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Serp Analysis

Analyzes search engine results pages (SERPs) to understand ranking factors, SERP features, user intent patterns, and AI overview triggers. Essential for unde...

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Analyzes search engine results pages (SERPs) to understand ranking factors, SERP features, user intent patterns, and AI overview triggers. Essential for unde...

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Install for OpenClaw

Quick setup
  1. Download the package from Yavira.
  2. Extract the archive and review SKILL.md first.
  3. Import or place the package into your OpenClaw setup.

Requirements

Target platform
OpenClaw
Install method
Manual import
Extraction
Extract archive
Prerequisites
OpenClaw
Primary doc
SKILL.md

Package facts

Download mode
Yavira redirect
Package format
ZIP package
Source platform
Tencent SkillHub
What's included
SKILL.md, references/analysis-templates.md, references/example-report.md, references/serp-feature-taxonomy.md

Validation

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  • Review SKILL.md after the package is downloaded.
  • Confirm the extracted package contains the expected setup assets.

Install with your agent

Agent handoff

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New install

I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.

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I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.

Trust & source

Release facts

Source
Tencent SkillHub
Verification
Indexed source record
Version
3.0.0

Documentation

ClawHub primary doc Primary doc: SKILL.md 18 sections Open source page

SERP Analysis

SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management This skill analyzes Search Engine Results Pages to reveal what's working for ranking content, which SERP features appear, and what triggers AI-generated answers. Understand the battlefield before creating content.

When to Use This Skill

Before creating content for a target keyword Understanding why certain pages rank #1 Identifying SERP feature opportunities (featured snippets, PAA) Analyzing AI Overview/SGE patterns Evaluating keyword difficulty more accurately Planning content format based on what ranks Identifying ranking factors for specific queries

What This Skill Does

SERP Composition Analysis: Maps what appears on the results page Ranking Factor Identification: Reveals why top results rank SERP Feature Mapping: Identifies featured snippets, PAA, knowledge panels AI Overview Analysis: Examines when and how AI answers appear Intent Signal Detection: Confirms user intent from SERP composition Content Format Recommendations: Suggests optimal format based on SERP Difficulty Assessment: Evaluates realistic ranking potential

Basic SERP Analysis

Analyze the SERP for [keyword] What does it take to rank for [keyword]?

Feature-Specific Analysis

Analyze featured snippet opportunities for [keyword list] Which of these keywords trigger AI Overviews? [keyword list]

Competitive SERP Analysis

Why does [URL] rank #1 for [keyword]?

Data Sources

See CONNECTORS.md for tool category placeholders. With ~~SEO tool + ~~search console + ~~AI monitor connected: Automatically fetch SERP snapshots for target keywords, extract ranking page metrics (domain authority, backlinks, content length), pull SERP feature data, and check AI Overview presence using ~~AI monitor. Historical SERP change data and mobile vs. desktop variations can be retrieved automatically. With manual data only: Ask the user to provide: Target keyword(s) to analyze SERP screenshots or detailed descriptions of search results URLs of top 10 ranking pages Search location and device type (mobile/desktop) Any observations about SERP features (featured snippets, PAA, AI Overviews) Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests SERP analysis: Understand the Query Clarify if needed: Target keyword(s) to analyze Search location/language Device type (mobile/desktop) Specific questions about the SERP Map SERP Composition Document all elements appearing on the results page: AI Overview, ads, featured snippet, organic results, PAA, knowledge panel, image pack, video results, local pack, shopping results, news results, sitelinks, and related searches. Analyze Top Ranking Pages For each of the top 10 results, document: URL, domain, domain authority, content type, word count, publish/update dates, on-page factors (title, meta description, H1, URL structure), content structure (headings, media, tables, FAQ), estimated metrics (backlinks, referring domains), and why it ranks. Identify Ranking Patterns Analyze common characteristics across top 5 results: word count, domain authority, backlinks, content freshness, HTTPS, mobile optimization. Document content format distribution, domain type distribution, and key success factors. Analyze SERP Features For each present SERP feature: analyze the current holder, content format, and strategy to win. Cover Featured Snippet (type, content, winning strategy), PAA (questions, current answers, optimization approach), and AI Overview (sources cited, content patterns, citation strategy). Determine Search Intent Confirm primary intent from SERP composition. Document evidence, intent breakdown percentages, and content format implications (format, tone, CTA). Calculate True Difficulty Score overall difficulty (1-100) based on: top 10 domain authority, page authority, backlinks required, content quality bar, and SERP stability. Provide realistic assessments for new, growing, and established sites, plus easier alternatives. Generate Recommendations Produce a summary with: Key Findings, Content Requirements to Rank (minimum requirements + differentiators), SERP Feature Strategy, Recommended Content Outline, and Next Steps. Reference: See references/analysis-templates.md for detailed templates for each step.

Input Validation

Target keyword(s) clearly specified Search location and device type confirmed SERP data is current (date confirmed) Top 10 ranking URLs identified or provided

Output Validation

Every recommendation cites specific data points (not generic advice) SERP composition mapped with all features documented Ranking factors identified from actual top 10 analysis (not assumptions) Content requirements based on observed patterns in current SERP Source of each data point clearly stated (~~SEO tool data, ~~AI monitor data, user-provided, or manual observation)

Example

Reference: See references/example-report.md for a complete example analyzing the SERP for "how to start a podcast".

Multi-Keyword SERP Comparison

Compare SERPs for [keyword 1], [keyword 2], [keyword 3]

Historical SERP Changes

How has the SERP for [keyword] changed over time?

Local SERP Variations

Compare SERP for [keyword] in [location 1] vs [location 2]

Mobile vs Desktop SERP

Analyze mobile vs desktop SERP differences for [keyword]

Tips for Success

Always check SERP before writing - Don't assume, verify Match content format to SERP - If lists rank, write lists Identify SERP feature opportunities - Lower competition than #1 Note SERP volatility - Stable SERPs are harder to break into Study the outliers - Why does a weaker site rank? Opportunity! Consider AI Overview optimization - Growing importance

Reference Materials

Analysis Templates — Detailed templates for each analysis step (SERP composition, top results, ranking patterns, features, intent, difficulty, recommendations) SERP Feature Taxonomy — Complete taxonomy of SERP features with trigger conditions, AI overview framework, intent signals, and volatility assessment Example Report — Complete example analyzing the SERP for "how to start a podcast"

Related Skills

keyword-research — Find keywords to analyze competitor-analysis — Deep dive on ranking competitors on-page-seo-auditor — Optimize based on findings geo-content-optimizer — Optimize for AI citations meta-tags-optimizer — Optimize SERP appearance with meta tags rank-tracker — Track keyword position changes in SERPs performance-reporter — Track SERP visibility metrics over time

Category context

Code helpers, APIs, CLIs, browser automation, testing, and developer operations.

Source: Tencent SkillHub

Largest current source with strong distribution and engagement signals.

Package contents

Included in package
4 Docs
  • SKILL.md Primary doc
  • references/analysis-templates.md Docs
  • references/example-report.md Docs
  • references/serp-feature-taxonomy.md Docs