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Tencent SkillHub · Productivity

Marketing Demand Acquisition

Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups

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High Signal

Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups

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Install for OpenClaw

Quick setup

Download the package from Yavira.
Extract the archive and review SKILL.md first.
Import or place the package into your OpenClaw setup.

Requirements

Target platform: OpenClaw
Install method: Manual import
Extraction: Extract archive
Prerequisites: OpenClaw
Primary doc: SKILL.md

Package facts

Download mode: Yavira redirect
Package format: ZIP package
Source platform: Tencent SkillHub
What's included: SKILL.md, references/attribution-guide.md, references/campaign-templates.md, references/hubspot-workflows.md, references/international-playbooks.md, scripts/calculate_cac.py

Validation

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Review SKILL.md after the package is downloaded.
Confirm the extracted package contains the expected setup assets.

Install with your agent

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I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.

Open Send to Agent page Open JSON manifest Open Markdown brief

Trust & source

Release facts

Source: Tencent SkillHub
Verification: Indexed source record
Version: 2.1.1

Provenance

Publisher: alirezarezvani
Source page: View original listing
Canonical URL: Open canonical page

Documentation

ClawHub primary doc Primary doc: SKILL.md 28 sections Open source page

Marketing Demand & Acquisition

Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.

Core KPIs Demand Generation Framework Paid Media Channels SEO Strategy Partnerships Attribution Tools References

Core KPIs

Demand Gen: MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, MQL→SQL rate Paid Media: CAC, ROAS, CPL, CPA, channel efficiency ratio SEO: Organic sessions, non-brand traffic %, keyword rankings, technical health score Partnerships: Partner-sourced pipeline $, partner CAC, co-marketing ROI

Funnel Stages

StageTacticsTargetTOFUPaid social, display, content syndication, SEOBrand awareness, trafficMOFUPaid search, retargeting, gated content, email nurtureMQLs, demo requestsBOFUBrand search, direct outreach, case studies, trialsSQLs, pipeline $

Campaign Planning Workflow

Define objective, budget, duration, audience Select channels based on funnel stage Create campaign in HubSpot with proper UTM structure Configure lead scoring and assignment rules Launch with test budget, validate tracking Validation: UTM parameters appear in HubSpot contact records

UTM Structure

utm_source={channel} // linkedin, google, meta utm_medium={type} // cpc, display, email utm_campaign={campaign-id} // q1-2025-linkedin-enterprise utm_content={variant} // ad-a, email-1 utm_term={keyword} // [paid search only]

Channel Selection Matrix

ChannelBest ForCAC RangeSeries A PriorityLinkedIn AdsB2B, Enterprise, ABM$150-400HighGoogle SearchHigh-intent, BOFU$80-250HighGoogle DisplayRetargeting$50-150MediumMeta AdsSMB, visual products$60-200Medium

LinkedIn Ads Setup

Create campaign group for initiative Structure: Awareness → Consideration → Conversion campaigns Target: Director+, 50-5000 employees, relevant industries Start $50/day per campaign Scale 20% weekly if CAC < target Validation: LinkedIn Insight Tag firing on all pages

Google Ads Setup

Prioritize: Brand → Competitor → Solution → Category keywords Structure ad groups with 5-10 tightly themed keywords Create 3 responsive search ads per ad group (15 headlines, 4 descriptions) Maintain negative keyword list (100+) Start Manual CPC, switch to Target CPA after 50+ conversions Validation: Conversion tracking firing, search terms reviewed weekly

Budget Allocation (Series A, $40k/month)

ChannelBudgetExpected SQLsLinkedIn$15k10Google Search$12k20Google Display$5k5Meta$5k8Partnerships$3k5 See campaign-templates.md for detailed structures.

Technical Foundation Checklist

XML sitemap submitted to Search Console Robots.txt configured correctly HTTPS enabled Page speed >90 mobile Core Web Vitals passing Structured data implemented Canonical tags on all pages Hreflang tags for international Validation: Run Screaming Frog crawl, zero critical errors

Keyword Strategy

TierTypeVolumePriority1High-intent BOFU100-1kFirst2Solution-aware MOFU500-5kSecond3Problem-aware TOFU1k-10kThird

On-Page Optimization

URL: Include primary keyword, 3-5 words Title tag: Primary keyword + brand (60 chars) Meta description: CTA + value prop (155 chars) H1: Match search intent (one per page) Content: 2000-3000 words for comprehensive topics Internal links: 3-5 relevant pages Validation: Google Search Console shows page indexed, no errors

Link Building Priorities

Digital PR (original research, industry reports) Guest posting (DA 40+ sites only) Partner co-marketing (complementary SaaS) Community engagement (Reddit, Quora)

Partnership Tiers

TierTypeEffortROI1Strategic integrationsHighVery high2Affiliate partnersMediumMedium-high3Customer referralsLowMedium4Marketplace listingsMediumLow-medium

Partnership Workflow

Identify partners with overlapping ICP, no competition Outreach with specific integration/co-marketing proposal Define success metrics, revenue model, term Create co-branded assets and partner tracking Enable partner sales team with demo training Validation: Partner UTM tracking functional, leads routing correctly

Affiliate Program Setup

Select platform (PartnerStack, Impact, Rewardful) Configure commission structure (20-30% recurring) Create affiliate enablement kit (assets, links, content) Recruit through outbound, inbound, events Validation: Test affiliate link tracks through to conversion See international-playbooks.md for regional tactics.

Model Selection

ModelUse CaseFirst-TouchAwareness campaignsLast-TouchDirect responseW-Shaped (40-20-40)Hybrid PLG/Sales (recommended)

HubSpot Attribution Setup

Navigate to Marketing → Reports → Attribution Select W-Shaped model for hybrid motion Define conversion event (deal created) Set 90-day lookback window Validation: Run report for past 90 days, all channels show data

Weekly Metrics Dashboard

MetricTargetMQLsWeekly targetSQLsWeekly targetMQL→SQL Rate>15%Blended CAC<$300Pipeline Velocity<60 days See attribution-guide.md for detailed setup.

scripts/

ScriptPurposeUsagecalculate_cac.pyCalculate blended and channel CACpython scripts/calculate_cac.py --spend 40000 --customers 50

HubSpot Integration

Campaign tracking with UTM parameters Lead scoring and MQL/SQL workflows Attribution reporting (multi-touch) Partner lead routing See hubspot-workflows.md for workflow templates.

References

FileContenthubspot-workflows.mdLead scoring, nurture, assignment workflowscampaign-templates.mdLinkedIn, Google, Meta campaign structuresinternational-playbooks.mdEU, US, Canada market tacticsattribution-guide.mdMulti-touch attribution, dashboards, A/B testing

Channel Benchmarks (B2B SaaS Series A)

MetricLinkedInGoogle SearchSEOEmailCTR0.4-0.9%2-5%1-3%15-25%CVR1-3%3-7%2-5%2-5%CAC$150-400$80-250$50-150$20-80MQL→SQL10-20%15-25%12-22%8-15%

SQL Criteria

Required: ✅ Job title: Director+ or budget authority ✅ Company size: 50-5000 employees ✅ Budget: $10k+ annual ✅ Timeline: Buying within 90 days ✅ Engagement: Demo requested or high-intent action

SLA

HandoffTargetSDR responds to MQL4 hoursAE books demo with SQL24 hoursFirst demo scheduled3 business days Validation: Test lead through workflow, verify notifications and routing.

Proactive Triggers

Over-relying on one channel → Single-channel dependency is a business risk. Diversify. No lead scoring → Not all leads are equal. Route to revenue-operations for scoring. CAC exceeding LTV → Demand gen is unprofitable. Optimize or cut channels. No nurture for non-ready leads → 80% of leads aren't ready to buy. Nurture converts them later.

Related Skills

paid-ads: For executing paid acquisition campaigns. content-strategy: For content-driven demand generation. email-sequence: For nurture sequences in the demand funnel. campaign-analytics: For measuring demand gen effectiveness.

Category context

Workflow acceleration for inboxes, docs, calendars, planning, and execution loops.

Source: Tencent SkillHub

Largest current source with strong distribution and engagement signals.

Package contents

Included in package

5 Docs1 Scripts

SKILL.md Primary doc
references/attribution-guide.md Docs
references/campaign-templates.md Docs
references/hubspot-workflows.md Docs
references/international-playbooks.md Docs
scripts/calculate_cac.py Scripts