cold emails go unanswered โ Hunter.io reports 95.9%, though real rates vary by industry and targeting quality (80-95% is the realistic range). The failures share common patterns:
Instant-Delete Triggers (never do these)
Ego-centric opener: "We're the leading..." / "I'm excited to share..." โ Nobody cares about you yet. Generic spray: Same message to 1,000 people โ 2.1% reply. 50 targeted โ 5.8% reply. Hard sell in email #1: Pricing, demos, "book a call" before establishing any value โ pushy, dead. "Hope this finds you well": Signals mass send. Prospect's brain auto-deletes. "Just checking in" / "Circling back": Zero value added. Each touch must earn attention. Wall of text: Cold emails over 125 words lose 50%+ of readers. Ideal: 50-100 words.
The Psychology That Works
3-Second Rule: Prospects decide in 3 seconds whether to keep reading. First line must prove you researched THEM. Reciprocity: Give value before asking (Hormozi's lead magnet principle โ solve a small problem free, they want your paid solution). Pattern interrupt: Break the template feel. Specificity is the antidote to spam. Loss aversion: "You're losing X" hits harder than "You could gain X."
Hormozi's 4-Step Cold Outreach System
From $100M Leads (generates 20,000+ leads/day):
Step 1: Build the List (ICP-First)
Define your Ideal Customer Profile BEFORE writing a single word: Who: Industry, company size, role/title, geography What pain: Specific problem they face (not generic "grow revenue") What signal: What indicates they need help NOW? (hiring, expanding, bad reviews, no automation) Where to find: LinkedIn Sales Nav, Google Maps, industry directories, job boards Quality check: If you can't describe their specific daily frustration in one sentence, your ICP isn't sharp enough.
Step 2: Personalize to Trigger Response
Go beyond {FirstName}. Reference: Their company's recent news, hire, or milestone A specific page on their website (proves you looked) A mutual connection or shared experience A problem visible from the outside (no online booking, bad Yelp response, etc.)
Step 3: Lead with Value (The Lead Magnet Principle)
Every cold email should give something: An insight they didn't have ("businesses like yours are losing X because of Y") A quick win ("here's one thing you can fix today") Social proof ("we helped [similar business] achieve [specific result]") Hormozi's rule: If your free stuff isn't good enough to charge for, it's not good enough to give away.
Step 4: Automate the Sequence
One email doesn't convert. Build a 3-5 touch sequence: Most positive replies come after follow-ups (commonly cited as 60%, though real rates vary โ the principle holds: persistence pays) Each follow-up adds NEW value (never "just bumping this") Space touches 3-5 days apart Mix channels when possible (email โ LinkedIn โ email โ SMS)
Copywriting Frameworks
Pick the framework that matches your prospect's awareness level:
PAS โ Problem, Agitate, Solve
Best for: Prospects who KNOW they have a problem but haven't fixed it. [PROBLEM] Noticed [Business] doesn't have [specific thing]. [AGITATE] Most [business type] in [area] lose [X customers/dollars] monthly because of this โ and it compounds. [SOLVE] We built a [solution] for [similar business] that [specific result in timeframe]. Worth 10 minutes to see how it works?
BAB โ Before, After, Bridge
Best for: Prospects who don't realize they have a problem. [BEFORE] Right now, [Business] is [current state โ manual booking, no reviews, etc.]. [AFTER] Imagine [desired state โ automated scheduling, 5-star reviews flowing in, phone never missed]. [BRIDGE] We help [business type] get there with [method]. [Similar business] made the switch in [timeframe]. Quick look?
AIDA โ Attention, Interest, Desire, Action
Best for: Prospects you need to grab with a hook. [ATTENTION] [Surprising stat or observation about their business] [INTEREST] We've been studying [their industry] and found that [insight]. [DESIRE] [Similar business] used this to [specific desirable result]. [ACTION] Can I share the playbook? Takes 2 minutes to read.
The Goated One-Liner
Best for: Busy executives, second/third follow-ups, SMS. [Observation] + [Result for similar company] + [Soft ask] Example: "Saw [Business] is still using [old method] โ helped [competitor] cut [pain] by [X%]. Worth a look?"
Template A: Local Service Business (Alfred-style)
Subject: Quick question about [Business Name] Hi [Name], I looked at [Business Name] online โ [specific observation: no online booking, reviews stopped 3 months ago, website doesn't show availability]. I help [business type] in [area] fix exactly this. One client went from [X missed calls/week] to [Y booked appointments/week] in [timeframe] with automated [SMS/booking/reviews]. Would it help to see a 2-minute walkthrough of how it works? [Signature]
Template B: B2B SaaS / Tech
Subject: [Their company] + [your solution category] Hi [Name], Noticed [Company] just [trigger: raised funding, hired for X role, launched Y]. When [similar companies] hit that stage, they usually struggle with [specific pain]. We helped [reference client] solve it โ [specific metric]. Want me to send over the case study? [Signature]
Template C: Follow-Up #1 (Value Add, Day 3-4)
Subject: Re: [original subject] Hi [Name], Quick thought โ [industry stat or tactical tip they can use regardless of buying]. This is what [specific client] did before working with us, and it alone moved the needle [X%]. Happy to share more if useful. [Signature]
Template D: Follow-Up #2 (Breakup, Day 12-14)
Subject: Closing the loop Hi [Name], I've reached out a couple times about [topic]. Totally fine if the timing's off. If [pain point] becomes a priority down the road, I'm here. Otherwise I'll get out of your inbox. [Signature]
Template E: Upwork / Freelance Proposal
[Opening]: Reference THEIR specific project details (proves you read it, not mass-applying) [Credibility]: One relevant result โ "[Similar project] โ [outcome] in [timeframe]" [Differentiator]: What you'll do that other applicants won't [De-risk]: "Happy to do [small first milestone] so you can evaluate before committing" [CTA]: Specific next step, not vague
Template F: LinkedIn Connection Request (<300 chars)
Hi [Name] โ saw your [post/company/role]. Working on [relevant thing] and thought we'd have good overlap. Would love to connect.
Sequence Blueprint
TouchDayChannelFrameworkPurpose10EmailPAS or BABProblem-aware opener23LinkedInโConnect + engage their content35EmailValue-addShare insight/case study410SMS/EmailOne-linerBrief personal touch514EmailBreakupClose the loop gracefully
Metrics & Benchmarks
MetricBadAverageGoodGreatOpen rate<30%40-50%50-65%65%+Reply rate<2%3-5%5-8%8%+Positive reply<1%1-2%2-4%4%+Meeting booked<0.5%0.5-1%1-2%2%+ Diagnostic: Low opens โ subject line problem Opens but no replies โ message relevance or CTA problem Replies but no meetings โ offer or timing problem Meetings but no close โ sales conversation problem (outside this skill's scope)
Deliverability Checklist
SPF, DKIM, DMARC records configured on sending domain Sending from secondary domain (protect primary brand domain) Domain warmed up 2+ weeks (start with 5/day, increase 5/day) Under 50 emails/day per mailbox No spam trigger words ("free," "guarantee," "act now," "limited time") Plain text or minimal HTML (no heavy images/formatting) Unsubscribe link included (CAN-SPAM / GDPR compliance) Bounce rate under 3% (verify list before sending) Track engagement: opens, replies, unsubscribes โ adjust weekly
Key Numbers
Cold email ROI: $30-50 per $1 spent depending on execution (Litmus: $36, ProfitOutreach: $42, others: $30-50 range) 50 targeted emails outperform 1,000 generic by 2.7x on reply rate Most conversions require 2+ follow-ups (the exact % varies, but single-touch outreach consistently underperforms) Ideal cold email: 50-100 words Best send times: Tuesday-Thursday, 8-10 AM recipient's timezone
Category context
Messaging, meetings, inboxes, CRM, and teammate communication surfaces.
Source: Tencent SkillHub
Largest current source with strong distribution and engagement signals.
Package contents
Included in package
1 Docs
- SKILL.md