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Tencent SkillHub · Data Analysis

Startup Metrics

Track, calculate, and optimize key performance metrics for startups from seed through Series A. Covers unit economics, growth efficiency, and business models.

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Track, calculate, and optimize key performance metrics for startups from seed through Series A. Covers unit economics, growth efficiency, and business models.

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Install for OpenClaw

Quick setup
  1. Download the package from Yavira.
  2. Extract the archive and review SKILL.md first.
  3. Import or place the package into your OpenClaw setup.

Requirements

Target platform
OpenClaw
Install method
Manual import
Extraction
Extract archive
Prerequisites
OpenClaw
Primary doc
SKILL.md

Package facts

Download mode
Yavira redirect
Package format
ZIP package
Source platform
Tencent SkillHub
What's included
README.md, SKILL.md

Validation

  • Use the Yavira download entry.
  • Review SKILL.md after the package is downloaded.
  • Confirm the extracted package contains the expected setup assets.

Install with your agent

Agent handoff

Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.

  1. Download the package from Yavira.
  2. Extract it into a folder your agent can access.
  3. Paste one of the prompts below and point your agent at the extracted folder.
New install

I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete.

Upgrade existing

I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run.

Trust & source

Release facts

Source
Tencent SkillHub
Verification
Indexed source record
Version
1.0.0

Documentation

ClawHub primary doc Primary doc: SKILL.md 22 sections Open source page

Startup Metrics Framework

Comprehensive guide to tracking, calculating, and optimizing key performance metrics for different startup business models from seed through Series A.

OpenClaw / Moltbot / Clawbot

npx clawhub@latest install startup-metrics

WHAT This Skill Does

Provides formulas, benchmarks, and guidance for: Revenue metrics (MRR, ARR, growth rates) Unit economics (CAC, LTV, payback period) Cash efficiency (burn rate, runway, burn multiple) SaaS-specific metrics (NDR, magic number, Rule of 40) Marketplace and consumer metrics Stage-appropriate focus areas

WHEN To Use

Setting up startup analytics and dashboards Calculating CAC, LTV, or unit economics Preparing investor updates or pitch materials Evaluating business health and efficiency Understanding what metrics matter at each stage

KEYWORDS

startup metrics, saas metrics, cac, ltv, arr, mrr, burn rate, burn multiple, rule of 40, net dollar retention, magic number, unit economics, marketplace gmv, dau mau

Revenue Metrics

MRR = Σ (Active Subscriptions × Monthly Price) ARR = MRR × 12 MoM Growth = (This Month MRR - Last Month MRR) / Last Month MRR YoY Growth = (This Year ARR - Last Year ARR) / Last Year ARR Benchmarks: StageGrowth TargetSeed15-20% MoMSeries A10-15% MoM, 3-5x YoYSeries B+100%+ YoY (Rule of 40)

Unit Economics

CAC = Total S&M Spend / New Customers Acquired LTV = ARPU × Gross Margin% × (1 / Churn Rate) LTV:CAC Ratio = LTV / CAC CAC Payback = CAC / (ARPU × Gross Margin%) Benchmarks: MetricExcellentGoodConcerningLTV:CAC> 3.01.0-3.0< 1.0CAC Payback< 12 months12-18 months> 24 months

Cash Efficiency

Monthly Burn = Monthly Revenue - Monthly Expenses Runway (months) = Cash Balance / Monthly Burn Rate Burn Multiple = Net Burn / Net New ARR Burn Multiple Benchmarks: ScoreAssessment< 1.0Exceptional efficiency1.0-1.5Good1.5-2.0Acceptable> 2.0Inefficient Target: Always maintain 12-18 months runway.

Revenue Composition

Net New MRR = New MRR + Expansion MRR - Contraction MRR - Churned MRR

Retention Metrics

NDR (Net Dollar Retention) = (ARR Start + Expansion - Contraction - Churn) / ARR Start Gross Retention = (ARR Start - Churn - Contraction) / ARR Start Logo Retention = (Customers End - New Customers) / Customers Start NDR Benchmarks: RangeAssessment> 120%Best-in-class100-120%Good< 100%Needs work

Efficiency Metrics

Magic Number = Net New ARR (quarter) / S&M Spend (prior quarter) Rule of 40 = Revenue Growth Rate% + Profit Margin% Quick Ratio = (New MRR + Expansion MRR) / (Churned MRR + Contraction MRR) Magic Number: 0.75 = Efficient, ready to scale 0.5-0.75 = Moderate efficiency < 0.5 = Inefficient, don't scale yet

Marketplace Metrics

GMV = Σ (Transaction Value) Take Rate = Net Revenue / GMV Typical Take Rates: TypeRangePayment processors2-3%E-commerce marketplaces10-20%Service marketplaces15-25%High-value B2B5-15% Liquidity Indicators: Fill rate > 80% = Strong liquidity Repeat rate > 60% = Strong retention

Consumer/Mobile Metrics

DAU/MAU Ratio = DAU / MAU K-Factor = Invites per User × Invite Conversion Rate DAU/MAU Benchmarks: RatioAssessment> 50%Exceptional (daily habit)20-50%Good< 20%Weak engagement Retention Benchmarks (Day 30): RateAssessment> 40%Excellent25-40%Good< 25%Weak

B2B Sales Metrics

Win Rate = Deals Won / Total Opportunities Pipeline Coverage = Total Pipeline Value / Quota (target: 3-5x) ACV = Total Contract Value / Contract Length (years) Sales Cycle Benchmarks: SegmentTypical DurationSMB30-60 daysMid-market60-120 daysEnterprise120-270 days

Pre-Seed (Product-Market Fit)

Focus: Active users, retention (Day 7/30), engagement, qualitative feedback Don't worry about: Revenue, CAC, unit economics

Seed ($500K-$2M ARR)

Focus: MRR growth rate (15-20% MoM) CAC and LTV baselines Gross retention (> 85%) Core product engagement Start tracking: Sales efficiency, burn rate, runway

Series A ($2M-$10M ARR)

Focus: ARR growth (3-5x YoY) LTV:CAC > 3, payback < 18 months NDR > 100% Burn multiple < 2.0 Magic number > 0.5

Seed Round

MRR growth rate User retention Early unit economics Product engagement

Series A

ARR and growth rate CAC payback < 18 months LTV:CAC > 3.0 NDR > 100% Burn multiple < 2.0

Series B+

Rule of 40 > 40% Efficient growth (magic number) Path to profitability Dashboard Format: Current MRR: $250K (↑ 18% MoM) ARR: $3.0M (↑ 280% YoY) CAC: $1,200 | LTV: $4,800 | LTV:CAC = 4.0x NDR: 112% | Logo Retention: 92% Burn: $180K/mo | Runway: 18 months

Common Mistakes

Vanity Metrics — Focus on actionable metrics, not total users or page views Too Many Metrics — Track 5-7 core metrics intensely, not 50 loosely Ignoring Unit Economics — CAC and LTV matter even at seed stage Not Segmenting — Break down by customer segment, channel, cohort Gaming Metrics — Optimize for real business outcomes, not dashboards

NEVER Do

NEVER ignore unit economics at any stage — CAC and LTV are always critical NEVER track vanity metrics (total users, page views) without retention context NEVER report growth rates without absolute numbers — 100% growth from $1K is different from $1M NEVER skip segmentation — aggregate metrics hide important patterns NEVER confuse correlation with causation — investigate before concluding NEVER set targets without understanding your stage benchmarks NEVER present metrics without trend context — current value + growth rate + benchmark NEVER optimize for the metric instead of the underlying business outcome

Category context

Data access, storage, extraction, analysis, reporting, and insight generation.

Source: Tencent SkillHub

Largest current source with strong distribution and engagement signals.

Package contents

Included in package
2 Docs
  • SKILL.md Primary doc
  • README.md Docs